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may include things you like or dislike about their app/website presence, social media, marketing approach, design, content, layout, usability, use of language, user experience design, branding, and anything else which may be useful for you to compare)
marketing strategies, target users, website presence, social media, and tactics.
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Competitor Name
URL of website or App Store Location
Purpose of App / Website
Year Founded
Target Audience(s)
Features and CommentsCompany/Brand Insights
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ATeam member nameApp/websiteThe purpose of a high-end hotel website is to attract high-end travellers and couples through visually appealing content, wide variety of services, and personalized experiences to drive bookings and revenue. "Check Availability" bottom bar is presented in every page of the websiteExcellence Punta Cana is a resort under the Excellence Collection.
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Hoi Tung Crystal
Excellence Punta Cana (Direct)
https://www.excellenceresorts.com/punta-cana/excellence-punta-cana/rooms/category/suites/
2000high-end travellersWeddings page that include details of wedding servicesTheir aim is for guests to enjoy extraordinary moments and to show them the time of their life
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couplesOnline Check-in is available The Excellence Collection is a family-owned and -operated hotels and resorts group.
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adults onlyGallery page showcasing a wide range of photos of the hotel
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BTeam member nameApp/websiteThe website aims to attract potential guests by highlighting the accommodations, dining options, and wedding services. It also provicde booking details and special offers.Accommodations with large-sized, high-quality photosCap Maison is part of the Relais & Châteaux group which owns 580 hotels and restaurants around the world.
https://www.relaischateaux.com/us/
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Madoka NogakiCap Maisonhttps://capmaison.com/2008high-end travellersCelebrations with a variety of package optionsRelais & Châteaux group's vision is making a better world through cuisine and hospitality.
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couplesBook Now' and 'Cotact Us' buttons can be found from anywhereCap maison stands out as a unique Spanish and Mediterranean-inspired getaway, offering a unique experience.
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Restaurants with a variety of dining experience options
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CTeam member nameApp/websiteSanctuary Cap Cana dons a bright and luxurious layout. Their landing page welcomes the user with a wide and warming banner that provides a sense of warmth and welcoming. Directly below is a quick description of their paradise. Immediately afterwards though, the user is greeted with a "President's Day sale." Sanctuary Cap Cana aims to allure users with photos representative of their resort's image, as well as their extensive library of luxurious activities.Warm, welcoming, and consistent theme of high-quality photosSanctuary Cap Cana is luxurious and culturally connected
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Jonathan SantiaguelSanctuary Cap Canahttps://sanctuarycapcana.com/2007adults onlyVery easily recognizable amenity icons on suites pageIs a part of All Inclusive Playa Hotels and Resorts
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high-end travellersnon disruptive book now drop down snack barIncludes a plethora of activities, a spa, and celebrations
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newly wedsaccessible support options atop the booking process pages
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DTeam member nameApp/websiteThe website showcases detailed information about the resort's luxury accommodations, availability, various high-quality images/videos, and much more.Has an accessibility widget on homepage (through UserWay)Passionate about eco-tourism and sustainable development
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Angela (Yae-Won) LeeWymara Resort + Villashttps://www.wymara.com/2009honeymoonersactive on social media and promotes well in those platformslocated in Providenciales, Turks and Caicos Islands, which is renowned for its stunning beaches, crystal-clear waters, and vibrant marine life
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couplesKeeps true to corporate colours (white and blue)Founded by a Canadian owner
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friends/family
pioneer in fostering cultural exchange, community engagement, and responsible tourism practices
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travellers looking for a high-end vacation experience in the Turks and Caicos Islands.
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ETeam member nameApp/websiteInform and attract potential customers about the various features of the establishment, as well as the many activities in the area that they may partake in.Elegant but subtle animationsMember of Relais & Chateaux — a collection of around 500 luxury hotels and restaurants across the world
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Nathan YeeWick Innhttps://www.wickinn.com/1996couples/newlywedsAccommodation packages based on defined experiencesPride in the location and establishment's history
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familyBooking component is immediately evident on the heroInsight #3
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high incomePages share a consistent style and feel[add as many rows as needed]
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Underdeveloped Kids page
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Expansive store page but the style is not consistent with the main page
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Clean interactive map interface
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