|Click to Book a Free Discovery Session|
|30 Point Content Checklist|
Our 30-Point Content Checklist is designed to be completed in less than 5 minutes, and highlights the key factors when producing quality content as prescribed by Google's content guidelines.
|To make your own, go to:|
File > Make A Copy...
Is your content easily searchable? You need to provide concise information across the entirety of your content so it's searchable.
Once this is done, it's about structuring your content to tell a compelling story with a purpose.
Primary Keyword/s Are In The Title And Sub-Headings
Internal Links That Reference Relevant Information On The Page Setup
Overall Content Is Well Structured With Formatted Tags
(example: H1, H2, H3, P)
Main Content Is Unique And Not Found Elsewhere Online
All Images Have Alt Tags, Titles and Descriptions
Meta Title And Description Have Primary Keyword/s
If Blog, Table Of Contents Is Visible
Measure the relevancy of the content to the topical title, and if the content is easy to understand.
Split your content into "Main" and "Supplementary" with Main Content defining the key points, and your Supplementary Content supporting each point in richer detail.
Title Corresponds With The Content
(example: Title: "Dog Grooming Guide" - Content Includes A Step by Step)
Main Content Provides A Clear Topical Key Points
Supplementary Content Supports The Main Content's Key Points
Content Has Images That Makes It Easier To Understand The Text-Based Content
If The Content Is Promotional, Sponsored, Or Paid, It Clearly Specifies It On-Page
(Example: Advertisement, Sponsored Article, Guest Post)
Content Serves A Purpose For The Audience
What feeling does your audience have when they finish reading your content? Are they satisfied? Do they feel comfortable, engaged to learn more?
Audience will feel satisfied with the quality of content, and the information serve it's purpose
(examples: education, entertainment)
Audience will be engaged for a suitable duration
Content Is Easily Legible On Multiple Devices? (Desktop PC, Laptop, Tablet And Mobile Devices)
Audience will feed satisfied with the author demonstrating authority, expertise and trustworthiness
|Intent:||Does your content put your audience's needs first? This should always be the first intent whether it's a product page, service page, educational article or blog post. It should fulfill the needs of your audience as it's primary purpose.|
Main Content Is Easy To Read And Information Is Easy To Find On-Page
Ads On The Page Are Not Too Distracting From The Main Content, And Relevant
Content Does Not Promote Hate, Violence, Deception or Political Manipulation
Content Is Not Harmful, Malicious Or Deceptive
Identify how trustworthy your content is by eliminating deceptive online behaviour and being clear with who the author is.
The Brand Logo and/or Author Bio Is Easy To Find
It Is Easy To Find Information Or Link To Information About The Business On The Page
The Business / Author Has Positive Reviews, Recommendations And Comments Elsewhere Online
Identify if the content is purposefully crafted to be a source of truth for the audience.
Content Displays Authority With Trustworthy Citations
Content Be Considered A Source of Truth
This Page Is Cited Elsewhere Online For The Information Provided
Identify what level of expertise the content requires, and if the author fulfills the required amount of expertise about the topic.
This Article Is Authored With The Right Level Of Expertise
Author Is Considered An Expert, Or Has Formal Education On The Topic Displayed In Their Profile
Author Has High Expertise In This Subject Displayed Elsewhere Online
S C O R E C A R D
Great! You have some amazing content that's ready to share online, via social media and publications.
|27 - 29 Points||Your article is good, but can be enhanced. It's okay to publish, but we recommend reviewing again before publishing.|
|21 - 26 Points||Your article is okay, but needs some work before publishing online.|
|< 20 Points||Let us help. |
Feedback? We'd love to hear from you.