ABCDEFGHIJKLMNOPQ
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"Outreach" Effectiveness:"Support" Effectiveness:Color Code:
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Requested Metrics:Requested Metrics:Requested Inputs
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Total Lifetime Post Reach (past 180 days):
Money Spent on Social Media in the Past Quarter:
Researched Inputs
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00
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Estimates
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Total Lifetime Post Reach by People Who Like Your Page (past 180 days):
Average Number of Engaged Users Over 28 Days:
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00Discount Factors
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Total Unique Videos Views to 95% (past 180 days):
Estimates:Interesting Output
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0
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Average animals spared by preventing one person's recidivism over a period of 1 month:
Most Important Output
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Estimates (from the Online Ads Cost Effectiveness Spreadsheet):
PessimisticRealisticOptimistic
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0.4250.72333333331
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Total animals spared per year of vegetarianism:
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PessimisticRealisticOptimistic
Total years of suffering averted by preventing one person's recidivism over a period of 1 month:
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10.217.3624PessimisticRealisticOptimistic
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0.10833333330.17083333330.2416666667
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Total years of suffering averted per year of vegetarianism:
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PessimisticRealisticOptimistic
Average monthly rate of recidivism:
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2.64.15.80.007
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Probability that a video view will create a 7.03 year vegetarian:
Probability that following a FB page will prevent recidivism:
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PessimisticRealisticOptimisticPessimistic:Realistic:Optimistic:
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0.00160.00560.01440.00010.150.3
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Discount Factors:Discount Factors:
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Video content:
In the past 3 months, did the page include any of the following features? (1="yes"; 0="no"):
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Use the second sheet of this document to calculate the number of views of videos that...
Feature:Examples:1="yes"; 0="no"
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...have a strong "go veg" message (e.g. investigations, detailed animal rescue stories, arguments for going veg):...have a weaker "go veg" message (e.g. veg food ideas, info about nutrition, cute rescued farmed animals):...have a very weak or no "go veg" message (e.g. cute animals that don't reference rescue stories, <15 sec videos):EducationNews, links to informational websites, health info, environmental info0
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Discussion among usersDebates, discussions, sharing of resources in the comment threads0
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000
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Video content discount factor:
Interaction with leadersPage moderators are available to answer questions and provide feedback0
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#DIV/0!
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Audience:Specific strategiesRecipes, meal ideas, tips for dining out, etc.0
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Portion of video reach by fans:Portion of video reach by non-fans:
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MotivationPhotos and memes of cute farm animals, reminders of suffering in factory farms, etc.0
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#DIV/0!#DIV/0!
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Relative probability a fan will view to 95%:Relative probability a non-fan will view to 95%:Group belongingArticles or lists e.g. "Why we're proud to be vegan" or "What people get wrong about vegans"0
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2.3330.4286326618
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Event informationInformation about vegfests, local meetup groups, direct action events, etc.0
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Portion of views from fans:Portion of views from non-fans:
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#DIV/0!#DIV/0!
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Discount factor for strength of page:
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Probability a fan is non-veg:Probability a non-fan is non-veg:0
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0.7750.9333Number of Fans:
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0
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Probability that a given video view to 95% comes from a non-veg*n:
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#DIV/0!
Is the organization a local group, likely to have many fans who do not follow other pages?
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(1="yes"; 0="no")
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Calculated Estimates:0
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Total animals spared per 7.03 year veg convert
Discount factor for multiple pages:
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PessimisticRealisticOptimistic0.333
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71.706122.0408168.72
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Discount factor for portion of fans who are veg:
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Total years of suffering averted per 7.03 year veg convert
0.225
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PessimisticRealisticOptimistic
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18.27828.82340.774Calculated Estimates:
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Approximate unique 95% video views from non-veg*ns:
Number of engaged veg page fans at risk of returning to meat in a 1 month period:
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#DIV/0!0
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Number of 7.03-year vegetarians created:
Number of people prevented from returning to meat in a 1 month period:
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PessimisticRealisticOptimisticPessimisticRealisticOptimistic
77
#DIV/0!#DIV/0!#DIV/0!000
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Number of lives saved by social media outreach over a three month period:
Number of lives saved by social media support over a three month period:
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PessimisticRealisticOptimisticPessimisticRealisticOptimistic
81
#DIV/0!#DIV/0!#DIV/0!000
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Years of suffering averted by social media outreach over a three month period:
Years of suffering averted by social media support over a three month period:
84
PessimisticRealisticOptimisticPessimisticRealisticOptimistic
85
#DIV/0!#DIV/0!#DIV/0!000
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Totals and Cost Effectiveness:
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Total animals spared by social media:
Animals spared by social media per dollar:
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PessimisticRealisticOptimisticPessimisticRealisticOptimistic
91
#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!
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Total years of suffering averted by social media:
Years of suffering averted by social media per dollar:
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PessimisticRealisticOptimisticPessimisticRealisticOptimistic
95
#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!
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