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Traackr's Guide to Influencer Marketing
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Supporting Worksheets & Planning Materials
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These resources are provided as a support to Traackr's Guide to Influencer Marketing. Combined with the guide, these worksheets and planning documents will help your team establish the foundation for an always-on influencer marketing program tied to your business goals and marketing objectives.
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MaterialsHow to Use
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Influencer Network DataManage and organize your influencers by tracking: basic influencer data, internal management and your influencer's online footprint. Keep track of who own the relationship and how the influencer fits into your programs.
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Always-On StrategyDevelop your influencer marketing strategy by mapping influencer types to business goals. Identify key activation moments throughout the year.
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Always-On Tactical CalendarFor each influencer group or tier you work with, identify your outreach and collaboration activites by month.
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Always-On Influencer Marketing Manager WorkflowMap out the daily, weekly, monthly, quarterly and campaign level activities required to maintain your always-on influencer marketing program.
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Metrics & KPIs by Influencer Marketing Goal CheatsheetThis list of inputs, outputs and outcomes is organized by common influencer marketing program goals. Use it to develop your own influencer marketing measurement dashboard.
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Download Traackr's Guide to Influencer Marketing
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Questions? Contact Traackr to learn about managing and scaling influencer marketing programs.
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1-855-TRAACKR
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info@traackr.com
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www.traackr.com