2020 GOMAC - Judging Rubric
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRST
1
Driving Client QuestionSuggested Content for Text and Visuals in the DeckPotential PointsOverall % WeightEvaluator Scoring Guide: 0-4 Poor 5-6 Satisfactory 7-8 Good 9-10 ExemplaryEarned Points
2
Do the reports meet the minimum requirements? # of pages, minimum/maximum of 7/21 days, in the specified format, min 25 USD spend in Googls Ads? Yes: they are eligible for judging. No: insert "X" as score in column F to indicate ineligibility and do not judge the reports.
3
PRE-Campaign Strategy Deck (5-10 slides)Where is the client now?Describe the client's current situation (industry, market analysis, current marketing, target personas, etc.).10100
4
Where does the client want to be in the future?Identify specific and measurable online marketing objective(s) the client hopes to achieve.1050
5
How can you help the client get there?How do you propose to allocate your budget among the various digital marketing platforms? Be specific regarding the proposed strategies, tactics and configurations and how they will enable you to reach your client's objectives. 10150
6
POST-Campaign Summary Deck (15-20 slides)Did your campaign achieve the client's objectives?Report operational details (campaign dates, budget spent) and summary of overall performance of the campaign (using metrics).1050
7
How well was the client's account managed?For each objective, explain how the strategies were implemented, how optimization was performed, and how they impacted on the performance outcomes using data. Explain some of the major changes to your strategy, what led to these changes, and how it affected the campaign's results.10450
8
What should the client do next?Provide specific, actionable and well-justified advice on your client’s future online marketing, including, but not limited to Google Ads. If the client were to invest in continuing your online marketing campaign, estimate costs (advertising, time, labor) they would need to allocate to the initiative. Identify specific benefits/results they should expect to receive in return for that investment.10200
9
Subtotal 0
10
Bonus: After determining the final score up to ten points may be added (or deducted), at the evaluator's discretion, for aspects associated with professionalism, organization, clarity, readability, visual presentation, etc.0
11
Total
0
12
Special mention: Does this team's work stand out and merit a special mention for exceptional quality? Please provide the reasons and justification.
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...