Advertising Spending vs. Google vs. Underlying Economy
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Year
Total Ad Spending (m.)
Ad Spending in News, Mags., Radio, TV (m.)
GDP (b.)
Ads as % of GDP
Growth
Economic Growth
Google Revenue
Google Ad Rev.
Google % of Total
% Growth (Goog)
Inflation
2
1919$1,930$73378.32.5%-
3
1920$2,480$83088.42.8%28.50%12.9%
4
1921$1,930$94073.62.6%-22.18%-16.7%
5
1922$2,200$1,01773.43.0%13.99%-0.3%
6
1923$2,400$1,10185.42.8%9.09%16.3%
7
1924$2,480$1,188872.9%3.33%1.9%
8
1925$2,600$1,28190.62.9%4.84%4.1%
9
1926$2,700$1,355972.8%3.85%7.1%
10
1927$2,720$1,43295.52.8%0.74%-1.5%
11
1928$2,760$1,49397.42.8%1.47%2.0%
12
1929$2,850$1,560103.62.8%3.26%6.4%
13
1930$2,450$1,37891.22.7%-14.04%-12.0%
14
1931$2,100$1,22076.52.7%-14.29%-16.1%
15
1932$1,620$1,00058.72.8%-22.86%-23.3%
16
1933$1,325$83256.42.3%-18.21%-3.9%
17
1934$1,650$935662.5%24.53%17.0%
18
1935$1,720$1,06573.32.3%4.24%11.1%
19
1936$1,930$1,19183.82.3%12.21%14.3%
20
1937$2,100$1,30591.92.3%8.81%9.7%
21
1938$1,930$1,18286.12.2%-8.10%-6.3%
22
1939$2,010$1,23292.22.2%4.15%7.1%
23
1940$2,110$1,311101.42.1%4.98%10.0%
24
1941$2,250$1,400126.71.8%6.64%25.0%
25
1942$2,160$1,352161.91.3%-4.00%27.8%
26
1943$2,490$1,639198.61.3%15.28%22.7%
27
1944$2,700$1,790219.81.2%8.43%10.7%
28
1945$2,840$1,923223.11.3%5.19%1.5%
29
1946$3,340$2,262222.31.5%17.61%-0.4%
30
1947$4,260$2,723244.21.7%27.54%9.9%
31
1948$4,870$3,091269.21.8%14.32%10.2%
32
1949$5,210$3,301267.31.9%6.98%-0.7%
33
1950$5,700$3,633293.81.9%9.40%9.9%
34
1951$6,420$4,080339.31.9%12.63%15.5%
35
1952$7,140$4,552358.32.0%11.21%5.6%
36
1953$7,740$4,942379.42.0%8.40%5.9%
37
1954$8,150$5,161380.42.1%5.30%0.3%
38
1955$9,150$5,866414.82.2%12.27%9.0%
39
1956$9,910$6,342437.52.3%8.31%5.5%
40
1957$10,270$6,588461.12.2%3.63%5.4%
41
1958$10,310$6,509467.22.2%0.39%1.3%
42
1959$11,270$7,183506.62.2%9.31%8.4%
43
1960$11,960$7,585526.42.3%6.12%3.9%
44
1961$11,860$7,510544.72.2%-0.84%3.5%
45
1962$12,430$7,896585.62.1%4.81%7.5%
46
1963$13,100$8,284617.72.1%5.39%5.5%
47
1964$14,150$9,018663.62.1%8.02%7.4%
48
1965$15,250$9,761719.12.1%7.77%8.4%
49
1966$16,630$10,734787.82.1%9.05%9.6%
50
1967$16,870$10,887832.62.0%1.44%5.7%
51
1968$18,090$11,7189102.0%7.23%9.3%
52
1969$19,420$12,723984.62.0%7.35%8.2%
53
1970$19,550$12,7021038.51.9%0.67%5.5%
54
1971$20,700$13,2931127.11.8%5.88%8.5%
55
1972$23,210$14,9211238.31.9%12.13%9.9%
56
1973$24,980$16,0421382.71.8%7.63%11.7%
57
1974$26,620$17,00915001.8%6.57%8.5%
58
1975$27,900$17,9351638.31.7%4.81%9.2%
59
1976$33,300$21,5791825.31.8%19.35%11.4%
60
1977$37,440$24,4702030.91.8%12.43%11.3%
61
1978$43,330$28,3222294.71.9%15.73%13.0%
62
1979$48,780$31,9542563.31.9%12.58%11.7%
63
1980$53,570$34,9372789.51.9%9.82%8.8%
64
1981$60,460$39,1673128.41.9%12.86%12.1%
65
1982$66,670$42,81132552.0%10.27%4.0%
66
1983$76,000$49,0573536.72.1%13.99%8.7%
67
1984$88,010$56,7653933.22.2%15.80%11.2%
68
1985$94,900$60,6634220.32.2%7.83%7.3%
69
1986$102,370$65,0294462.82.3%7.87%5.7%
70
1987$110,270$69,1414739.52.3%7.72%6.2%
71
1988$118,750$74,0045103.82.3%7.69%7.7%
72
1989$124,770$77,8415484.42.3%5.07%7.5%
73
1990$129,968$79,9325803.12.2%4.17%5.8%
74
1991$128,352$76,9975995.92.1%-1.24%3.3%
75
1992$133,750$80,5606337.72.1%4.21%5.7%
76
1993$140,956$84,5706657.42.1%5.39%5.0%
77
1994$153,024$92,5017072.22.2%8.56%6.2%
78
1995$162,930$97,6227397.72.2%6.47%4.6%
79
1996$175,230$105,9737816.92.2%7.55%5.7%
80
1997$187,529$113,2218304.32.3%7.02%6.2%
81
1998$206,697$123,62887472.4%10.22%5.3%
82
1999$222,308$132,1519268.42.4%7.55%6.0%
83
2000$247,472$145,88798172.5%11.32%5.9%$19,108,0003.38 %
84
2001$231,287$132,296101282.3%-6.54%3.2%$86,426,000$70,000,0000.03%2.83 %
85
2002$236,875$136,244104702.3%2.42%3.4%$439,508,000$410,915,0000.17%487.02%1.59 %
86
2003$245,477$140,128109612.2%3.63%4.7%$1,465,934,000$1,420,663,0000.58%245.73%2.27 %
87
2004$263,766$150,305117132.3%7.45%6.9%$3,189,233,000$3,143,288,0001.19%121.26%2.68 %
88
2005$271,074$151,939124562.2%2.77%6.3%$6,100,000,000$6,070,000,0002.24%93.11%3.39 %
89
2006$281,653$155,466131782.1%3.90%5.8%$10,600,000,000$10,490,000,0003.72%72.82%3.24 %
90
2007$279,612$150,023138072.0%-0.72%4.8%$16,600,000,000$16,410,000,0005.87%56.43%2.85 %
91
2008$279,246137522.0%-0.13%-0.4%$21,800,000,000$21,130,000,0007.57%28.76%3.85 %
92
2009$265,491134722.1%-4.93%-2.0%$23,700,000,000$22,890,000,0008.62%8.33%-0.34 %
93
2010$276,719139821.9%4.23%3.8%$29,300,000,000$28,240,000,00010.21%23.37%1.64 %
94
2011$284,667144981.9%2.87%3.7%$37,900,000,000$36,530,000,00012.83%29.36%3.16 %
95
2012$297,398150951.9%4.47%4.1%$50,200,000,000$43,690,000,00014.69%19.60%2.07 %
96
2013$55,500,000,000$51,070,000,00016.89%1.47 %
97
2014Note: Source Changes Here3$65,700,000,000$59,620,000,00016.74%1.62 %
98
2015$183,060$74,540,000,000$67,390,000,00013.03%0.12 %
99
2016$194,850$89,500,000,000$79,380,000,00017.79%1.26 %
100
2017$206,770$109,700,000,000$95,380,000,00020.16%2.13 %
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Total Spend since 1919
 
 
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