| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | ||
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1 | ID | Page Name | WF template | Module Name | Description | Current URL | Current content source | Content Action | Recommendations | Topics to Include | Photography | Video | Interactive Content | Source for New Content | Content Owner | Notes | Page Title (what shows up in browser window) | Char Count (55) | URL | Meta Description (what appears on search engine results page (SERP) | Char Count (155) | Page Keywords/Key Phrases | Copy To identify copy deck file ID or input text directly into a cell | Approval "X"to indicate final approval | ||||||
2 | M00a | homepage | Global Header | Component that is included consistently across the top of all pages. Includes text links to the core sections of Birdhouse and the most essential intranent tools. Features the option including user notifications. Also includes direct access to the user's most essential set of links and notifications that is visible through a drop down menu. | new | – Include a small set of top category links that speak to the most essential intranet content – Craft the text with a consistent approach – Provide access to the most useful site utilities – Brand the site with the Birdhouse logo – Rarely (if at all) change the global links – Make thie a personal space where the user can check on employee notifications or action reminders and access a customized set of links applicable to his/her profile | – Core topic links: Tweeps, Offices, People & Career [Recommend "Benefits & Career" for the most clarity across user base], Company – Utility: Search entry box and links to the most valuable items: Org Chart, Office Maps and People Directory – Brand: Birdhouse logo – Personal image and drop down menu with a default set of links with a favorites category the user may customize at any time. Topics (not editable) are: My favorites (editable by user), My team, My career, People team – Promote the ability to give a Shoutout – Reminders of key deadlines or actions specific to the user through the short term notifications (can handle three max at a given time) | Y | N | Y | Link to existing pages Link to personal drop down menue of links Link to pages on other Twitter intranet sites Current Birdhouse notifications or notification email | Twitter internal | ||||||||||||||||||
3 | M00b | homepage | Global Footer | Indicates the completion/end of a page | new | – Frames the bottom of the page – Do not include any links or actionable content as the site focuses on providing all links (essential and favorite) in the global header and links module at the top of the page | Current copyright date | N | N | N | ||||||||||||||||||||
4 | M01a & M01b | homepage | short-term notification | Provides an essential alert, notification or action required of the Tweeps in a succinct message and optional link. A maximum of 3 notifications may appear at a time. The notification(s) are persistent across all Birdhouse pages and cannot be removed by the user. The notification appears in an open state on the homepage, and collapsed state on all other Birdhouse pages. At launch, the message should be global in nature. For future releases, the notification may be more specific to the user and allow for user to take action and remove. | improve | – Use the notification tool sparingly, so the user does not become overly accustomed and ignore the message – Consider changing the text color to a stronger color (red and bold) for urgent notifications – Avoid use of all 3 notifications unless absolutely necessary – In future releases consider providing the abilty for the notification to remove dynamially when a user completes the requested action | – Global holiday reminder – Need for a Tweep wide reminder such as a compliance document signoff – Due date for global action such as benefits sign up – Alert such as specific office closure due to power outage or other emergency | N | N | N | Comms communications | |||||||||||||||||||
5 | 0.5.X | Search Results | 02 - search results | Provides categorized results of a search term or phrase | Birdhouse | improve | – Categorize search results, driving the user to the most accurate results – Indicate the intranet location of the results, i.e. Birdhouse, Confluence, etc. – Provide the ability to sort the content by relevance, date published and type of content (news, article, DOC, video, PDF, etc.) | Categories for search results: – Place (office maps) – People (Tweeps) – Intranet site (Page title and site name) | ||||||||||||||||||||||
6 | 0.0 | My Nest | Homepage | The Birdhouse homepage. It offers the user personalized content and notifications, recent internal stories a calendar of local activities and an easy gateway to the numerous Twitter intranet tools and sites. For Tweeps this will be the starting (and return point) for any intranet needs. | birdhouse.twitter.biz | Birdhouse | improve | – Speak to the entire Tweep community with global stories and news – Provide a mix of short-term announcements, event recaps, timed activities and permanent content – Leverage the personalized drop down (detailed in global header) to make the content experience personal – Include location-specific content – Communicate and inclusive culture with content from Tweeps, about Tweeps, while recognizing names and locations with links and portrait images – Craft a voice that is consistent, friendly and upbeat; and also official, giving the messages legitamacy – Rely on the internal voice and tone guide writing details – Update content modules weekly to keep the site fresh and encourage regular visits – Rely on current email communications for content topics – Include a balance of content tailored to your pirmary personas: Contributor, Discoverer and Researcher | – Employee notifications – Benefits updates – C level announcements – Tweep to Tweep recognition (Shoutouts) – Activities from a variety of office locations, providing equal exposure to the 33 offices – Volunteer and other internal programs – Career and training opportunities – Outside Tweets ("In case you missed it" content from weekly email) – Local calendar of one-time and regularly occuring events – Feedback surveys – Calls for content contributors from around the globe | Y | Y | Y | Comms departlment email HR email | Internal comms, global contribution | Internal news, events and resources | The Birdhouse | 51 | birdhouse.twitter.biz | The Birdhouse is the launchpad for all the internal Twitter news around the globe, events, shoutouts, benefits, policy details and resources for you. | 149 | intranet home, Birdhouse, Twittterverse company news, internal news, my nest, my news, notifications, events, menu, shoutouts | ||||||||||
7 | M02a | calendar | Provides awareness of essential daily activities and events for the week. Text based with headline, description, date, time and location | improve | – For launch, provide notifications that are global in nature or impact the largest audiences/offices – Highly recommend localizing this module in the next release, providing more relavancy to the Tweep and opportunity for leveraging more content that is currently sent via email | – Global webcasts – Events – Resource and support hours | N | N | N | Global and regional weekly email | comms departments | 0 | 0 | |||||||||||||||||
8 | M08a | full bleed | Announce a global event that is coming up soon or happening live. Live events may stream a video in the module. | – Announce a live or up and coming global level event – Update the content once the event has passed – Provide link to participate or learn more – Include realistic imagery reflective of the event and Tweep culture – Hide the module when there is no "current" global event – Localize upon a future release | – Global live event – Global celebration gatherings – Upon localization of AEM content, more specfic activities for Tweeps in each office | Y | Y | Y | Global and regional weekly email | comms departments | 0 | 0 | ||||||||||||||||||
9 | M03a | half page announcement | Intended for a major announcement impacting a wide audience. Would remain posted for a mid-length lifeline of about a month or less. | – Utilize these 2 secondary positions for timely content that is relevant to your global audience. – May be used for news in position 1 (M08a) once it becomes older, but still a relevant story. – Vary the topics in postions 1 and 2 to spread across the core areas such as HR, training, C level announcements and local offices – This module also provides the opportunity to prominently expose a local office event that my have a global connection or interest – In a future release that offers localiation, these slots may be offer a mix of global and local content – CTA's to take action or further undestand the story will support engagement | – Open enrollment announcement – Follow up/recap of a major global event – New initiative, group or policy that benefits from further explanation – Employee surveys or requests for feedback | Y | N | Y | Global and regional weekly email | comms departments | 0 | 0 | ||||||||||||||||||
10 | M03a | half page announcement | Intended for a major announcement impacting a wide audience. Would remain posted for a mid-length lifeline of about a month or less. | – Utilize these 2 secondary positions for timely content that is relevant to your global audience. – May be used for news in position 1 (M08a) once it becomes older, but still a relevant story. – Vary the topics in postions 1 and 2 to spread across the core areas such as HR, training, C level announcements and local offices – This module also provides the opportunity to prominently expose a local office event that my have a global connection or interest – In a future release that offers localiation, these slots may be offer a mix of global and local content – CTA's to take action or further undestand the story will support engagement | – Open enrollment announcement – Follow up/recap of a major global event – New initiative, group or policy that benefits from further explanation – Employee surveys or requests for feedback | Y | N | Y | Global and regional weekly email | comms departments | 0 | 0 | ||||||||||||||||||
11 | M07 | shoutouts | Presents timely Shoutouts (testimonials) give by a Tweep to another Tweep. Features the shoutout text and an image of the person who received it. | Birdhouse Shoulouts feed | improve | – Reingage Tweeps with the purpose of and policies around crafting shoutouts – Increase the relevancy of shoutouts by expanding the technology to inform the individual who received the shoutout and tag to their invidivual profile | n/a | Y | N | N | 0 | 0 | ||||||||||||||||||
12 | M03e | featured content | Trio of announcements that fall under the same parent level category. Includes a headline, text description, date, location, CTA and optional image. | email or Confluence | – Include 2 – 3 containers that are part of the same timely topics or that exposes a set of regional offices who are taking on the same initiative – Collapse the module when not in use | – A sampling of training offerings around the globe – A highlight of a new initiative and how it's impacting regional offices – A collection of new or enhanced benefits offerings – A global volunteer day summary from 3 select offices | N | N | N | |||||||||||||||||||||
13 | M08b | full bleed | Large format tile with news or other announcement. Can include secondary information such as the author or CTA to learn more details. | email or TV announcement | – News about a major story out of one of the regional offices – Intended for exposure to and awareness of the location and fair representation of all offices – Inset photo and caption is intended to pull in a secondary related profile or story and expose a Tweep | – Event hosted by a regional office – Gathering of global Tweeps at a regional office – Office opening or expansion – Twitter hosting an event that has public interest or participation | Y | Y | Y | Comms email, regional office email or Confluence | ||||||||||||||||||||
14 | M04 | list | Text list of Twitter employees' anniversaries of the month, shuffled randomly at each page load. Includes a link to view all. | Birdhouse | – Dynamically shuffle and randomize the list so all names have the chance for exposure on this level. – In a future release, consider including a link to a profile of a Tweep who has reached a milestone anniversary. Or feature in a localized module on this page | N | N | N | Birdhouse | |||||||||||||||||||||
15 | M04 | list | Text list of new Tweeps of the week, shuffled randomly at each page load. Includes a link to see all and optional ink to the full Tweep directory. | Birdhouse | – Dynamically shuffle and randomize the list so all names have the chance for exposure on this level. – In a future release, consider including a link to a photo of the orientation group and a few quotes from the new Tweeps. | N | N | N | Birdhouse | |||||||||||||||||||||
16 | M09 | Tweets | A curated set of timely public Tweets, given by Tweeps. | – This module is highly timely in nature. Ensure the Tweeps have awareness that their Tweets may appear here (per company policy) – The timely nature of this page makes a strong ending for the page and supports a page that has a good mix of timely to evergreen content | N | N | N | |||||||||||||||||||||||
17 | 0.1 | Tweeps | Tweeps | Landing page where you can find an individual, their profile, access to the org chart, see who is celebrating their Twitterversary, who is new to Twitter, and current Shoutouts. And, gain an overview of Twitter's people-centric and diverse culture. | n/a | new | – Frame the page with nods to Twitter's company culture using bold headlines and imagery of employees – Focus on the invidivual and recognition with highlights of new Tweeps, Twitterversaries and Shoutouts – Communicate an inclusive message with image and mentions of the global offices and also by rotating through content | – Highlights or profiles of new Tweeps or Twitterversaries with photos – Videos or stories of Tweeps volunteering or collaborating (and link to the People/Culture section for full story – Current reel of Shoutouts, new Tweeps and Twitterversaries – Rotate through stories of Tweeps around the globe | Y | Y | Y | Existing lists of current new Tweeps, Shoutouts, Twitterversaries People Team culture content | People team and Comms | June 29: Client confirmed removing this landing page and section for launch. Content recommendations as suggested in this section, may appear on the homepage. | Tweeps | The Birdhouse | 22 | birdhouse.twitter.biz/tweeps/ | The Birdhouse helps you find your fellow Tweeps, learn about their role, interests, skills and department. | 107 | Tweeps, people, directory, org chart, contact info, skills, roles, groups, clubs, alumni, education | ||||||||||
18 | M20 | banner | Photo of large group of Tweeps | – Feature a colorful photo of a group of Tweets engaged in an activity or event that may be recognizable by a wide audience – Update the image quartlery or bi-annually, providing exposure to a variety of office locations – Include a caption that identifies the group, any specific activity and location – Do not include inset image or CTA | – Group of Tweeps from a specfic office – Gathering of Tweeps at a global office event – Tweeps engaged in a cultural activity | Y | N | N | ||||||||||||||||||||||
19 | M03c | featured content | Tweep related feature | – Feature a longer term story or video that has impact across the Tweep population culture | – Core values – Intersectionality – Volunteerism – Cultural groups | Y | Y | N | ||||||||||||||||||||||
20 | M06 | popular links | Provides a persistent set of links specfic to the category | – Links that drive to discovery of Tweeps around the globe | – Introduction to a new or revised People policy – Overview of Tweep culture pillar (Inclusiveness, diversity) and link to "how we do it" | Y | Y | Y | ||||||||||||||||||||||
21 | M03a | half page announcement | Intended for a major announcement impacting a wide audience. Would remain posted for a mid-length lifeline of about a month or less. | – Feature a profile of a Tweep or group of Tweeps – Recognition story – Update weekly or monthly | – Profile of new Tweep, new Tweep group or Tweep(s) at a milestone anniversary | Y | N | Y | ||||||||||||||||||||||
22 | M03a | half page announcement | Intended for a major announcement impacting a wide audience. Would remain posted for a mid-length lifeline of about a month or less. | – Feature a profile of a Tweep or group of Tweeps – Recognition story – Update weekly or monthly | – Profile of new Tweep, new Tweep group or Tweep(s) at a milestone anniversary | Y | N | Y | ||||||||||||||||||||||
23 | M04 | list | Text list of Twitter employees' anniversaries of the month, shuffled randomly at each page load. Includes a link to view all. | Birdhouse | – Dynamically shuffle and randomize the list so all names have the chance for exposure on this level. – In a future release, consider including a link to a profile of a Tweep who has reached a milestone anniversary. Or feature in a localized module on this page | N | N | N | Birdhouse | |||||||||||||||||||||
24 | M04 | list | Text list of new Tweeps of the week, shuffled randomly at each page load. Includes a link to see all and optional ink to the full Tweep directory. | Birdhouse | – Dynamically shuffle and randomize the list so all names have the chance for exposure on this level. – In a future release, consider including a link to a photo of the orientation group and a few quotes from the new Tweeps. | N | N | N | Birdhouse | |||||||||||||||||||||
25 | M09 | Tweets | A curated set of timely public Tweets, given by Tweeps. | – This module is highly timely in nature. Ensure the Tweeps have awareness that their Tweets may appear here (per company policy) – The timely nature of this page makes a strong ending for the page and supports a page that has a good mix of timely to evergreen content | N | N | N | |||||||||||||||||||||||
26 | 0.1.1 | Directory | directory | Alphabetical listing of all active employees and contractors | https://birdhouse.twitter.biz/people/directory | Birdhouse | improve | – Organize by last name in descending order at the default state – Provide the ability to sort, search and filter by the most valuable employee attributes such as department, job title, location and start date | – last and first name, small portrait image, job title, department, team location, start date | Y | N | Y | existing directory | Tweep Directory | The Birdhouse | 31 | birdhouse.twitter.biz/tweeps/directory | The Tweep Directory lets you easily find a Tweep, entire team, department or role and location. | 95 | Tweep directory, people, employees, people search, employee search | |||||||||||
27 | M13 | headline, search & filters | Page label, provides ability for the user to seach in an open text field and ablility to refine the choices by key selection criteria such as department, team, location and/or work status. | Persistent per UX design | ||||||||||||||||||||||||||
28 | M18 | category | Organizes the directory listing into primary categories: name (last name, first name), job title, department, team, location and start date | Dynamic per UX design | ||||||||||||||||||||||||||
29 | M16 | directory instance | Individual Tweep information in alignment with above criteria | Dynamic per UX design | ||||||||||||||||||||||||||
30 | M17 | info drawer | Provides highlight information for an individual Tweep | Dynamic per UX design | ||||||||||||||||||||||||||
31 | 0.1.X | Employee Profile | employee profile X | Individual Tweep profile and light biography. Offers dynamic content that is not editable by the user and areas of editable content specific to personal interests and personality descriptions | (example of an individual profile) https://birdhouse.twitter.biz/people/profile/atran | Birdhouse | improve | – Give the Tweeps ownership (editing capability) of a few elements to personalize the page through photos and special interests, supporting the open and individual culture of Twitter – Enhance the Tweep details with broader context about the person's role and department – Create a feeling of the supportive culture through a record of shoutouts – Support Twitter's value of Intersectionality with content – Provide context and guidelines to Tweeps specific to self-published content | – Profile image plus a personalized background image – Basic info: role, contact and location – Team information – Professional and personal interests – Intersectionality | Y | N | Y | existing profile and shoutouts | Tweep Profile | The Birdhouse | 29 | birdhouse.twitter.biz/tweeps/X | Specific to each listing: "First name, last name, job title, department, location" | 82 | Individual's name (first name and last name), job title, department | |||||||||||
32 | M20 | banner | Large format image that can be personally edited by the Tweep, with the intention of reflecting his/her personality. The inset profile image will be pulled dynamically from the Tweep's data profile. Text links allow for editing, and a preview of the changes "public view" | new | ||||||||||||||||||||||||||
33 | M10 | employee highlights | A text overview of the Tweep with a mix of pre-populated and editable information. | improve and new | – Headline "Company Info" – Employee name, job title, contact information are not editable – See feedback is only accessbile by the user – View in Roster link is intended for the individual's supervisor – Tagline is created by the user – Preferred pronoun is selected by the user | |||||||||||||||||||||||||
34 | M11 | employee info | Additional overview information, dynamically generated. Includes a headline, static and linked text. Employee status, location, start date, cost center | improve | – Headline "My Overview" | |||||||||||||||||||||||||
35 | M11 | employee info | Overview of where the Tweep sits within their team with team contact email, and ight overview of the org chart | improve | – Headline "My Flock" | |||||||||||||||||||||||||
36 | M11 | employee info | User-generated text description and lists of memberships | use source | – Limit self-editable description to one paragraph, 3 – 4 lines of text – Futue release: Provide ability for user to input personal interests that are from a gated list with the result of connecting those with like interests. And, ability for user to request an interest to be added if it's not in existence today (taxonomy management) – Ability to add "BRG" memberships, but lead with a reconizable title that is understandable. | – Headline "My Nest" – My Interests – My Twitter Groups | ||||||||||||||||||||||||
37 | M11 | employee info | User's skills and education details | use source | – Refine existing education, skills, alumni content and gate it to a set of selected options with the intent of providing consistency and the ability to connect like qualities in a future phase – Include a list of previous employers – Information will also add value to internal recruiters | – Headline "My Experience & Education" | ||||||||||||||||||||||||
38 | M12 | employee shoutouts | Record of shoutouts given to the user. Provides reciprocal ability to give a shoutout through a CTA | use source | – Provide ability to notify the user of a shoutout and consider formalizing this piece as a component of the review process | |||||||||||||||||||||||||
39 | 0.1.2 | Org Chart | improve | – Improvement noted reflects changes to UX design. Existing content is good as is. – Refer to detailed UX design annotation for specific changes | n/a | |||||||||||||||||||||||||
40 | M13 | directory headline, search & filters | Page title, open text box and persistent set of filters to find a specific person or team | |||||||||||||||||||||||||||
41 | M15 | employee | Individual's name, title and portrait image. Ability to access full profile | |||||||||||||||||||||||||||
42 | M17 | info drawer | Overview of the individual and ability to access full profile. | |||||||||||||||||||||||||||
43 | Twitterversaries | A recogniton page that calls our key anniversaries or accomplishments of recognized Tweeps. Provides a full list of monthly anniversaries across the globe. | ||||||||||||||||||||||||||||
44 | New Tweeps | A recogntion and welcome page for new Tweeps. Provides a timely list of new Tweeps of the month around the globe. Attract interest with light bios or highlights of orientation activities. | ||||||||||||||||||||||||||||
45 | Shoutouts | User generated recognition statements, appearing live and in chronological order (newest to oldest) | https://birdhouse.twitter.biz/ | Birdhouse | use source | 0 | 0 | |||||||||||||||||||||||
46 | Intersectionality, Culture & Diversity | Page dedicated to promoting and exposing Twitter's engagement with Tweeps in supporting intersectionality, culture and diversity. | https://confluence.twitter.biz/pages/viewpage.action?pageId=90279342 | Confluence | use source | 0 | 0 | |||||||||||||||||||||||
47 | 0.2 | Offices | Career & HR | 6/28 See "Note" column for direction. Landing page focusing on the user's local office with easy access to location maps, daily menu, commuter and facilities resources. Provides exposure to global office locations for the purpose of travel or exposure to the global culture | n/a | none | new | – Default view: User's local office – If localization is not possible for launch, provide a set of rotating modules, shuffling through the larger office locations (SF, Dublin, London, Singapore, etc.), giving a global view of the content – Use the office feature module to highlight a cultural view of a selected office (and rotate through the 35 offices providing equal recognition among Tweeps) | – Local map capabilities (once it moves to new platform, highlight new features such as desk location and meeting room features) – Commuting and parking tips, link to commuting benefits or commuting share opportunites to connect Tweeps – Locally based specialized activities such as sports teams or volunteer groups: what they do and how to connect with them – Local lunch menu and highlight any guest chefs – Rotation of local office video stories and introduction to local office cultural ambassador – List of Facilities services and contact info (link out to or include on page) | Y | Y | Y | Exisiting office location content on Confluence | Local office and comms | June 28: Per outcome of client meeting. May design a unique global offices landing page with Hero as a next step and link to individual office landing pages (on Confluence), Next steps are being planned by team. | Our Offices | Birdhouse | 23 | birdhouse.twitter.biz/offices/ | The Birdhouse opens the door to Twitter offices around the globe, their people and local culture. Plan a trip of make a connection. | 132 | offices, locations, office ambassadors, maps, floor plans, facilities, security | |||||||||
48 | My local office | Confluence | use source | |||||||||||||||||||||||||||
49 | Office feature | Confluence | new | |||||||||||||||||||||||||||
50 | Commuting | Confluence | use source | |||||||||||||||||||||||||||
51 | Lunch menu | use source | ||||||||||||||||||||||||||||
52 | Facilities | Confluence | use source | |||||||||||||||||||||||||||
53 | 0.2.1 | Office Maps | Office Maps | Directory offering wayfinding and the ability to identify a specific room, desk, kitchen or other specific location, and make a meeting room reservation. | https://birdhouse.twitter.biz/maps/ | Birdhouse | improve | – Default view is the user's local office – Provide flexibilty so the user may initiate a search by whatever information is most relevant or available to them at the start of their search. | – Ability to search by meeting room name, floor, facility (such as a kitchen, bathroom or mobile phone booth), room size or particular feature – Reserve a selected room | N | N | Y | Existing maps | IT & Comms | Office Maps | Birdhouse | 23 | Find your way around the office, get specific meeting rooms and reserve them with our maps tool. | 96 | maps, locations, offices, meeting rooms, kitchens, restrooms, bathrooms, mother's room, meeting room reservation | |||||||||||
54 | M13 | heading, search & filters | Identifies the page (with title text) and provides abiility for user to drive to a specific room or facility through text search, and filter choices. Provides ability to seek out a specific meeting room size or amenity | – Develop a default view that is relevant to the user's location – Enhance search so the results categorize results by people. location, and facility amenty – Develop a facilities' and managers' view that allows for a view of vacant desks and ability to assign desks to a user | Refer to detailed UX specifications | N | N | N | ||||||||||||||||||||||
55 | M14 | office map | Floor plan rendering of each office floor with identified meeting rooms, break rooms and desks. | Birdhouse | improve | – Provide enhanced capability to identify individual's desk location – Provide enhanded capability to identify a vacant meeting room and reserve it through email | Refer to detailed UX specifications | N | N | N | ||||||||||||||||||||
56 | 0.2.X | Floor Map Detail | Office Maps Detail | Surfaces specific office location details per the user's selections | https://birdhouse.twitter.biz/maps/... | Birdhouse | improve | – Bring the user's selected choices to the forefront and greatly reduce the promince of the non-selected choices, but do not remove them so the user can travel through the map fluidly | – Specific detail per the user's selections | Office Maps | Birdhouse | 23 | Office detail results | 21 | |||||||||||||||||
57 | Office Locations | Landing page that exposes all of the 35 Twitter offices around the globe. An on-brand visual presentation of the locations will create interest. Links to individual office pages. | https://confluence.twitter.biz/pages/viewpage.action?spaceKey=FACILITIES&title=Twitter+Offices | Confluence | 0 | 0 | ||||||||||||||||||||||||
58 | Specific Office Detail | A single page for each office at Twitter that provides the location and expertise/areas of specialization, travel and contact information. Highlight or link to a list of Tweeps in this office (link to targeted directory page for large offices). Can also include cultural content, such as video history and current event calendar | https://confluence.twitter.biz/pages/viewpage.action?spaceKey=FACILITIES&title=Twitter+Offices/... | Confluence | 0 | 0 | ||||||||||||||||||||||||
59 | Facilities | Descriptions of localized Facilities services, who and how to contact for each service. Craft the content with a message that Facilities is here to support Tweeps in their day to day activties. | https://confluence.twitter.biz/display/FACILITIES/REW+Home | Confluence | 0 | 0 | ||||||||||||||||||||||||
60 | 0.3 | Benefits & Careers | Career & HR | Landing page that provides an overview of the human resources and career development resources at Twitter. Descriptions link to content found across a wide variety of intranet sources | learning.twitter.biz/goforward/ | new | – Feature a comprehensive list of topics and content from this landing page, making it the relied upon source for all People Team and Career resources. – Include some personalized content that reflects the users specific career, training or benefits resources or deadlines – Present a page that is primarily evergreen (content does not change frequently). Use the primary module to announce a new benefit, benefit modification or other major program announcement – Write from the point of view and tone that People Team is accessible and here to support employees | – Links to the most popular HR and career content – Announcement of a new benefit, or reminder of the individual to complete a benefit or career action, such as signing up for annual benefits, stock options window, career training offerings, etc. – If possible, personalize the container that requires specific action of the user – Feature a set of standard, most useful HR topics with links to the complete resources. Topics include: benefits, equity, talent/recruitment, managing, learning, career, intersectionality and policies – Use Feature tiles to promote benefit offerings or benefits that need further explanation or exposure – Current set of training classes | Y | Y | Y | Exisiting across Confluence and other channels containing HR/People Team and Career content | People Team and Career Development | Career and Tweep resources | Birdhouse | 38 | birdhouse.twitter.biz/resources/ | The Birdhouse is the gateway to Twitter's extensive career and people resources, from People team | 98 | career growth, career development, human resources, people team, training, Twitter University, Twitter U, classes, manager tools, manager resources, benefits, help, support | |||||||||||
61 | M03A | Feature | Short-term content that focuses on an important announcement or timed activity with links to learn more and take action. | – This tile will update the most frequently on the page. – If possible, personalize the content by including the user's first name (as shown in the comp) | – Announcing limited term benefits or career actions such annual benefits enrollment or self-review submissions – Announcing a change in benefits or a new benefits – Show an evergreen benefits overview, tip or topic when there is no announcement in place | Y | Y | Y | Existing Confluecne and Jira content | |||||||||||||||||||||
62 | M06 | Links | List of the most popular (and essential) topics or consumption content in this category Can also include a link to contact the People Team | – When personalization is possible, provide links to the user's benefits and training pages – Track the traffic to this section after launch to identify any new links or links to retire in this list – Focus on providing links that provide easy access to the most essential items such as the user's benefits selections and also topics that are often of interest such as the holiday calendar | Links to: – User's benefits (My benefits) – User's training/class schedule – Company holidays, discounts, expense procedure, new hire guide, referral program, travel – Contact CTA | N | N | N | ||||||||||||||||||||||
63 | M05 | Resources | Provides an overview of and access to the most essential benefits and careers resources. Text based descriptions and link to the full story will reside on other intranet sites. | – Provide content that is evergreen and reliable to the user – Leverage the feature and full bleed modules to announce a change or addition to this content set | N | N | N | |||||||||||||||||||||||
64 | M05 | Resources | Provides an overview of and access to the most essential benefits and careers resources. Text based descriptions and link to the full story will reside on other intranet sites. | – Provide content that is evergreen and reliable to the user – Leverage the feature and full bleed modules to announce a change or addition to this content set | N | N | N | |||||||||||||||||||||||
65 | M08 | Full bleed | Copy and related imagery calls out a valuable Tweep resource or feature and includes a link to further details Use is optional. Module may appear as needed | – Leverage this large container to call out content that would benefit from broader exposure and promotion | Y | Y | N | |||||||||||||||||||||||
66 | M02 | Posts | Highlights three of the most current and in-demand job postings, using a text headline and light description. | – Rotate jobs regularly or establish a feed so the most important global positions may shuffle through this module – With shuffling, ensure equal exposure to postings from a variety of locations and departments | N | N | N | |||||||||||||||||||||||
67 | M08 | Full bleed | – Optional tile that will also promote a policy or procedure that requires more exposure and understanding | – Leverage this large container to call out content that would benefit from broader exposure and promotion | Y | Y | Y | |||||||||||||||||||||||
68 | M03 | Classes | N | N | N | |||||||||||||||||||||||||
69 | 0.3.1 | My Career | Provides an overivew of all Twitter career-related activities and responsibilities such as growth planning, training | none | new | Speak to the user with a friendly and supportive tone. Expose new career enhancements with announcements (living for short term) Also keep the content fresh by announcing short-term career events and activities At launch, include universal content for all Tweeps and links to localized career resources. Over time, developing content that is personalized to the user and location will support an engaging experience Encourage and make it easy for Tweeps to provide feedback and engage with the content through links and CTA's | – Highlight all career resources – Spotlight new or featured training offerings – Feature a new benefit or benefit change – Craft content specialized for the new Tweep – Develop feedback mechanisms to learn how Tweeps feel about current training offerings | Y | Y | Y | My Career | Birdhouse | 21 | birdhouse.twitter.biz/resources/career/ | The Birdhouse is the starting point for all career resources from goal planning, understanding the review process and accessing training courses. | 146 | |||||||||||||||
70 | Goals & Reviews | Overview of Twitter's goal setting process and timeline. Access and overview of related documentation and training sessions. Duing review season, the page can provide timely updates for employees and managers. | https://learning.twitter.biz/goforward/ https://confluence.twitter.biz/display/HR/Career+Ladders | Learning, Confluence | improve | 0 | 0 | |||||||||||||||||||||||
71 | Training (Twitter University) | Twitter's internal training program that provides and overview of the training categories and methods of instruction (online, in person and video courses) How to sign up and/or gain approval to register. | https://confluence.twitter.biz/display/TWU/About+Twitter+University | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
72 | Careers | Introduction to the availble career paths and openings at Twitter. Geared for the internal employee considering a new role or interest in referring a candidate | Jobs (current intranet): https://birdhouse.twitter.biz/jobs Official (external): https://careers.twitter.com/en/work-for-twitter/... | Birdhouse | improve | 0 | 0 | |||||||||||||||||||||||
73 | Manager Resources | Provides an overview of and access to all manager-specific tools and guidance materials. | https://confluence.twitter.biz/display/CAPP/PRO+Unlimited%3A++Manager+Resources Roster: https://roster.twitter.biz/Thasaus | Confluence, Roster | 0 | 0 | ||||||||||||||||||||||||
74 | 0.3.2 | Benefits | Human resources specific content with a light overview description and links to various portals and documents | https://confluence.twitter.biz/pages/viewpage.action?pageId=78995894 | Confluence | new | People Team | Birdhouse | 23 | birdhouse.twitter.biz/peopleresources/ | The Birdhouse provides People Team contacts and resources from benefits to policies, and all areas of support. | 110 | human resources, people team, benefits, help desk, support | ||||||||||||||||||
75 | Benefits & Perks | Health, financial and insurance benefits. Discounts and other perks for employees | https://confluence.twitter.biz/display/HR/Welcome+to+Benefits | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
76 | Company Policies | Collection of all company and employee specfic policy documentation. | https://confluence.twitter.biz/display/LEGAL/Twitter%27s+Policies | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
77 | Holidays & PTO | Current company holiday calendar (regional-specific) and descriptios of paid time off categories and (links to) specific policies | https://confluence.twitter.biz/display/HR/Twitter+Company+Holidays | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
78 | New Hire Checklist | Guidance for the new Tweep with the most essential tasks and resources for beginning a career at Twitter | AU: https://confluence.twitter.biz/display/FACILITIES/New+Tweeps Japan: https://confluence.twitter.biz/pages/viewpage.action?pageId=63113161 | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
79 | People Team | Contact information for departments and individuals that provide People support to Tweeps. Includes context of what person/resource to contact and for what particular purpose | https://confluence.twitter.biz/pages/viewpage.action?pageId=78995894 | Confluence | new | 0 | 0 | |||||||||||||||||||||||
80 | Help Desk & Support | List of various help and support links with descriptions of what team to support for a specific issue | https://twitter.okta.com/app/salesforce/exk1bcmae6zKg0xcD1d8/sso/saml | Salesforce | improve | Drive the user to the right help resource with specific problem descriptions such as "I need laptop support > contact the help desk", "I need to organize an event > contact facilities", etc. This will also help mitigate the labor IT is carrying currently of redirecting requests that are outside of the IT realm. | 0 | 0 | ||||||||||||||||||||||
81 | Tools | List of links to sites and sources such as Jira, Googledocs, Confluence, etc. | List of all the tools: Jira, FlightPath, Google Groups, etc. | 0 | 0 | |||||||||||||||||||||||||
82 | 0.4 | Company | Career & HR | Describes the company's purpose, culture and values. Copy speaks with confidence and a friendly tone that is welcoming and inclusive. Encompassess all of Twitter's values through text, photography and video | none | new | Y | Y | N | Confluence pages - About Twitter, culture and individual office pages (terrific videos are available) and Office Ambassador content | People Team and Comms groups around the globe | Life at Twitter | Birdhouse | 28 | birdhouse.twitter.biz/company/ | The Birdhouse offers an overview of Twitter's, internal culture, core values and departments. | 94 | Twitter culture, culture, values, departments, intersectionality, diversity | |||||||||||||
83 | M03c | feature | Announcement or timed company activity that is global in nature or impacts the majority of employees | Utilitze this module for the most timely and short-term announcements or activties. Link to the full story and/or any action links. When there is no announcement, fill with an evergreen piece that highlights a key aspect of Twitter's culture, values or history. This can be a simple statement and the CTA buttons are optional. Content would live for 1 week to 30 days max. | CEO announcements Company milestones or celebrations Global company events or activities A story of a particular office celebrating a milestone or participating in a company-wide activity such as a global voluneer day, or anniversary | Y | N | Y | ||||||||||||||||||||||
84 | M06 | links | Permanent list of core company cateogry links | Provide links to the core topics included in this section, and any addtional company links that may be helpful to employees | [heading] Our Company Culture Values Departments FAQ's About Twitter [heading] Support Help Desk People Team Facilities ... [heading] Tools Confluence FlightPath Jira ... | N | N | Y | ||||||||||||||||||||||
85 | M08 | full bleed | Large format module. Engage Tweeps with a core high company level topic or statement and relevant image | Demonstrate a key aspect of Twitter through a statement about the supportive culture or highlight a core value. Include photography of a group of real Tweeps that supports the statement. Link to related page to learn more. Evergreen content, may refresh quarterly to annually | Introduction to Twitter's core values, culture or a specific facet such as Intersectionality. | Y | Y | Y | ||||||||||||||||||||||
86 | M03A | feature | Half page-width module. Engage Tweeps with a core high company level topic or statement and relevant image | Highlight a key aspect of the company as demonstrated through a local office event announcement or global simultaneously celebrated event, and link to a full story on the local office page. Include a video clip or photo of the event to support interest. Event would for up to 30 days. | Event at a regional office Event that connects Tweeps globally When there is no current event, replace with an evergreen piece that highlights core values or culture | Y | Y | Y | ||||||||||||||||||||||
87 | M03A | feature | Half page-width module. Engage Tweeps with a core high company level topic or statement and relevant image | Highlight a key aspect of the company as demonstrated through a local office event or global simultaneously celebrated event, and link to a full story on the local office page. Include a video clip or photo of the event to support interest. Event would live for up to 30 days | Event at a regional office Event that connects Tweeps globally When there is no current event, replace with an evergreen piece that highlights core values or culture | Y | Y | Y | ||||||||||||||||||||||
88 | M08 | full bleed | Large format module. Engage Tweeps with a core high company level topic or statement and relevant image | Demonstrate a key aspect of Twitter through a statement about the supportive culture or highlight a core value. Include photography of a group of real Tweeps that supports the statement. Link to related page to learn more. Evergreen content, may refresh quarterly to annually. | Optional. Include if there is need to show addtional company content | Y | Y | Y | ||||||||||||||||||||||
89 | About Us | Story of the company's founding and growth with a focus on the Tweep as the audience/reader | https://confluence.twitter.biz/display/TWTTR/Twitter+Roadmap | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
90 | Values | Describes what is essential to Twitter in respect to their employees/Tweeps through powerful words and example images | https://confluence.twitter.biz/display/COMMS/Core+Values | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
91 | Culture | Focuses on the pride Twitter takes in owning an open and accepting culture. Covers specific attributes with bold statements and photography of Tweeps, links to cultural groups and activities | https://confluence.twitter.biz/display/SWAT/Culture , ICD Intersectionality, Culture & Diversity: https://confluence.twitter.biz/pages/viewpage.action?pageId=90279342 | Confluence | improve | 0 | 0 | |||||||||||||||||||||||
92 | Departments | With a positive and internal voice, highlight the primary departments at Twitter, with a similar frameork as the external careers landing page. Focus the Tweeps that make up the teams, provide a light structure of the organization (visually) at a high level and links to the full list of departments | https://birdhouse.twitter.biz/people/departments | Confluence | use | 0 | 0 | |||||||||||||||||||||||
93 | FAQs | Offers Tweeps answers to the most pressing questions about being a Tweep/working for Twitter. Provides answers to the top 20 – 30 most frequently asked internal questions or categories about Twitter. Can use the answers as a connecting link to more content through the entire intranet experience. | Birdhouse, Falquora | new | May leverage Falqoura, revised and organized under a set of primary categories with the thought of directing the user to the right topic in a shorter amount of time. Recommend monitoring or limiting Falqoura posts to fit within the parameters of these core topics. | 0 | 0 | |||||||||||||||||||||||
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