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Research Co. for Vancouver Humane Society
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Survey of British Columbians
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Q1: Are you a carer of a companion animal in your household?
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British ColumbiaGenderAgeRegionAnnual Household IncomeEthnicityVote in 2020 ProvincialVote in 2021 FederalEducation
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MaleFemale18-3435-5455+Metro VancouverFraser ValleyNorthern BCSouthern BCVancouver Island<$50k$50k to $100k$100k+Indigenous / First NationEuropeanEast AsianSouth AsianBC NDPBC LiberalsBC GreenConservativeNDPLiberalHigh school or lessCollege / Tech schoolUniversity degree
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Dog(s)36%36%37%43%38%29%35%37%41%35%38%26%37%49%44%39%33%35%36%40%35%34%40%38%35%39%35%
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Cat(s)30%28%33%33%32%27%28%32%38%34%32%30%32%30%50%36%15%18%29%27%38%33%33%24%34%38%23%
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Rabbit(s)1%2%1%2%1%1%1%3%2%1%0%0%2%2%3%1%0%5%2%0%3%1%2%2%2%2%1%
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Guinea pig(s)1%2%0%2%1%0%0%2%4%2%1%1%2%1%2%1%1%0%1%0%3%1%1%1%1%2%1%
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Hamster(s)1%2%1%3%1%1%1%4%2%1%1%1%2%1%0%0%4%4%2%0%3%2%1%1%2%2%1%
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Rat(s)1%1%0%1%0%1%0%0%0%1%1%1%1%0%0%0%1%2%1%0%0%0%0%1%1%0%0%
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Mouse/Mice1%1%0%1%1%1%0%1%2%2%0%0%2%1%2%0%1%1%1%0%2%2%0%1%1%1%1%
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Other rodent(s)1%1%0%1%0%1%1%0%0%1%0%0%1%0%0%1%0%2%1%1%2%2%1%1%0%1%1%
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Snake(s)1%1%0%1%0%1%0%1%2%1%0%0%1%0%2%0%0%3%1%0%2%1%0%1%0%1%0%
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Lizard(s)0%1%0%1%0%0%0%2%2%0%0%0%0%1%2%0%0%2%0%0%5%1%0%0%0%0%0%
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Other reptile(s)0%1%0%1%0%0%0%0%2%0%0%0%1%0%0%0%0%2%0%0%2%1%1%0%0%0%0%
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Frog(s)0%0%0%0%0%0%0%1%0%0%0%0%0%1%2%0%0%0%0%0%2%1%0%0%0%0%0%
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Other amphibian(s)0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%
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Horse(s)0%1%0%2%0%0%0%0%5%0%0%0%1%1%3%1%0%0%0%0%0%1%0%0%1%0%0%
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Hedgehog(s)0%0%1%1%0%0%0%0%0%1%0%0%0%1%0%0%1%0%0%0%0%1%0%0%1%0%0%
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Other2%2%3%2%2%3%2%4%0%4%3%3%2%2%7%3%1%2%3%2%2%2%2%3%2%4%1%
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None of these44%47%41%35%42%51%46%45%38%37%39%53%38%38%34%38%55%50%43%44%41%40%40%48%40%38%49%
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Count1.201.231.181.281.191.161.171.341.381.211.141.161.211.251.521.201.121.241.211.151.381.221.191.201.211.291.14
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Q2: From the options below, please choose the one that best describes your diet.
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British ColumbiaGenderAgeRegionAnnual Household IncomeEthnicityVote in 2020 ProvincialVote in 2021 FederalEducation
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MaleFemale18-3435-5455+Metro VancouverFraser ValleyNorthern BCSouthern BCVancouver Island<$50k$50k to $100k$100k+Indigenous / First NationEuropeanEast AsianSouth AsianBC NDPBC LiberalsBC GreenConservativeNDPLiberalHigh school or lessCollege / Tech schoolUniversity degree
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Omnivore/no dietary preferences56%57%54%63%53%54%57%47%48%61%58%55%52%61%49%58%64%33%52%55%40%54%55%51%60%53%56%
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Carnivore16%19%13%8%15%23%12%18%24%23%21%19%17%12%17%18%8%10%17%17%16%18%17%16%18%23%10%
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Flexitarian12%9%15%7%15%13%13%12%12%8%11%12%14%10%12%13%9%18%15%9%18%11%11%15%8%10%16%
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Vegetarian9%9%9%17%8%5%10%13%6%7%4%6%10%11%20%5%7%35%8%11%21%9%8%12%6%9%11%
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Pescatarian2%2%2%1%2%2%2%1%4%0%2%1%2%2%0%2%2%0%2%2%4%2%3%1%2%1%2%
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Vegan2%2%2%2%3%1%2%2%4%0%1%2%1%4%2%1%3%3%1%4%0%1%2%3%2%2%2%
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Keto2%2%3%3%2%3%3%4%2%2%1%4%3%0%0%3%5%2%4%2%0%3%3%2%4%2%2%
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Paleo1%1%1%0%1%0%0%1%0%0%2%1%0%1%0%0%1%0%1%0%2%1%1%0%1%1%0%
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Q3: In the last six months, have you taken any of the following actions around animal issues?
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British ColumbiaGenderAgeRegionAnnual Household IncomeEthnicityVote in 2020 ProvincialVote in 2021 FederalEducation
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MaleFemale18-3435-5455+Metro VancouverFraser ValleyNorthern BCSouthern BCVancouver Island<$50k$50k to $100k$100k+Indigenous / First NationEuropeanEast AsianSouth AsianBC NDPBC LiberalsBC GreenConservativeNDPLiberalHigh school or lessCollege / Tech schoolUniversity degree
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Read/watched news or information about animals (e.g. welfare, behaviour, pet adoptions)35%31%39%37%34%33%30%34%54%40%41%38%33%33%54%39%27%30%34%34%40%28%39%36%35%38%33%
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Shared news or information about animals (e.g. welfare, behaviour, pet adoptions)16%14%18%19%18%12%15%13%21%20%17%17%16%15%20%16%11%29%14%17%16%14%16%15%16%18%15%
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Donated toward an animal-focused organization
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Signed a petition on an animal issue11%9%12%16%8%9%9%19%14%12%10%14%9%9%17%12%5%14%10%13%17%11%12%12%9%14%10%
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Shared a petition on an animal issue6%5%6%8%5%4%5%11%4%6%5%7%4%6%10%6%3%7%5%7%4%6%7%4%5%7%5%
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None of these51%54%48%38%53%58%54%48%37%48%50%47%52%55%26%51%56%46%51%55%41%58%45%51%54%46%52%
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Count1.311.231.391.341.281.311.251.371.441.351.371.331.291.321.421.381.121.381.281.381.311.301.331.311.291.381.27
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Q4: If you wanted to learn about a new topic, which resources would you consider to be useful?
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British ColumbiaGenderAgeRegionAnnual Household IncomeEthnicityVote in 2020 ProvincialVote in 2021 FederalEducation
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MaleFemale18-3435-5455+Metro VancouverFraser ValleyNorthern BCSouthern BCVancouver Island<$50k$50k to $100k$100k+Indigenous / First NationEuropeanEast AsianSouth AsianBC NDPBC LiberalsBC GreenConservativeNDPLiberalHigh school or lessCollege / Tech schoolUniversity degree
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Websites 57%52%62%51%59%60%56%48%63%64%61%58%55%60%50%64%53%42%59%53%62%52%54%61%57%57%58%
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YouTube47%54%41%51%54%38%49%49%48%41%44%45%48%51%59%45%54%52%44%45%57%50%42%44%45%44%52%
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Television news stories   42%38%47%28%37%58%38%38%43%57%52%49%41%36%37%50%29%32%55%39%39%36%46%52%45%47%38%
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Written news stories34%31%37%28%29%43%28%34%41%51%41%40%31%30%35%42%22%31%40%29%32%27%38%39%37%30%36%
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Wikipedia33%36%31%30%35%35%35%31%37%32%30%34%33%32%29%36%34%34%37%31%41%32%40%33%26%29%41%
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Academic journals23%23%23%29%17%24%22%20%35%26%21%19%26%25%27%27%14%31%29%19%22%19%28%25%17%17%31%
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Podcasts21%18%24%26%22%16%20%17%31%16%27%20%19%26%32%23%15%23%18%20%35%20%20%23%17%19%25%
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Facebook20%21%19%20%24%15%19%24%23%19%20%21%18%18%35%16%19%29%16%23%20%22%17%19%20%23%17%
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Radio broadcasts16%15%17%14%14%20%14%17%9%25%18%17%15%17%7%19%7%19%19%14%25%15%18%20%14%16%17%
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Instagram14%16%13%28%15%4%16%14%15%9%11%17%13%15%33%10%14%30%12%17%23%16%13%15%11%11%19%
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School lessons12%12%13%19%9%11%11%14%23%14%13%11%12%16%23%14%10%14%11%13%18%8%14%9%14%11%13%
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X (formerly Twitter)12%17%7%22%13%4%15%12%8%3%10%8%13%16%22%9%10%12%10%15%14%16%10%11%7%12%15%
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Reddit12%15%10%23%13%4%14%11%9%6%14%11%13%13%13%13%13%10%14%8%13%10%15%12%9%10%16%
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TikTok11%11%11%22%12%2%10%16%17%13%8%10%10%14%40%8%6%14%9%11%16%14%9%8%9%11%12%
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Apps10%12%9%15%12%6%12%13%9%8%7%11%9%13%20%9%9%17%12%11%14%8%14%10%9%9%12%
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Radio ads8%7%8%8%8%7%9%8%6%5%5%10%5%9%5%7%5%12%10%5%11%8%10%8%9%8%6%
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Online ads7%7%6%10%8%4%6%7%11%7%8%7%7%7%10%5%6%19%7%8%11%7%10%7%10%6%6%
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Interactive online quizzes5%4%5%4%5%4%5%2%8%5%2%4%5%4%3%4%3%8%6%3%3%6%7%3%6%4%4%
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Interactive games (e.g. video games, online games)
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None of these5%5%5%4%5%6%5%3%0%4%8%6%4%3%5%4%8%0%4%5%2%5%5%4%6%5%4%
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Count3.954.023.894.413.963.603.893.774.454.093.994.053.824.094.994.073.314.394.163.764.643.754.124.043.733.754.27
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Q5: How interested are you in learning more about the following topics?
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How to care for pets (e.g. grooming, food)
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British ColumbiaGenderAgeRegionAnnual Household IncomeEthnicityVote in 2020 ProvincialVote in 2021 FederalEducation
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MaleFemale18-3435-5455+Metro VancouverFraser ValleyNorthern BCSouthern BCVancouver Island<$50k$50k to $100k$100k+Indigenous / First NationEuropeanEast AsianSouth AsianBC NDPBC LiberalsBC GreenConservativeNDPLiberalHigh school or lessCollege / Tech schoolUniversity degree
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Very interested23%17%28%33%22%16%20%30%24%19%28%23%21%26%39%21%16%30%22%27%25%22%26%22%21%27%20%
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Somewhat interested37%37%36%40%41%30%38%28%36%43%34%33%37%41%34%35%44%43%36%31%49%32%38%33%40%36%36%
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Not too interested19%23%16%16%18%23%20%25%22%16%14%19%24%12%15%19%20%13%19%18%12%19%17%20%18%18%20%
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Not interested at all21%24%19%11%19%32%22%18%18%22%23%25%18%21%12%24%21%14%23%25%15%27%19%25%20%20%24%
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How to train pets (e.g. techniques, positive vs. negative reinforcement)
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British ColumbiaGenderAgeRegionAnnual Household IncomeEthnicityVote in 2020 ProvincialVote in 2021 FederalEducation
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MaleFemale18-3435-5455+Metro VancouverFraser ValleyNorthern BCSouthern BCVancouver Island<$50k$50k to $100k$100k+Indigenous / First NationEuropeanEast AsianSouth AsianBC NDPBC LiberalsBC GreenConservativeNDPLiberalHigh school or lessCollege / Tech schoolUniversity degree
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Very interested23%19%28%33%22%17%21%28%22%24%25%23%22%27%27%23%18%38%20%26%23%18%23%24%26%24%21%
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Somewhat interested34%35%33%39%39%27%34%35%44%32%30%35%32%38%49%35%38%30%35%33%39%34%34%31%33%36%34%
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Not too interested22%23%20%17%22%25%22%20%25%20%19%18%27%16%17%21%21%18%21%19%23%21%22%22%21%21%22%
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Not interested at all21%23%19%11%18%32%22%16%10%24%25%25%19%20%7%22%22%14%24%22%15%27%20%22%20%19%23%
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Behavioural and habitat needs of exotic pets (e.g. snakes, frogs, hamsters)