By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.

Behind this website, there are actual people who make sure you and your eyes are taken care of.
From our own optical experts that craft the lenses; to our dedicated customer service that ensures you are always covered; to our trend-conscious buyers who select the frames; to our shipping department that makes sure you get your glasses on time.

ACTUAL EXPERTS.
ACTUAL HUMANS.

WE BELIEVE SELF EXPRESSION
BEGINS WITH YOUR FACE

I can't really decipher what the BVP is. I guess it would be affordable eyewear that is stylish, but that's not very unique and is my own interpretation of what I see on the site

To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

We like to keep it simple: fair price, great service.

We seamlessly connect your eyewear, your insurance coverage and your doctor's expertise. You'll even have the option for a complimentary frame adjustment or contact lens consultation. It's the ease you expect online, plus the human touch you don't.

Glasses.com is made up of people who love what they do and are passionate about style. Our mission is to change the way the world sees glasses. After all, glasses aren't just a means to an end, they're part of your identity. We work hard to help you find frames that fit your life.

No two eyes are alike, and we know that selecting the perfect pair of glasses is a delicate balance of fit, style, and function. We’re here every step of the way to make sure you get exactly what you want.

Product Selection (if applicable)

They have decently good selection for selling one brand, but can't give a 10 because comparatively the other sites objectively have greater selection.

527 men's frames, wide selection

280 Men's frames. I'd rate this average since it's more than Warby for sure but half of Eyeconic and GlassesUSA for example

446 men's glasses, pretty nice

As far as on the site: basically non-existent other than a "favorites" page that only shows one picture of each without comparative details. However, the "home try-on" option is amazing, trailblazing, and very easy.

They don't really promote it this way but with free shipping and returns you can try on and compare a bunch. Otherwise, on the actual site, it's not much there a direct tool

They don't really promote it this way but with free shipping and returns you can try on and compare a bunch. Otherwise, on the actual site, it's not much there a direct tool

other than a "favorites" page where you can compare your favrorites and the results of any search... no tool for precise and direct comparison though

not really... favorites, etc.

Educational Content/How to Guides

It's a little difficult to locate in the help setion but it's there and very useful, well laid out.

Lots of good stuff all over the site. Measurements to see and learn about. A questionaire about how you will use your glasses and what the different types of glasses mean.

Tons of great content on a "How To Shop For Glasses" page: http://www.eyeconic.com/how-to-buy-glasses-online.html (though it could be a little easier to find, but it's a great educational tool nonetheless)

Amazing selection of high quality how to videos

pretty decent content about how to buy glasses online, but no video and mostly text.

Laid out in pretty easy to read way. And you can opt out of their third party sharing. Which they shouldn't do anyway, but glad you can opt-out from the privacy policy page. I'm dinging them for sharing my info with third party marketers.

Easy to find and read. No direct opt-out of sharing but you can contact them and they will comply. They don't seem to directly share your info with third party marketers... it's a little hard to tell.

Actual HIPAA provacy policy, very strong, reassuring, but not much on if they share my info for marketing purposes. It doesn't appear so but it's not clear, thus I'm giving them a 7/10

A little hard to find but very clear and easy to read in nice natural language and most importantly makes clear they don't share with third parties..

They confuse me by saying they don't share with third party adverts but they themselves will serve up ads? It's way too confusing. All I want to hear is we don't use your info for adverts at all. Period. And on mobile it becomes clear they use cookies and sell your data to Rocket Fuel... that is not cool

Good copy for each frame describing it in terms of style, fit, and personality.

Description doesn't have the personality and detailed character traits of say Warby. The copy just isnt something they have invested in. Seems bland. But the details about sizing and materials is there and laid out nicely.

Pretty nice description of their glasses. Short of the bar set by Warby in this category (because Warby invested a ton into their brand and their selection is more manageable), but still pretty nice.

- product page on website is best I’ve seen. most amount of info and assets and its all pretty good and laid out nicely for this much info. it has video, models, angles of glasses, product description with all the info. ..- - - - definitely best product page. the right side which has the price and add to cart button follows you down the page. nice.
- realizing not every product page has the video. so not completely consistent but still really great overall.

The product page for their own brand is much better than the other brands. Those have wonderful descriptions and pictures with models. The other brands get a lesser treatment and that bothers me a lot. Can easily tell they invested time and money into this specific line because of the assets present on the site like accompanying graphics and photos… and it bothers me that there is a small/medium/large sizing tool within the product pages for this brand but nowhere else on the site. Points docked for bias and inconsistency.

Large, high-resolution, but no virtual try on

Pictures, models, Virtual try on tool is more like a upload a photo and well put glasses on you tool. But it works well. You can use your camera on your computer or upload from FB… its a good tool.

Good pictures but not many. No models but .. Awesome and easy virtual try-on tool. Loved it! The best I've seen.

- virtual try on tool. But makes you create an account to use your own face. No like. You can use other models faces if you don’t want to create an account.
- have to download an app to actually use the try on. stupid. so can’t do it on the computer alone. And the app has a one star rating. pathetic. i don’t want to download this at all. already frustrated. -- - taking long time for app to download. finally did. and it is already bad. the first question bugs me. and i went through the steps. it looked very cool but when i tried to save the settings the app failed. so this was a huge bust an waste of time. -- - shopping with another model’s face now because it was too much of a pain and didn’t work to get my actual face up there. which sucks. big let down. and i don’t like the look of this because its just too difficult to tell.. the images are not clear enough and this model doesn’t look enough like me anyway. so virtual try on was a big fat bust. and now resorting to old fashioned search.

Mostly nice, but seems only their own brand gets the model treatment. Maybe a few other brands (if they're expensive) but overall inconsistent. No video. No reviews. No virtual try-on.

Yep, and some aren't great, so it's nice they are honest about it. They are up front on the product page.

The have them but they are placed in a tab you could easily miss and that makes me feel like they don't think this is very important or maybe they don't want you to necessarily find this, like they are hedging... like yeah we have them for you but don't worry you don't really need to see them. They aren't as up front as others I've seen, like Eyeconic

Standard search, but seems to have a small preloaded letter glitch and seems you can search for names of frames but not types of frames like "rimless"

Easy, quick, and can search for keyword or model, type, or color or whatever

Crazy quick and useful

Fantastic search, quick and easy and loads as I type

doesnt populate with pictures, only text.

Webby Award, Appy Award, Cannes Lion Award - all for their virtual try-on tool. I can only go by my own experience that it was awful.

Very easy to get a hold of. A little bit of that millenial attitude on the phone, but helpful and easy to contact in lots of ways and native english speakers! For that alone I'll give them 10. And a human always picks up right away. So much better. No pre-screen questions or wait times.

too many pre-screen questions, wait time sucks, music sucks. WAY too hard to get a human on the line.

Average, nothing remarkable, hours aren't that convenient as they stop at 5 for phone calls.

quick on the email reply, and the phone line took a while to get through, but they do have decent hours of operation for the lines.

nice that it's 24 hours most of the week. also a 24-48 hour email turnaround guarantee. nice.

International/Multiple Languages/Currencies

Not that I can find.

VERY. Probably the best.

So cheap. Hard to even believe. - unbelievably cheap. although i don’t like the free lenses and want to upgrade for the price. other places give you more for free in the way of lenses but overall this is still the cheapest out there so its not a big deal.

On the more expensive side to be honest. But they do have a range that on the cheaper end competes with almost any other price for quality frames out there.

- most expensive frames out of the sites I’ve looked at (warby, coastal).

- price point seems to be middle. more than Warby but less then glasses.com

one-year, no-scratch guarantee for our lenses; we’ll replace your scratched lenses for free within the first 12 months.

1 year manufacurer's warranty, which doesnt explain what's covered. So this is good but also not clear

1 year which is standard, but it covers the frame, the lenses, contact lenses, and lens enhancements... so its nice and wide.

Took WAY too long to find.
All frames have a 1-year warranty against manufacturing defects.
Damaged Spectacles Replacement
If your glasses or sunglasses are damaged within the first year, we will offer you 50% off the same frames as a replacement. If we do not carry the same frame, we will discount your order for the new frames by 50% of what you paid for the original frames.

1 year standard. but doesnt say what is or isnt covered.

Not really applicable but they certainly don't do it

They have a 110% price match guarantee.

Yes, though this policy is a little hard to find on their website. So they don't seem to promote it the way I'd like to see.

If they do I cannot find it

can't find if they do

They offer FREE ground shipping along with 2nd Day and Next Day

7-10 business days. But it came quicker.

On May 18 I ordered and got this message: Your glasses have been sent to production! Your prescription should take approximately 3 business days to produce. Once complete, your glasses will be sent to quality assurance which will take 24-48 hours before it is ready to ship. Once shipped, we will provide you with your tracking information. Then on May 22, I got another email alerting me that the glasses were on their way to quality assurance... all in all this is a cumbersome and annoying way to do things, especially compared to Warby where it was ordered and then showed up in 4 business days.

The following shipping estimates include 5-7 business days to validate your current prescription, manufacture your lenses (single vision prescriptions without lens enhancements), and prepare your item for shipping.
With FREE Ground Shipping, it will take 15-18* business days until your new specs are in your hands… or on your face.
With 2nd Day Shipping, it will take 10-14* business days.
With Next Day Shipping, it will take 7-9* business days. With FREE shipping it actually didn't take that long, so I can't complain about it too much, but it does take longer than others. While that might be because of the care they take in making it right, I didn't notice the benefit compared to the others for the cost of waiting longer.

Ordered on the 14th and shipped on the 16th. Arrived on the 22nd. That works for me. Basically a week. •5-7 business days (FREE)

•2-3 business days ($9.99)

•1-2 business days ($14.99)

Free standard shipping is 6-7 days after the Rx is verified, produced, and assembled... Paid Parcel Shipping - 4-6 Business Days, and Priority Shipping - 3-5 Business Days... I've seen much better

Smooth and easy.

Clean, easy, clear what's going on... - they offer optical enhancement options like anti-reflective coating and blue light protection… these are not free (I don’t know anywhere that gives them for free honestly) but the option to add add them is really good. and its all happening on the right page at the right step in the process.
- small knock for not letting me manually put in my PD measurement but I really don’t care that much.
- super easy to upload my Rx
- a knock for auto checking the subscribe button… i don’t want your emails.
- kind of wish the “continue” button followed me down the page of each checkout stage…

- after checkout the “take our survey” window pops up way too soon… covering the info for adding in my Rx… that is frustrating and annoying.
- I am trying the texting method of my Rx and I am not sure how trustworthy this feels…

A little more annoying than needs to be. Forces you into the checkout process.

Good, but takes me to a my cart automatically. I'm more a fan of not forcing me off the page i'm on.

weirdly forces you to put in Rx before it adds to the cart. Highly annoying.

- when you add to bag it nicely shows it in your bag and asks if you want to checkout… it doesn’t force you to another page. very nice.

Forces me into checkout when I add to cart

Forces me into checkout when I add to cart

Super easy and all steps are laid out in front of you

Once in the cart, yes. But adding Rx before is a bit strange and awkward. They auto check the subscribe box. I hate that.

- checkout process is seamless and they show you what step you are at in the process as you go.

- slightly confusing checkout because of the “edit lenses” button but thats not where you add your Rx. You click secure checkout and enter your shipping and the next step is where you put your Rx in…
- sort of a weird checkout process with the Rx… doing it after checkout is strange to me…

- Checking out seems to take a long time and I am getting annoyed.
- No auto-fill for some of the shipping details
- Auto checks the box to sign up for emails of all kinds, which I hate! And the box for accepting terms and conditions is not quite obvious that it needs to be checked. Again annoying. --- - Also did that thing where the glasses are $35 and you get excited and then the lenses are another $90… so it felt sneaky because now youre already in the check out.

No, but they take a lot of insurance providers

If you sign up for the newsletter you get 10% off. Eyeconic claims to be the only site where you can buy eyewear or contact lenses with your VSP® insurance-in-network, but that's not true. So I have to dock them for the false advert.

Yep! Gave me a coupon/discount for purchasing

yes, example is 50% off lenses during memorial day weekend.

Live, Chat, Call, Email, Native English Speakers

I tried phone. Hated the experience. Never got to a human. Live chat on the site wants my email before I can talk to anyone. Very frustrating.

Called at the end of the day and no one picked up. But otherwise not an unreasonable number of pre screen questions and the wait music was fine, not offensive but still, I don't want to wait when Warby has a human pick up after 2 rings.

quick on the email reply, and the phone line took a while to get through, but they do have decent hours of operation for the lines.

nice that it's 24 hours most of the week. also a 24-48 hour email turnaround guarantee. nice.

Really seamless and well thought out.

Solid experience but all the same issues as website.

Amazing. They really put a lot into this expeirence and the virtual try on tool works there too. Really awesome

Pretty great except for the virtual try on was a total fail

Just a ported over site.. not specifically made for mobile. Same flaws.

Website Ease of Use / User Experience Rating

Extremely easy to use, smooth, intuitive.

Might be the best. - easy to navigate.
- This site is awesome.
- The selection is great, the layout is very friendly, the virtual try on worked like a charm. The design of the whole site is so nice.

Because of the fail of the virtual try on, and they way in which it failed late in the process after a lot of effort I am giving this a low score

The MyFit tool is useless unless you know a lot about your glasses already. - Coastal feels like the place to go if you know a lot about what you are looking for. Not for first time eyeglass shoppers. Search by exact size tool is sort of odd in how limiting it is and exact it is… most people don’t know the exact measurement of the glasses they need and more to the point many people can wear a range of sizes… - Makes you enter your Rx yourself instead of uploading a picture of the Rx. This makes it easier for you to mess up because most people can get confused and make errors when it’s something they aren’t experts in or do on a regular basis. For example I almost entered the wrong info and had to go back and check a few times. Very annoying. Frustrating. I don’t even know what the “ADD” box is for and makes me feel like I am screwing this up. I do like however that is has the PD measurement which is something all patients should get measured and use.
- How Do You Want To Use Your Glasses page is a cool idea but the way its designed is bad because it’s not intuitive that there are more than 2 options… i luckily scrolled down on accident to see the other 2 options.

Great design carried over from web site.

Design element of the site leaves a lot to be desired for anyone who with an appreciation of design/branding...

Might be the best. - easy to navigate.
- This site is awesome.
- The selection is great, the layout is very friendly, the virtual try on worked like a charm. The design of the whole site is so nice. -- Maybe a little light on product info...

Very well thought out, maybe the best, so much useful information, laid out in such a nice manner

I don’t love this site. It wants to be Warby with cool design but falls short. Also hard to figure out what frames will be good for me. - A slight design error with text bleeding over into the wrong banner… just makes me feel like lack of attention to detail there could be a symptom of a larger problem in the company… decreases trust in quality… - the site bothers me. the design is too minimal and whats under the hood so to speak is lackluster at best…

Customer Service After Purchase

Incredibly responsive.

Talked about this before. Not even going to attempt it. Bad.

Slightly above average experience. A little too much of a wait. Did get a native english speaker though.

nice that it's 24 hours most of the week. also a 24-48 hour email turnaround guarantee. nice.

Product Packaging Experience

Nice packaging, thank you card, info about their charity program you are supporting with purchase... but the lenses of my brand new never worn glasses were covered in dust. Easy to get off and no problem after, but not a great thing to see right away.

Underwhelming at best, and they got my Rx wrong. I may have put it in wrong but that would also be their fault since they force people to write it in themselves instead of submitting a photo of the Rx from the doctor for example.

- Packaging was good not great. Box it shipped in was a little junky looking. Inside was good, not great. Some nice touches asking me to share my new look on social media. I don’t know what their tagline “Human-Savvy By Nature” means.
- But the glasses are clean, and the case is nice.

- Packaging is fantastic. Easy pull-tab to open.
- Glasses are protected by extra packaging elements, like a protective sheet wrapped around the frames. They look perfect and fit the best out of all the others.

like no effort compared to the other sites. nothing delightful or surprising or with character about the packaging. But the glasses were safe so thats good.

Amazingly quick.

Most if not all other sites let me print a return label in a few steps. Like other parts of the process with this company/website, this is a frustrating series of prompts and questions and then I have to wait to hear back about the return label... just not a great experience compared to the ease of the other sites. Had to call and getting sent around to different departments. Really frustrating to say the least.

Very easy to do online. No problems. Print out return label at home!

They make you contact and talk with them first. It should be self serve.

- have to call for return label. should be self service on the website like eyeconic.com

Frustrating, too many steps. They make it harder than it has to be