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Partnership ManagerGrowth MarketerBusiness Development Manager
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Key Responsibilites / GoalsKey Responsibilites / GoalsKey Responsibilities / Goals
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Responsibility 1Responsibility 2Responsibility 3Responsibility 4Responsibility 1Responsibility 2Responsibility 3Responsibility 4Responsibility 1Responsibility 2Responsibility 3Responsibility 4
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Supporting and maintaining the Partner lifecycleDriving revenue and building pipeline Enabling Tech Partners on the platform/tool Collaborating with Sales teams and supporting Sales Enablement on Partners value propositionsIdentifying new growth opportunitiesOwning and executing growth campaignsCollaborating with the wider Marketing teamCollaborating with Sales TeamsImprove product understanding and pitchingSigning new customers Planning and overseeing growth strategy
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Task 1Identify target partner accounts (and tiering)Conduct account mapping with partners to identify pipeline opportunities (sourced, influenced, both ways)Determine where product gaps areHelp training sales team on joint value propositions with partnersTask 1Keep abreast of market trends (especially with direct competitors)Plan and set goals for campaigns to generate new leads for the sales teamsIdentify new assets that would need to be created to support campaignsSit in on sales team calls regularly to understand their priorities and report back Marketing activitiesTask 1Make sure team members develop a perfect understanding of the Product (in collaboration with Sales Enablement teams)Generate new leads (cold calling, cold emailing, attending events ..)Develop goals for the sales team and ensure they are met
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Task 2Support the on-boarding process in the Partner Program with the PSM (Partner Success Manager)Collaborate with the Sales team to identify and prioritize partner opportunitiesIdentify partners to fill product gapsRegularly connect with Sales team to review their pipelineTask 2Stay informed of product usage trendsSet up campaigns on the CRM for tracking resultsIdentify opportunities to optimise conversion along the customer journeyScore leads in CRM to prioritise which ones are the best targetsTask 2Help team members develop their Sales skills (in collaboration with Sales Enablement teams)Foster and develop relationships with prospects : meeting with them, understanding their needs ...Define, implement and improve sales processes in collaboration with Sales Operations teams
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Task 3Set-up and review goals / KPI to achieve (quarterly, annually ...)Collaborate with Marketing teams to execute partner co-marketing activities and generate new leadsPrioritize integration analyzing clients needs and business opportunities Make sure Sales and Partners collaborate well on common opportunitiesTask 3Pitch new ideas aligned to growth goals back to the Marketing team, or wider businessTrack results using the CRM or other toolsTask 3Keep abreast of market trends (especially with direct competitors and partners)Perform demoFind and develop new growth strategy in collaboration with revenue teams (especially marketing, growth and partnerships teams)
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Task 4Manage the ongoing relationships with partners depending on their level of engagement Provide API and other needed documentation to partners Task 4Report on results back to the businessTask 4Develop quotes and proposalsOversee and manage the sales forecast on an ongoing basis
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