Fabulous Blog-Editorial-Template
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How to Use This Blog Editorial Calendar Template
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This template is designed to keep you on track as you develop awesome content that your prospects, customers and fans will love. One of the greatest blogging challenges is not writing, but brainstorming topics, targeting to the right readers, and optimizing posts with the right keywords. Use this calendar to stay organized, track keyword and CTA use and make sure your content is developed on time and on target. This cover sheet will break down each part of the calendar and give you tips to maximize productivity. The template itself is in the second sheet!Next Steps: Learn how to garner more traffic & leads through your blogging with Fabulous Marketing!
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Topic/Title
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As ideas for blog posts pop into your mind, jot them down here. You can come back later and expand it into a full title.
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Is this template helpful? Be sure to share!
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Content/Details
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Here, jot down some notes about the body content. This is especially helpful if you have multiple bloggers in your company. Be sure that each post's content is connected to the title and that you're producing unique and valuable information in each post.
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Keywords
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Your company has a mission, right? And that mission includes providing exprtise in certain areas that can be explained in a few keyword or keyphrases that people use to search. Well, turns out blogging plays a HUGE role in improving your company's search rank. Integrate the keywords your company is trying to rank for into these posts. Think about what expertise you have and let the keywords fall into place around that expertise.
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Target Persona
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You know who you want to sell to, but you also need to be sure you're publishing content targeted to them. A mistake many businesses make when blogging is to put out content for the sake of putting out content. Make sure each post is something that your ideal persona will want to read and will help them to see your expertise.
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Call-to-Action (CTA)
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Every blog post should include an offer to pull your visitors further through the funnel. If you have a great offer (whether it's a guide, checklist, brochure, etc), this is another strong spot to start brainstorming your next blog post. Try considering how you can use your blog to promote your amazing offers and build out your post from there.
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Author
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If you have several bloggers, use this space to assign posts to them or have them select what days they'll be able to blog. This will help your team be more organized and blog efficiently. If you work with a ghostwriter or a HubSpot partner to develop content, you should indicate who the post will be attributed to, but it's important to make note of who will be writing the actual post.
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Due Date & Publish Date
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Accountability is key! Make sure due dates are understood, whether its for your own reference or your team's. Hold your bloggers responsible for their posts and use this calendar to stay on top of them.
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How to Use this Template
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