Snapchat Survey
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Data from a survey in a Norwegian high school class (mostly 17-year-olds) on 1 June 2016. See http://jilltxt.net/?p=4505 for details.
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Please use the data, but let me know any results! Licence: CC-BY https://creativecommons.org/licenses/by/4.0/
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To cite: Rettberg, Jill Walker (2016): Survey of Norwegian High School Students about Use of Snapchat Stories. figshare. https://dx.doi.org/10.6084/m9.figshare.3464267.v4
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TODAYIN THE LAST WEEKIF YOU MAKE STORIES, WHAT SORT?
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IDGenderUseUsed SCSent a snap or snapsPosted storyWatched Live StoryWatched a storyWatched Discover ChannelsUsed SCSent SnapPosted storyWatched Live StoryWatched a storyWatched Discover ChannelsWhat sort of live stories do you like?Do you follow people you don't know personally?What characterises a good story?Still imagesVideoDoodlesNarrative ("sammenhengende fortelling")Random moments throughout dayPlanned stunts, pranks etcOther?Snapchat Use Index (sum of columns D-O)
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1M5111010111111
Cheese run (?), Meeting other cultures, food
NBA, Golden State, DJ Khaled, TV2 Sport, Steve O, my high school
0110000Information10
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2M5110010110110PassportCelebrities.
Videos of their personal life.
1000007
8
3M4100010110000
Like videos that give a picture of what they do and preferably not just pictures of what they eat.
01000004
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4F5110110111110
I like live stories that show things that concern me, and that are relevant to young people. I don't like live stories that only contain still images.
No, hardly any!
Mix of still images and videos.
1000009
10
5F5111110111110
Ones that give you an overview of different kinds of events.
I like following celebrities in stories.
Humour.11000010
11
6F5110010111110
The fun ones are where people are having fun and enjoying themselves. Marathons, events, concerts, special days.
Celebrities, YouTubers and beauty gurus. These are things that interest me.
Entertaining with good camera quality.
1101118
12
75110111111111
People who don't share too many snaps.
I follow celebrities, Kardashians, models and YouTubers, if the content is interesting.
Interesting content10001011
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85110110111110
Like short stories about my interests. Don't like long stories not about my interests.
Very little.1101119
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91000000000000None.Not interested in this.0000000
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104111000111010
Hate celebrities, promoters, companies. Only watch my friends' stories.
No.Funny, entertaining110010
Random filters, inside jokes, goofing/lolling/troll/haha/fungoof
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114110000111000Don't watch live stories.Don't watch stories.1110105
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125111110111110
I like the kind of stories I can relate to, whether because it's close by geographically or something I'm interested in. I don't like stories about football/basketball etc.
I follow lots of people I don't know, like celebrities, YouTubers and others I'm interested in. (E.g. Wengie, Morgans bbd, Coldplay)
I like getting "behind the scenes" and extra info and "getting to know them" as persons and not edited versions.
11001010
18
13M4110010110011
Only like stories from people I know.
No.000000
I don't make stories.
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14F5110010110110
Not sure, I pretty much watch it all.
Miska.collins because he is an actor and has a great personality :)
1110017
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155110111111111
Love stories about other cities and travelling where I can learn about other places/cultures/etc.
YouTubers, Viners etc. Buzzfeed (because it's fun and interesting), Cosmopolitan (spam and celebrity gossip). Oh, but those are Discover channels. I follow Michael Persad who makes Vine videos.
Love getting a more down to earth approach to other peoples' lives. I like easy, fun, interesting stories. No SPAM and ADVERTISING!! I hate that :(
110010
I would love to start making narratives etc but I don't quite dare, haha. I don't have a fan base like celebrities do.
11
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16M5110010111010
Like stories that are nearby, or from events that interest me.
Football-players.
Like seeing what their everyday life is like.
1100117
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174110010111110
I like seeing Live Stories from Norway and when there's something I can relate to.
I follow YouTubers and TV-celebrities on Snapchat. Johngreensnaps, nonkgre [illegible], itssyndicate, linzdefranco, etc. I also follow my friends and musicians.
I like learning more about their lives and I think it's interesting.
1100108
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18F5110110111111
If it's from a place I want to travel to/have been. Or - if the story is in Norway/something that interests or concerns me.
Kylie Jenner, actors, YouTubers, models
Behind the scenes, get to know them in a new way
11000110
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195110010110010
Yes, some. Kylie Jenner, Kendall Jenner, Justin Bieber etc.
It's fun to see behind the scenes.
1000106
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205110010110110
Dunno. Watch when I'm bored.
Funny snaps.100000Depends.7
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215110010110010
I like stories from festivals and New York Fashion Week. I don't like concerts, football matches, etc.
Yes, I follow celebrities' stories. Fun to see what they do.
Fun to see if they tell us something exciting or do something fun that interests me.
1000106
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225111010111110
Follow idols (musicians, YouTubers etc)
I want to follow them ("følge med"), know what they do in their everyday lives.
1100119
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23M4110011110111
Info stories. So I stay up to date. ("Sånn at jeg blir oppdatert.")
Follow YouTubers. Get to know what is up and coming.
1100119
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245010010110110
News, comedy, and friends' stories.
Yes I follow celebrities and YouTubers.
Has to catch what I like.
1000006
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255110010111110
Something I can recognise myself in.
Celebrities, comedians.
Most mystories aren't much good in my opinion. But if you use humour it can make a good story.
1000108
31
26F5110010111010
Haven't watched Live Stories.
Only watch stories from my friends.
1100107
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27F5111010111110
I like all kinds of Live Stories, but what is really uninteresting for me is... [unfinished]
Yes, I follow radio, newssite, people who are just random and funny in general, and celebrities/YouTubers of course.
1000109
33
28F5110110110110
Seeing different countries. Experiencing some of the culture
Kevin Hart. OnCue: rapper.
Like like seeing the bands I like and what they do.
1100008
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29M5110010110010
Only watch the ones from Norway.
Yes, celebrities.Entertaining, effective.0000006
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30F5111010111010
Never watch live stories, forget they're there.
Follow people if I think they're interestedin. Like seeing what other people do.
If it's fun to watch it's a good story, I think.
1100108
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31F2110000110000
Only my friends and aquaintances' stories. I rarely check Snapchat and hardly ever watch stories.
1110004
37
32M5110111111111
Stories with humour, music or narratives.
Yes, I follow lots of musicians, celebrities and actors.
Must be interesting, a narrative or what you're doing.
11001011
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33M10000000000000000000
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3400000000000000000000
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355110000110110Pranks.
If there's something in it that interests me.
1000016
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31317928432321921297301932188250
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4.37142857189%89%20%26%80%11%91%91%54%60%83%20%86%54%9%6%51%23%7.14
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I gathered this data for a project on Snapchat narratives. I want to understand how stories are told on Snapchat. My main method is textual analysis, and this data is simply intended to give me a better idea of whether users actually watch Live stories and other stories, and whether they make them - and to give me some ideas for where to dig deeper as I continue researching stories. I plan to visit more high schools to get more responses, but since Snapchat's interface changed in 2016, the results won't be directly comparable.
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Importantly, this data was collected BEFORE the update in mid-June that made Live Stories and Discover channels look the same. I assume the numbers will change with this interface change.
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If you use the data for anything, please let me know - I would love to see your results! Email me at jill.walker.rettberg@uib.no
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Use: 5
Several times a day
Other codes simply mean yes or no.
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4Daily
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3
Several times a week
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2Weekly
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1
Less often than weekly
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0Never
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High School 1, Bergen, 1 June 2016.
Snapchat use frequency
What did you do on Snapchat today?
What kinds of stories do you make?