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CRO Testing Prioritization Framework
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What Is a CRO Testing Prioritization Framework?

This document is a structured approach used by marketers and UX professionals to identify, prioritize, and test different elements of a website to improve conversion rates effectively. This framework helps teams systematically decide which tests to run first based on potential impact, resource requirements, and strategic importance.

How to Use This Template:

1. Brainstorm hypothesis: Navigate to the next tab, delete the examples, and write your own list of hypothesis to test.

2. Calculate hypothesis score: Grade your theories by answering each question. The assessment takes into account the expected impact, confidence in the hypothesis, and ease of implementation among other considerations.

3. Launch your test: Start by implementing those hypothesis with a higher score, as they will likely have a higher impact on your business growth.

Additional Resources:

- Download our 'Step by Step CRO Audit Template' to identify opportunities for improvement
- Read our article 'CRO Testing: How to Drive Growth Through Experimentation' for more resources
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