Money_Flow_Top_KPIs
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Yellow are variable, white are equations
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Media/Advertising Spend$1,000
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Impressions50,000
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Cost Per Impression$0.020
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Click Through Rate2.50%
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Clicks1,250
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Cost Per Click$0.80
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Conversion Rate10%
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Conversions/Purchase Starts125
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Purchase Abandon/Cancel/Decline Rate20.00%
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Total Orders100
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Average Initial Cart/Order Total$40.00
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Upsell/Downsell/Crossell 1 Conversion Percent/Buyers
25% 25
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Upsell/Downsell/Crossell 1 Revenue $ 30 $ 750
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Upsell/Downsell/Crossell 2 Conversion Percent/Buyers
25% 6
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Upsell/Downsell/Crossell 2 Revenue $ 50 $ 313
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Upsell/Downsell/Crossell 3 Conversion Percent/Buyers
25% 2
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Upsell/Downsell/Crossell 3 Revenue $ 90 $ 141
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Cost Per Order (CPO) $ 10.00
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Total Revenue $ 5,203
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Cance/Declines6%
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Revised Revenue $ 4,891
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Average Order Value (AOV) $ 49
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Returns20%
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Net Revenue$3,913
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COGS35%$1,369
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Gross Margin65%$2,543
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Marketing Costs$1,000
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Operations Costs35.00%$1,369
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Net Income Before Taxes4.44%$174
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Contribution Margin48.87%
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ROIMI154.29%
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ROAS/MER5.2
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