Google's Three Settlement Proposals - Rival Link CTR Comparison
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Commitments 3 (Google's final proposal to DG-COMP: Pending approval 2/2014)
Trial 1Trial 2Trial 3Total
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Organic238150212600
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Rival links95721
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Inside OneBox196127136459
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Inside Map422246110
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Other2982360
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Absolute Total5143124241,250
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Meaningful Total (Absolute Total - Other)4853044011,190
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Organic engagement (Organic / Meaningful Total)49.07%49.34%52.87%50.42%
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OneBox performance (OneBox+Map / Meaningful Total)49.07%49.01%45.39%47.82%
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Rival performance (Rival links / Meaningful Total)1.86%1.64%1.75%1.76%
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Live results link
https://usabilityhub.com/tests/ebfe22bd024c/results/4f1d5310c2b2
https://usabilityhub.com/tests/ebfe22bd024c/results/4f1d5310c2b2
https://usabilityhub.com/tests/617f8e656a37/results/21a72a74f8d9
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Commitments 2 (Google's revised proposal to DG-COMP: Rejected 12/2013)
Trial 1Trial 2Trial 3Total
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Organic223152232607
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Rival links0303
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Inside OneBox224136125485
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Inside Map411953113
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Other2541544
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Absolute Total5133144251,252
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Meaningful Total (Absolute Total - Other)4883104101,208
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Organic engagement (Organic / Meaningful Total)45.70%49.03%56.59%50.25%
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OneBox performance (OneBox+Map / Meaningful Total)54.30%50.00%43.41%49.50%
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Rival performance (Rival links / Meaningful Total)0.00%0.97%0.00%0.25%
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Live results link
https://usabilityhub.com/tests/ebfe22bd024c/results/4f1d5310c2b2
https://usabilityhub.com/tests/ebfe22bd024c/results/4f1d5310c2b2
https://usabilityhub.com/tests/28fdaf5e216b/results/86965a2e9a7f
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Commitments 1 (Google's proposal to DG-COMP: Rejected 8/2013)Trial 1Trial 2Trial 3Total
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Organic261152218631
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Rival links2327
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Inside OneBox188132130450
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Inside Map431749109
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Other2092655
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Absolute Total5143134251,252
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Meaningful Total (Absolute Total - Other)4943043991,197
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Organic engagement (Organic / Meaningful Total)52.83%50.00%54.64%52.72%
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OneBox performance (OneBox+Map / Meaningful Total)46.76%49.01%44.86%46.70%
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Rival performance (Rival links / Meaningful Total)0.40%0.99%0.50%0.58%
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Live results link
https://usabilityhub.com/tests/5b9b522c8e90/results/41adfae22ded
https://usabilityhub.com/tests/436859421ad7/results/2adcae9b1fba
https://usabilityhub.com/tests/c180b263c8a7/results/579dc8c63bce
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Total respondents3754
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