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AUDIENCE: ICM 1; STRATEGY: Your Strategy
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OBJECTIVESTACTICS5AsMetrics (KPIs)TOOLS
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Your goal for this audience (See SMART Goal Social Media Plan, Module 1)*Tactics to reach this goalACTIVITY
See 5A measurement worksheet
What tool you will use
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ATTENTIONor KPI Bank
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AWARENESS
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ATTITUDES
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ACTIONS
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AUDIENCE: ICM 2; STRATEGY: Your Strategy
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OBJECTIVESTACTICS
MEASUREMENT APPROACH
KPIs | METRICSTOOLS
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Your goal for this audience (See SMART Goal Social Media Plan, Module 1)*Tactics to reach this goalACTIVITYWhat tool you will use
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ATTENTION
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AWARENESS
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ATTITUDES
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ACTIONS
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* Reference SMART Goal Social Media Plan (Module 1)
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https://docs.google.com/spreadsheets/d/1VHeFiFJuvBYVsaDYgZIIClqzKb0jtEQH5yPk9m4tqfU/edit#gid=0
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This + Article that explains Key Performance Indicators, or KPIs
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https://www.klipfolio.com/resources/articles/what-is-a-key-performance-indicator
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