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ObjectivesKey ResultsStatusKR ProgressObjective
Progress		Details
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Objective 1Key Result 1Not started0%0%
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Key Result 20%
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Key Result 30%
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Key Result 40%
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Objective 2Key Result 10%0%
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Key Result 20%
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Key Result 30%
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Key Result 40%
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Objective 3Key Result 10%0%
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Key Result 20%
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Key Result 30%
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Key Result 40%
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Objective 4Key Result 10%0%
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Key Result 20%
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Key Result 30%
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Key Result 40%
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Examples
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Improve Product OnboardingReduce the number of actions for Activation from 6 to 4Done50%81%Reduced from 6 to 5 actions
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Increase self-serve onboarding completion rate by 4% (31% -> 35%)Done100%36%
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Decrease ticket resolution time related to onboarding to 1 hour (now 3h)Done100%20 minutes
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Reduce time to value (user activation) from 18 days to 14 daysDone75%15 days
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Improve Customer SatisfactionCustomer Support Average Resolution Time is less than 4 hoursDone100%86%3 hours
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Decrease churn rate from 12% to 10%Done100%9%
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Increase NPS from 45 to 50Done80%NPS 49
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Increase Customer Survey Satisfaction (for segment X) from 65% to 70%Done65%CSAT 68%
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Best Practices for Defining Objectives:
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Specific and Measurable: Objectives should be clear, specific, and measurable. Avoid vague or generic statements. Define objectives in a way that allows progress and success to be easily tracked and measured.
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Aligned with Overall Strategy: Ensure that objectives are aligned with the broader strategic goals of the organization. They should contribute directly to the mission and vision of the company and support its long-term growth and success.
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Realistic and Attainable: Objectives should be challenging yet realistic and attainable. They should stretch the organization to achieve more without setting unrealistic expectations that could lead to frustration or demotivation.
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Time-Bound: Assign a specific timeline or deadline to each objective. This creates a sense of urgency and helps in monitoring progress. Breaking down objectives into short-term and long-term milestones can provide a roadmap for success.
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Relevant and Aligned with Stakeholder Needs: Ensure that the objectives are relevant and aligned with the needs and expectations of key stakeholders, such as customers, employees, investors, and partners. Consider their perspectives and priorities when defining objectives.
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Prioritize and Focus: Limit the number of objectives to a manageable amount. It's better to focus on a few key objectives that can be executed effectively rather than spreading resources and efforts too thin across numerous objectives.
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Communicate and Involve Stakeholders: Clearly communicate the objectives to all relevant stakeholders and involve them in the process where appropriate. This promotes transparency, shared understanding, and buy-in, increasing the likelihood of successful execution.
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Track and Evaluate Progress: Regularly track and evaluate progress towards objectives. Monitor key performance indicators (KPIs) and make adjustments as needed. Celebrate milestones and achievements along the way, and learn from any setbacks or challenges.
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Review and Update: Periodically review and update objectives based on changing business conditions, market dynamics, and organizational priorities. Objectives should be flexible enough to adapt to evolving circumstances while remaining aligned with the overall strategy.
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Cascade Objectives: Cascade objectives down through the organization, ensuring alignment and coherence across different teams and departments. Each level of the organization should have objectives that contribute to the achievement of higher-level objectives, fostering a sense of shared purpose and direction.
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