Problem Statement Canvas.xlsx

	A	B	C
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2	THE PROBLEM STATEMENT CANVAS	STARTUP NAME	[Type here]
3		DATE	[Type here]
4		VERSION	[Type here]
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7	CONTEXT	PROBLEM	ALTERNATIVES
8	When does the problem occur?	What is the root cause of the problem?	What do customers do now to fix the problem?
9	[Type here]	[Type here]	[Type here]
10	CUSTOMERS	EMOTIONAL IMPACT	ALTERNATIVE SHORTCOMINGS
11	Who has the problem most often?	How does the customer feel?	What are the disadvantages of the alternatives?
12	[Type here]	[Type here]	[Type here]
13		QUANTIFIABLE IMPACT
14		What is the measurable impact? (include units)
15		[Type here]
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