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CRO Checklist
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I. CopyDo you deserve a point for this?YOUR CRO POINTS
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Content supports CTA
"Get a free quote" is supported by "Save on insurance costs".		0
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Clear purpose and value proposition
"Affordable web design services for small businesses".
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Meaningful title/headline
"Increase Productivity with Our Time Management App".		out of 19
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Descriptive, desirable CTA copy
"Download your free e-book now".
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Single CTA focus
"Sign up for a free trial" not "Sign up for a free trial or download our brochure"		To edit this checklist please click File > Make a copy to create a copy only you can see and edit
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Proofread copy
Check for grammar and spelling errors.		Read more how to use this checklist
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Descriptive meta title/description
"Web Design Agency | Affordable Services for Small Businesses"		If you scored less than 10
Your page isn't ready to publish. Try implementing the recommended changes in this spreadsheet and check out our on-page SEO best practices for more help.

If you scored between 10 and 15
You're almost there! Your page is likely formatted for user experience and designed to encourage users to take action. With just a few more tweaks, your page will be hitting the CRO sweet spot.

If you scored over 16
Amazing! You've pretty much nailed it on the first go. Not only is your page easy to read, but your strong calls to action and persuasive language have your readers itching to engage more with your brand.
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II. Design
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Visually appealing colour scheme
complementary colours, brand-aligned palette.
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Uncluttered page
 minimal elements, clean design.
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Use of white space
 padding around headings, paragraphs, and CTA.
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Directional cues towards CTA
 arrows or images pointing to the button/form.
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Contrasting CTA
 bright button against a neutral background.
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CTA button appearance
 rounded corners, button-like shape.		https://www.geekytech.co.uk/results/district-technologies/
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Above-the-fold CTA button
 visible without scrolling.
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Clear sections with logical order
 introduction, features, testimonials, CTA.
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Appropriate font style, size, colour
 readable text, brand-consistent typography.
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Visual focus
 bold headings, highlighted keywords.
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Consistent branding
 logo, colour scheme, messaging.
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Alt text for images
 "Woman working on a laptop".
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Read Case Study
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III. Functionality + User Experience
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Necessary lead info in form
 name, email, phone number.
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User-friendly form length
 3-5 fields.
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Working links
 test each link to ensure it leads to the correct destination.
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Easy navigation
 intuitive menu, clear structure.
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Optimised page speed
 compress images, minimize scripts.
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Mobile-friendly, responsive design
 adapts to various screen sizes and devices.
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Optimal page length
 concise content, no unnecessary scrolling.
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Thank You' page with next steps
"Check your inbox for a confirmation email".
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Remove distractions
 minimize pop-ups, sidebars, or unrelated content.
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Simplified menu/navigation
 focus on key pages or actions.
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