ABCD
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EventEvent KeyDescriptionDescription (KR)
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Install (App)app_installs{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": ["9161", "9163"]
}		Users who Installed within a specified period (Unique Install)
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Attributed Reactivated Open (App)app_attributed_reactivated_open{
"type": "and",
"filters": [
{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9160"
]
},
{
"type": "in",
"fieldName": "DATA__EVENTDATA__ISREACTIVATED",
"values": [
"true"
]
},
{
"type": "not",
"filter": {
"type": "in",
"fieldName": "DATA__ATTRIBUTIONRESULT__ATTRIBUTEDCHANNEL__ALIAS",
"values": [
"unattributed"
]
}
}
]
}		Attributed Reactivated Open occurred within the set date range
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Attributed Deeplink Open (App)app_attributed_deeplink_open{
"type": "and",
"filters": [
{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9162"
]
},
{
"type": "not",
"filter": {
"type": "in",
"fieldName": "DATA__ATTRIBUTIONRESULT__ATTRIBUTEDCHANNEL__ALIAS",
"values": [
"unattributed"
]
}
}
]
}		Attributed Deeplink Open occurred within the set date range
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Deeplink Open (App)app_deeplink_opens{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": ["9162", "9168"]
}		Users who opened App via Deeplink within a specified period (Unique Deeplink Open)
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Deeplink Pageview (App) app_deeplink_pageviews{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": ["9164"]
}
Users who navigated to another screen or page in the App via Deeplink within a specified period (Unique Deeplink Pageview)
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Sign-up (App)app_sign_up{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.user.signup"
]
}		Users who signed up within the set date range
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Sign-in (App)app_sign_in{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.user.signin"
]
}		Users who signed in within the set date range
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Initiate Checkout (App)app_initiate_checkout{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.initiateCheckout"
]
}		The number of Initiate Checkout (App) events
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Order Complete (App)app_order_complete{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.order.completed"
]
}		Users who performed Order Complete event within the set date range
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{event_category} (App) app_custom_{event_category}{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": ["9360$${event_category}"]
}
Users who performed a {event_category} event within a specified period (Unique {event_category})
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Any Event (App)any_event{
"type": "not",
"filter": {
"type": "select",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"value": "9460"
}
}
Any event the user performs after performing the Start Event. The Uninstall (App) event is not included.
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Install (App)app_install{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9161"
]
}		Install events from users who performed a Start Event within a specified period
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Open (App)app_open{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9160"
]
}		Open events from users who performed a Start Event within a specified period
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Deeplink Open (App)app_deeplink_open{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9162"
]
}		Deeplink Opens event from users who performed a Start Event within a specified period
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Deeplink Pageview (App) app_deeplink_pageview{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9164"
]
}		Deeplink Pageview event from users who performed a Start Event within a specified period
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Sign-up (App)app_sign_up{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.user.signup"
]
}		Sign-up events from users who performed a Start Event within a specified period
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Sign-in (App)app_sign_in{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.user.signin"
]
}		Sign-in events from users who performed a Start Event within a specified period
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Sign-out (App)app_sign_out{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.user.signout"
]
}		Sign-out events from users who performed a Start Event within a specified period
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Home Screen (App)app_home_screen{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.home.viewed"
]
}		Home Screen events from users who performed a Start Event within a specified period
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Product Catalog (App)app_product_catalog{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.productList.viewed"
]
}		Product Catalog events from users who performed a Start Event within a specified period
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Search Results (App)app_search_results{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.searchResults.viewed"
]
}		Search Results events from users who performed a Start Event within a specified period
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Product View (App)app_product_view{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.product.viewed"
]
}		Product View events from users who performed a Start Event within a specified period
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Add Payment Info (App)app_add_payment_info{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.addPaymentInfo"
]
}		Add Payment Info events from users who performed a Start Event within a specified period
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Add to Wishlist (App)app_add_to_wishilist{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.addToWishlist"
]
}		Add to Wishlist events from users who performed a Start Event within a specified period
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Add To Cart (App)app_add_to_cart{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.product.addedToCart"
]
}		Add To Cart events from users who performed a Start Event within a specified period
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Initiate Checkout (App)app_initiate_checkout{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.initiateCheckout"
]
}		Initiate Checkout events from users who performed a Start Event within a specified period
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Order Complete (App)app_order_complete{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.order.completed"
]
}		Order Complete events from users who performed a Start Event within a specified period
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Order Cancel (App)app_order_cancel{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.ecommerce.order.canceled"
]
}		Order Cancel events from users who performed a Start Event within a specified period
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Start Trial (App)app_start_trial{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.startTrial"
]
}		Start Trial events from users who performed a Start Event within a specified period
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Subscribe (App)app_subscribe{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.subscribe"
]
}		Subscribe events from users who performed a Start Event within a specified period
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Unsubscribe (App)app_unsubscribe{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.unsubscribe"
]
}		Unsubscribe events from users who performed a Start Event within a specified period
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Ad Impression (App)app_ad_impression{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.adImpression"
]
}		Ad Impression events from users who performed a Start Event within a specified period
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Ad Click (App)app_ad_click{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.adClick"
]
}		Ad Click events from users who performed a Start Event within a specified period
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Complete Tutorial (App)app_complete_tutorial{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.completeTutorial"
]
}		Complete Tutorial events from users who performed a Start Event within a specified period
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Achieve Level (App)app_achieve_level{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.achieveLevel"
]
}		Achieve Level events from users who performed a Start Event within a specified period
37
Unlock Achievement (App)app_unlock_achievement{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.unlockAchievement"
]
}
Unlock Achievement events from users who performed a Start Event within a specified period
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Rate (App)app_rate{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.rate"
]
}		Rate events from users who performed a Start Event within a specified period
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Share (App)app_share{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.share"
]
}		Share events from users who performed a Start Event within a specified period
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Schedule (App)app_schedule{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.schedule"
]
}		Schedule events from users who performed a Start Event within a specified period
41
Spend Credits (App)app_spend_credit{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$$airbridge.spendCredits"
]
}		Spend Credits events from users who performed a Start Event within a specified period
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Uninstall (App)app_uninstall{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9460"
]
}		Uninstall events from users who performed a Start Event within a specified period
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{custom_goal_category} (App)app_custom_{custom_goal_category}{
"type": "in",
"fieldName": "DATA__EVENTDATA__CATEGORY",
"values": [
"9360$${custom_goal_category}"
]
}
{custom_goal_category} events from users who performed a Start Event within a specified period
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