MECE Worksheet
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How can we increase organic visits to X?
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Level
Question
OpportunityConfidence
Assigned to...
Possible sources
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What technical changes could impact SEO?
04LG
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Can updates improve our indexation rate?
14LGTechnical audit - http://bit.ly/2zQrd2M
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Can updates improve rankings for indexed pages?
13LGTechnical audit - http://bit.ly/2zQrd2M
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Can updates show more rich snippets?
23LGTechnical audit - http://bit.ly/2zQrd2M
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Could we create content to target new search terms?
44SS
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What opportunities are there for creating content targeting head terms?
13BEIndustry research
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3If we followed current patterns, what head terms have we not covered?13BEIndustry research
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If we cast a wider net, are there head terms in markets we aren't considering?
23BEIndustry research
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What opportunities are there for creating content targeting long-tail terms?
44SS
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3Can we automate any content production based on proprietary data?44BEClient interview
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3Can we design a content calendar that would cover searched topics?33BEKeyword research
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What impact is domain authority having on site performance?
13LJ
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If we increased domain authority, would we do better for terms we're targeting?
42LTLink data - Moz, ahrefs, et cetera
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What can we do in the near-term to increase domain authority?
13BKCampaign ideation
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3Can we run promising campaigns that would get press attention?43BKCampaign ideation
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3Would the impact be sufficient to change search performance now?13BKCampaign ideation
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