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The SEO budget: Estimate results on your SEO
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Ingredients πŸ‹
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What happens when you invest $3000 and work one day per month on your SEO over 12 months?
 1 x $3000 USD
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 1 x Marketing employee with 1 full day/month
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Look at this chart:
 1 x Expert consultant
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After 11 months your total balance will be positive (more money made than spent)*
 1 x Freelance programmer
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 1 x SEO tool
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*Measured as gross profit (revenue - costs of goods)
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Over 24 months, the graph suddenly looks very different. This highlights the biggest problem in SEO: Companies give up halfway towards the goal
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Where do the numbers come from?
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First of all: Any attempt to show the business effect of marketing in a simple formula will fail on precision.
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Industries are different, efforts are different and we could go on …
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The graph is an average across 25 companies in 12 different industries where I have insight into revenue (via Google Analytics) and efforts – anonymously.
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At the same time, I have downgraded the results by 30%, to ensure that the figures are conservative
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β€’ Typical company: 5 year old webshop, consultancy or service company
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β€’ No previous SEO done in most cases
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What do you need to invest in to get the results of the graphs above?
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Follow this SEO budget:
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$ balance$ cost$ gross profitActivities
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Day 0 β€’ Collect all ingredients πŸ‹
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❄️ January-$100.00SEO tool$0.00Existing β€’ Create a concrete SEO plan (content, technical, links) πŸ”¨
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Change:-$1,600.00-$1,500.00Consultant analyzes$0.00New β€’ Map out max. 10 keywords πŸ—ΊοΈ
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Balance:-$1,600.00$0.00Total
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❄️ February-$100.00SEO tool$0.00Existing β€’ Build the first version of landingpage 1 🌍
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Change:-$70.00$30.00New β€’ Note which keywords you target (Template A) 🎯
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Balance:-$1,670.00$30.00Total
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☘️ March-$100.00SEO tool$30.00Existing β€’ Build the first version of landingpage 2 🌍
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Change:-$10.00$60.00New β€’ Note which keywords you target (Template A) 🎯
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Balance:-$1,680.00$90.00Total
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☘️ April-$100.00SEO tool$90.00Existing β€’ Build the first version of landingpage 3 🌍
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Change:-$1,450.00-$1,500.00Freelance programmer$60.00New β€’ Note which keywords you target (Template A) 🎯
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Balance:-$3,130.00$150.00Total β€’ Technically optimize the website (hire a programmer) βš™οΈ
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☘️ May-$100.00SEO tool$150.00Existing β€’ build landing page 4 or optimize (template) the ones you built 🌍
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Change:-$700.00-$1,000.00Link costs$250.00New β€’ Get 2 strong links (preferably to your landing pages) πŸ”—
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Balance:-$3,830.00$400.00Total
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β˜€οΈ June-$100.00SEO tool$400.00Existing β€’ build landing page 5 or optimize (template) the ones you built 🌍
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Change:$550.00$250.00New
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Balance:-$3,280.00$650.00Total
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β˜€οΈ July-$100.00SEO tool$650.00Existing β€’ build landing page 6 or optimize (template) the ones you built 🌍
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Change:-$200.00-$1,000.00Link costs$250.00New β€’ Get 4 medium links (preferably to your landing pages) πŸ”—
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Balance:-$3,480.00$900.00Total
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β˜€οΈ August-$100.00SEO tool$900.00Existing β€’ build landing page 7 or optimize (template) the ones you built 🌍
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Change:$1,050.00$250.00New
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Balance:-$2,430.00$1,150.00Total
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πŸ‚ September-$100.00SEO tool$1,150.00Existing β€’ build landing page 8 or optimize (template) the ones you built 🌍