Product Launch Checklist

	B	C	D	E	F	G	H	I
1		Phase	Responsible	Accountable	Consulted	Informed	ETA	Notes/Links

2	Competitive Analysis	Pre-launch	Product Manager	CEO	Marketing	Marketing, Sales, Exec
3	Working Demo with script (key USPs)	Pre-launch	Product Manager	Product Manager	Marketing (Content)	Marketing, Sales, Exec
4	Pricing	Pre-launch	Product Manager	Chief Product Officer	Marketing	Marketing, Sales, Exec
5	Purchase process aka go to market strategy	Pre-launch	Marketing	Chief Product Officer	Product Manager	Marketing, Sales, Exec
6	Release timing: - Demo - Closed Alpha - Open Beta - General Availability	Release	Product Manager	Product Manager		Marketing, Sales, Exec
7	Sales & marketing materials (see tab 2)	Pre-launch	Marketing (Content)	Marketing	Product Manager	Marketing, Sales, Exec
8	Case studies based from alpha customers	Open Beta	Marketing (Content)	Marketing	Product Manager	Marketing, Sales, Exec
9	Smoke testing script	Pre-launch	Tester	Product Manager	Engineering	Marketing, Sales, Exec
10	Regression testing script	Pre-launch	Tester	Product Manager	Engineering	Marketing, Sales, Exec
11	Security/Penetration Testing complete and any issues identified fixed	Pre-launch	Product Manager	Engineering		Marketing, Sales, Exec
12	Load/Performance Testing complete and performance optimised	Pre-launch	Product Manager	Engineering		Marketing, Sales, Exec
13	Hotfix process in place and tested	Pre-launch	Product Manager	Engineering		Marketing, Sales, Exec
14	Google, Raygun etc quotas in place and reviewed	Pre-launch	Product Manager	Engineering		Marketing, Sales, Exec
15	Backup & recovery process in place and tested	Pre-launch	Product Manager	Engineering		Marketing, Sales, Exec
16	Monitoring and metrics collection in place and checked - Google Analytics (customer metrics) - Raygun & Raygun Pulse (error reporting)	Pre-launch	Product Manager	Engineering		Marketing, Sales, Exec
17	Logs are available and the support team has been given access	Pre-launch	Product Manager	Product Manager	Engineering	Marketing, Sales, Exec
18	Internationalisation: If relevant, is all code tagged for translation, translated, and documentation available	Pre-launch	Product Manager	Product Manager	Engineering	Marketing, Sales, Exec
19	Product Manager + Tech Lead contact details and escalation path for launch	Pre-launch	Product Manager	Product Manager	Engineering	Marketing, Sales, Exec
20	SOPs for Support & Ops: What happens when things go up in flames, who has the ball, what levers can you action, who needs to wake up in the middle of the night	Pre-launch	Product Manager	Product Manager	Support, Infrastructure, Operations	Sales, Exec
21	A single and easy place for users to report bugs, feedback or concerns	Pre-launch	Product Manager	Product Manager	Support	Marketing, Sales, Exec
22	Support has been taken through the product and all its features	Pre-launch	Product Manager	Product Manager	Support	Marketing, Sales, Exec
23	Sales & Marketing have been taken through the product and all its features	Pre-launch	Product Manager	Product Manager	Sales & Marketing	Marketing, Sales, Exec
24	The Implementation team who assists in the product setup knows how to setup the product and enable / disable any product modules or features	Pre-launch	Product Manager	Implementation		Marketing, Sales, Exec
25	Internal Wiki updated	Pre-launch	Product Manager	Marketing (content)	Marketing (content)	Marketing, Sales, Exec
26	Demo account for Sales Managers	Pre-launch	Product Manager	Chief Product Officer	Sales, Marketing (content)	Marketing, Sales, Exec
27	Contingency checklist (issue + likelihood + response)	Pre-launch	Product Manager	Product Manager	Engineering	Marketing, Sales, Exec
28	Legal Paperwork: - Terms and conditions - Privacy Policy - Does the customer have to sign something? Just the invoice/PO?	Pre-launch	Chief Financial Officer	Product Manager	Exec	Marketing, Sales, Implementation, Exec
29	Consider IP and licensing (shipping open source software?), patents	Pre-launch	Exec	Product Manager	Exec	Exec, Chief Financial Officer
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