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WEBSITE SEO & OPTIMISATIONStatusNotesDate of completion
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BASICS
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Set up Google AnalyticsNeed to start
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Set up Google Search Console (GSC)Need to start
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Set up Google Tag ManagerNeed to start
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Set up Bing Webaster toolsNeed to start
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Website has or is using HTTPS & SSLNeed to start
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Create and submit sitemap and robot.txt filesNeed to start
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On-Page SEO & Content
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Optimise images for SEO (Alt text) Need to start
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Improve content readability Need to start
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Find and fix multiple H1 tagsNeed to start
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Find and fix duplicate or missing meta descriptions Need to start
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Find and fix duplicate or missing title tagsNeed to start
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Improve title tags, meta descriptions and page content with targeted keywordsNeed to start
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Setup schemaNeed to start
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Create user targeted content with targeted keywords (on-page)Need to start
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Create user targeted content with targeted keywords (blogs)Need to start
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Keyword Research
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Identify your competitorsNeed to start
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Find your target keywords (based on Niche and Audience)Need to start
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Find long-tail keyword variationsNeed to start
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Prioritise keywords based on search volume and cost per keywordNeed to start
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Technical SEO
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Ensure website is mobile-friendly (AMP)Need to start
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Check canonical tags & consolidate duplicate tags Need to start
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Identify and fix broken links Need to start
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Find and fix crawl issues/errorsNeed to start
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Check and submit your XML sitemap to Google Search Console (GSC)Need to start
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Check all pages are at a maximum 3-clicks from one anotherNeed to start
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Use "index","dofollow" and "nofollow" tags properlyNeed to start
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Make sure website has been indexed by Google & BingNeed to start
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Create backlinks to your website (both dofollow and nofollow)Need to start
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User Experience
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Check your website loading time Need to start
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Keep URLs shortNeed to start
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Check & optimise your 404 pages (permanent redirection) Need to start
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Make it easy to share your contentNeed to start
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Setup and claim your brand names on multiple social media networks Need to start
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Local SEO
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List your business on multiple local citation directoriesNeed to start
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Set up a Google My Business (GMB) profileNeed to start
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Document created by Unfound Group
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Download additional documents
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