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Student ID:
Target profile
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Product:
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Segment:
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Key Product attribute:
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(Target photo)
Key product value to target:
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Demographic profile:
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1Gender
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2Occupation
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3Social economic status (SES)
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4Location
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5Marital status
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6Any dependent (childs, parents)
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7Educational levels
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8Health status
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9Interest
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10Persanal goal (feminine vesus masuline)
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11Preferred hobby/activities
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12Favorite topic for discussion
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What is his/her goal? And how can product/product category support his/her goals?
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What is/are problem he/she is facing to meet the goals?
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What is he/she looking for (product/attribute of product/benefit or value) in the product/ product category? (Note: you may describe his/her problem or situation)
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(Note: you may describe his/her problem or situation)
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What is his/her pain from the existing product/solution?
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