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DatePub typePublicationHeadlineWhat's interestingLink
Recommended by
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1/25/2020ConsumerThe New Yorker“Take Her Out”: Trump Caught on TapeAggression
https://www.newyorker.com/news/our-columnists/take-her-out-donald-trumps-role-in-the-ukraine-scheme-is-caught-on-tape
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1/25/2020ConsumerThe New YorkerWatch Live: Trump’s Defense Team Begins Its Arguments in the Impeachment TrialTimeliness "live"
https://www.newyorker.com/news/video-dept/watch-live-trumps-defense-team-begins-its-arguments-in-the-impeachment-trial
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1/25/2020ConsumerThe New YorkerFairway and What We Mourn in a StoreSurprise association; "mourn and stores?
https://www.newyorker.com/news/daily-comment/fairway-and-what-we-mourn-in-a-store
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1/25/2020ConsumerThe New YorkerThe Subversive Joy of Cold-Water SwimmingStrong word "subversive"
https://www.newyorker.com/magazine/2020/01/27/the-subversive-joy-of-cold-water-swimming
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1/25/2020ConsumerThe New YorkerThe fight to save an innocent refugeeStory
https://www.newyorker.com/magazine/2020/01/27/the-fight-to-save-an-innocent-refugee-from-almost-certain-death
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1/25/2020ConsumerThe New YorkerThe Same-Sex Lives of the Animal KingdomSurprise
https://www.newyorker.com/magazine/2020/01/27/the-same-sex-lives-of-the-animal-kingdom
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1/25/2020ConsumerThe EconomistSoft power: how the feather trade took flightIllustrative "soft, feather, flight"
https://www.economist.com/news/2020/01/23/soft-power-how-the-feather-trade-took-flight
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1/25/2020ConsumerThe EconomistGraphic detail: Archivists are racing to identify every Jewish Holocaust victimstory, urgency
https://www.economist.com/graphic-detail/2020/01/25/archivists-are-racing-to-identify-every-jewish-holocaust-victim
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1/25/2020ConsumerNYTS.N.L.’s Bowen Yang Is a Smash. And a Mensch.Surprisingly specific and unusual words "Mensch"
https://www.nytimes.com/2020/01/25/style/bowen-yang-snl.html?action=click&module=Editors%20Picks&pgtype=Homepage
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1/25/2020ConsumerNYTThey Shared a Bunk Bed Growing Up. Both Were Killed by the Police.Story
https://www.nytimes.com/2020/01/24/nyregion/police-shootings-nyc.html?action=click&module=Editors%20Picks&pgtype=Homepage
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1/25/2020ConsumerNYTWhy Shiny New Tech Companies Love Old Industrial BuildingsContrast: Shiny new, old
https://www.nytimes.com/2020/01/22/nyregion/nyc-tech-company-buildings.html?action=click&module=News&pgtype=Homepage
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1/25/2020ConsumerNYT5 Cheap(ish) Things to Radically Make Over Your ClosetNumbers, extremes "Radical"
https://www.nytimes.com/2020/01/22/smarter-living/5-cheap-ish-things-to-radically-make-over-your-closet.html?algo=identity&fellback=false&imp_id=745680186&imp_id=812646001&action=click&module=Smarter%20Living&pgtype=Homepage
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1/25/2020ConsumerNYTGo Ahead and Complain. It Might Be Good for You.Contrarian view
https://www.nytimes.com/2020/01/06/smarter-living/how-to-complain-.html?algo=identity&fellback=false&imp_id=174434655&imp_id=392115339&action=click&module=Smarter%20Living&pgtype=Homepage
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1/25/2020ConsumerNYTA (Former) Night Owl’s Guide to Becoming a Morning PersonSpeak to archetypes
https://www.nytimes.com/2020/01/16/smarter-living/night-owl-sleep-guide.html?algo=identity&fellback=false&imp_id=568242521&imp_id=295706868&action=click&module=Smarter%20Living&pgtype=Homepage
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1/25/2020ConsumerNYTAn Adult’s Guide to Social Skills, for Those Who Were Never TaughtSpeak to archetypes
https://www.nytimes.com/2020/01/23/smarter-living/adults-guide-to-social-skills.html?algo=identity&fellback=false&imp_id=440138737&imp_id=329004497&action=click&module=Smarter%20Living&pgtype=Homepage
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1/25/2020ConsumerNYTBumblebee Vomit: Scientists Are No Longer Ignoring ItSurprise / misdirection
https://www.nytimes.com/2020/01/22/science/bees-vomit-nectar.html?algo=identity&fellback=false&imp_id=720227186&imp_id=486268559&action=click&module=Science%20%20Technology&pgtype=Homepage
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1/25/2020ConsumerNYTUnmasking a Company That Wants to Unmask Us AllThreat, repetition
https://www.nytimes.com/2020/01/20/reader-center/insider-clearview-ai.html?action=click&module=Well&pgtype=Homepage&section=Reader%20Center
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1/25/2020ConsumerNYTHow Does a Nation Adapt to Its Own Murder?Surprise association "nation murder"
https://www.nytimes.com/2020/01/25/opinion/sunday/australia-fires-climate-change.html?action=click&module=Well&pgtype=Homepage&section=Sunday%20Review
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1/25/2020ConsumerNYTThese artificats were stolen. Why is it so hard to get them back?Story, intrigue
https://www.nytimes.com/2020/01/23/arts/design/benin-bronzes.html?action=click&module=Well&pgtype=Homepage&section=Art%20%20Design
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1/27/2020ConsumerThe AtlanticHow Capitalism Broke Young AdulthoodSurprising association
https://www.theatlantic.com/ideas/archive/2020/01/boomers-have-socialism-why-not-millennials/605467/
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1/27/2020ConsumerThe AtlanticThe Sly Subversion of SexSurprising association
https://www.theatlantic.com/culture/archive/2020/01/every-teen-movie-trope-subverted-sex-education/605428/
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1/27/2020ConsumerThe AtlanticHillary Clinton: Beware Mark Zuckerberg
Drama, surprising association: Hillary bashing Mark (figures we know)
https://www.theatlantic.com/politics/archive/2020/01/hillary-clinton-mark-zuckerberg-is-trumpian-and-authoritarian/605485/
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1/27/2020ConsumerThe AtlanticWhen Fire Weather Becomes the NormSurprising new term "fire weather"
https://www.theatlantic.com/ideas/archive/2020/01/when-fire-weather-becomes-norm/605470/
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1/27/2020ConsumerThe AtlanticDear therapist: My boyfriend has an engagement ring for someone elseStory, drama
https://www.theatlantic.com/family/archive/2020/01/my-boyfriend-wont-sell-ring-he-bought-his-ex/605386/
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1/27/2020ConsumerThe AtlanticObama's 2016 warning: Trump is a facistStrong word "facist", figures we know
https://www.theatlantic.com/politics/archive/2020/01/obama-2016-trump-fascist/605488/
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1/27/2020ConsumerThe AtlanticThe Risk of "Getting Bangs" Pure confusion, "need to clear this up"
https://www.theatlantic.com/technology/archive/2020/01/bangs-therapy-meme-breakdown-haircut-history/605341/
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1/27/2020ConsumerThe AtlanticThere's a Perfectly Good Reason to Mass-Produce Snake VenomSurprise
https://www.theatlantic.com/science/archive/2020/01/how-make-snake-venom-without-any-snakes/605347/
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1/27/2020ConsumerThe AtlanticThe Questions Sex-Ed Students Always AskCuriosity
https://www.theatlantic.com/education/archive/2020/01/this-sex-ed-teacher-lets-students-questions-guide-learning/604702/
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1/27/2020ConsumerThe AtlanticWhat School Could Be if it were Designed for Kids with AutismCuriosity
https://www.theatlantic.com/education/archive/2019/12/autism-students-classrooms-asd-nest/604027/
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1/27/2020ConsumerHarper's"My Gang is Jesus"Surprising association
https://harpers.org/archive/2020/02/my-gang-is-jesus-brazilian-evangelicals/
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1/27/2020B2B pubCMIFix, marry, kill: What would you do in these three marketing scenarios? Strong word "kill"
https://contentmarketinginstitute.com/2019/12/mistakes-kill-content-marketing/
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1/27/2020B2B pubCMIWant true fans? Stress them out in the best waySurprising association
https://contentmarketinginstitute.com/2019/12/create-content-fans/
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1/27/2020B2B pubCMISo your content failed. Now what?Surprising bluntness
https://contentmarketinginstitute.com/2019/07/content-failed/
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1/27/2020B2B pubCMICould a study about 912 million blog posts be wrong? We put it to the testSurprising (number, association "wrong")
https://contentmarketinginstitute.com/2019/04/test-content-research/
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2/1/2020CatapultHiring a chief diversity officer won't fix your racist cultureCallout
https://catapult.co/stories/women-of-color-chief-diversity-officers-cannot-fix-racist-company-culture-nadia-owusu
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2/15/2020ConsumerWapoBarr-Trump relationship facing its gravest threat yetMystery
https://www.washingtonpost.com/politics/trump-appears-to-escalate-standoff-with-attorney-general-and-justice-dept-declaring-on-twitter-a-legal-right-to-influence-criminal-cases/2020/02/14/8c152c36-4f2f-11ea-bf44-f5043eb3918a_story.html
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2/15/2020ConsumerWapoWhat life is like living in a near-total lockdown when loved ones are illCuriosity
https://www.washingtonpost.com/world/asia_pacific/for-one-family-at-center-of-coronavirus-crisis-a-death-stress-and-a-fight-for-hospital-bed/2020/02/15/5bb4cab8-4f0e-11ea-967b-e074d302c7d4_story.html
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2/15/2020ConsumerWapoThe future of local newspapers just got bleaker. Here’s why we can’t let them die.Curiosity
https://www.washingtonpost.com/lifestyle/media/the-future-of-local-newspapers-just-got-bleaker-heres-why-we-cant-let-them-die/2020/02/14/a7089d16-4f39-11ea-9b5c-eac5b16dafaa_story.html
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2/15/2020ConsumerWapoThe completely correct guide to reclining on an airplane — a refresherHumor - treating an unserious topic with gravity
https://www.washingtonpost.com/travel/tips/completely-correct-guide-reclining-an-airplane/
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2/15/2020Business pubFinancial TimesBiden events leave NY donors with sinking feelingStory, drama
https://www.ft.com/content/79af4420-4f78-11ea-95a0-43d18ec715f5
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2/15/2020Business pubFinancial Times
Why mending is #trending: Eco-conscious consumers are cottoning on to the satisfying practice of make-do-and-mend
Alliteration
https://www.ft.com/content/59fe8a74-4df1-11ea-95a0-43d18ec715f5
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2/15/2020Business pubFinancial TimesNew York Chinatown business suffers from coronavirus fearsTimeliness, Fear
https://www.ft.com/content/8bddaef6-4d8a-11ea-95a0-43d18ec715f5
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2/15/2020Business pubFinancial Times3D-printed houses could become concrete realityWordplay
https://www.ft.com/content/b2c66180-4f2d-11ea-95a0-43d18ec715f5
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2/15/2020BlogMediumHere (with 2 Years of Exhausting Photographic Detail) Is How To Write A BookSpecificity
https://medium.com/the-mission/here-with-2-years-of-exhausting-photographic-detail-is-how-to-write-a-book-fda1a6b40802
Dominic V
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2/15/2020BlogMediumHow to Make Millions Selling Garbage BananasSurprise, odd association "garbage banana"
https://medium.com/profiles-in-action/how-to-make-millions-selling-garbage-bananas-9e7218f052b7
Dominic V
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2/15/2020BlogMediumHow to Legally Own Another PersonSurprise
https://medium.com/incerto/how-to-legally-own-another-person-4145a1802bf6
Dominic V
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2/25/2020ConsumerLAistDeceit, Disrepair and Death Inside a Southern California Rental EmpireStory
https://laist.com/projects/2020/pama/
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2/25/2020ConsumerMediumMy Journey Through Tijuana for the Best Surgery $2,000 Can BuyStory, surprise
https://gen.medium.com/my-journey-through-tijuana-for-the-best-surgery-2-000-can-buy-be51f1bfcffd
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2/25/2020ConsumerPersonal blogThe Horrifically Dystopian World of Software Engineering InterviewsStrong language, story
https://www.jarednelsen.dev/posts/The-horrifically-dystopian-world-of-software-engineering-interviews
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2/25/2020B2B Trade blog
Convince and Convert
How to Create a Kickass Editorial Calendar Strong language, concise
https://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/
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2/25/2020B2B Trade blog
Convince and Convert
How Long Does It Take for Content Marketing to Work? A Case StudySpecific promise, big promise
https://growandconvert.com/content-marketing/how-long-does-it-take-for-content-marketing-to-work/
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2/25/2020B2B Trade blog
Grow and Convert
Why Your Content Needs “Originality Nuggets” to Be EffectiveUnusual term
https://growandconvert.com/content-marketing/originality-nuggets/
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2/25/2020B2B Trade blog
Grow and Convert
How to Create Explainer Videos that Actually Explain ThingsCandor
https://www.vidyard.com/blog/explainer-videos/
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2/26/2020ConsumerThe CutWhy Is the Government Endorsing Soul Patches?Surprising
https://www.thecut.com/2020/02/cdc-releases-facial-hair-recommendations-for-coronavirus.html
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2/26/2020ConsumerThe CutWhat We Know About the Deeply Suspicious ‘Doomsday Couple’Curiosity
https://www.thecut.com/2020/02/doomsday-couple-chad-daybell-lori-vallow-what-to-know.html
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2/26/2020ConsumerThe CutOf Course a Hot Pockets Heiress Was Part of the College Cheating ScamFunny, though sort of trashy
https://www.thecut.com/2020/02/hot-pockets-heiress-admits-to-role-in-college-cheating-scam.html
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2/26/2020ConsumerThe CutThe Name That Launched 1,000 MemesCuriosity
https://www.thecut.com/2020/02/dick-pound-olympics.html
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2/26/2020ConsumerThe CutThe Stolen Kids of Sarah LawrenceCuriosity
https://www.thecut.com/2020/02/larry-ray-sarah-lawrence-students.html
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2/26/2020ConsumerThe CutThe Video of a Speedy Pig Will Bring You Serentiy. Run, Javelina, Run.Funny, curiosity
https://www.thecut.com/2020/02/javelina-running-video-arizona.html
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2/26/2020B2B Trade blogBetterworksThis Week: Bye Bye Bias, D&I Successes and Failures, and Mentorship Done RightRelevant (and so clever) wordplay
https://blog.betterworks.com/this-week-bye-bye-bias-diversity-and-inclusion-successes-and-failures-and-mentorship-done-right/
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2/26/2020B2B Trade blogSlackInbox zero and other productivity mythsSurprise
https://slackhq.com/inbox-zero-and-other-productivity-myths
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2/26/2020B2B Trade blogMixpanel
“Innovate or Die:” Lessons from Disney on challenging the status quo in your product strategy
Powerful word, name brand
https://mixpanel.com/blog/2020/01/28/innovate-or-die/
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2/26/2020B2B Trade blogMixpanelOn measuring product impactNo dressing. Honest.
https://mixpanel.com/blog/2020/01/15/on-measuring-product-impact/
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2/26/2020B2B Trade blogScale AITraining Data - Quantity is No PanaceaNo dressing. Honest.
https://scale.com/blog/training-data-quantity-is-no-panacea
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2/26/2020B2B Trade blogAmperityBreaking the Rules & Getting Patents For ItSurprise
https://amperity.com/blog/breaking-the-rules-getting-patents-for-it/
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2/26/2020B2B Trade blogAmperityMarketing in the Time of GDPRConcise
https://amperity.com/blog/marketing-in-the-time-of-gdpr/
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3/1/2020ConsumerSlateThe Bible that Oozed OilSurprise, story
https://slate.com/human-interest/2020/02/oil-bible-dalton-georgia-trump-prophecy-evangelical-miracle.html
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3/2/2020B2B Trade blogInvisionAppVisual metaphors are the ultimate UX design and writing collaboration—here’s whyNot good per se, but particularly interesting to me
https://www.invisionapp.com/inside-design/visual-metaphors-ux-writing-design/
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3/2/2020Business pubAdweekWhy Burger King Is Proudly Advertising a Moldy, Disgusting WhopperSurprise, contrast
https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/
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3/2/2020Consumer Atlas ObscuraOnce a Year, This Alaskan Town Is Home to More Pies Than PeopleSurprise
https://www.atlasobscura.com/articles/alaska-sled-dog-race
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3/2/2020Consumer Atlas ObscuraU-2 Spy Plane Photos Are Windows Onto Ancient CivilizationsCuriosity
https://www.atlasobscura.com/articles/spy-plane-photos-show-ancient-civilizations
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3/2/2020Consumer Atlas ObscuraHow a Potato Is Fueling the Fight to Protect a National MonumentCuriosity
https://www.atlasobscura.com/articles/four-corners-potato
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3/2/2020Consumer Atlas ObscuraThe Effort to Save Colombia's Underground Mountaintop TombsCuriosity
https://www.atlasobscura.com/articles/tierradentro-colombia-tombs
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3/2/2020Consumer Atlas ObscuraEarly Chinese Trick Photography Sent Chubby Babies Into SpaceFunny, specific
https://www.atlasobscura.com/articles/chinese-trick-photography-rocket-babies
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3/2/2020Consumer Atlas ObscuraHow One Man and His Dog Rowed More Than 700 Kākāpōs to SafetyUnusual term
https://www.atlasobscura.com/articles/richard-henry-kakapo-conservation
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3/2/2020Business pubThe DrumThere's no room we shouldn't be in': Reuters CMO on evolving the 168-year-old newswireCurisoity; good use of quote
https://www.thedrum.com/news/2020/03/02/theres-no-room-we-shouldnt-be-reuters-cmo-evolving-the-168-year-old-newswire
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3/2/2020Business pubThe DrumThe easiest (and least scary) way to automate your marketingLiteral
https://www.thedrum.com/opinion/2020/02/27/the-easiest-and-least-scary-way-automate-your-marketing
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3/2/2020B2B blogMarketoWhy 75% of Your Marketing Emails Are Never ReadPersonal: Your, specific
https://blog.marketo.com/2020/01/why-marketing-emails-are-never-read.html
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4/12/2020B2B blogMarketingProfsYour Customer Offboarding Process Should Be Just as Good as Your Onboarding ProcessOriginal idea
https://www.marketingprofs.com/articles/2020/42657/your-customer-offboarding-process-should-be-just-as-good-as-your-onboarding-process
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4/12/2020B2B blogVelocity PartnersWant to be a better marketer? Do nothing.Curiosity
https://velocitypartners.com/blog/do-nothing/
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4/12/2020B2B blogVelocity Partners6 free but difficult things that’ll make your marketing betterCuriosity
https://velocitypartners.com/blog/6-free-but-difficult-things-thatll-make-your-marketing-better/
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4/12/2020B2B blogVelocity Partners
A stakeholder through the heart: Why your senior execs are ruining your marketing and what you can do about it
Clever
https://velocitypartners.com/resources/a-stakeholder-through-the-heart/
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4/12/2020B2B blogVelocity PartnersLet’s steal from… Seventeenth Century ExplorersRepetition: The "Let's steal from" is a series
https://velocitypartners.com/blog/lets-steal-from-seventeenth-century-explorers/
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4/15/2020B2B blogCB InsightsAlphabet’s Next Billion-Dollar Business: 10 Industries To WatchCuriosity; what's the billion dollar business?
https://www.cbinsights.com/research/report/industries-disruption-alphabet/
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4/17/2020B2B blogZuoraThere's no Workplace like Home: Zuora's approach to WFHWordplay
https://www.zuora.com/2020/04/01/theres-no-workplace-like-home-zuoras-approach-to-wfh/
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4/17/2020B2C blogCasperHOW DOGS CHOOSE WHERE THEY SLEEPCuriosity about a common thing
https://blog.casper.com/learned-designing-mattress-dogs/
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4/17/2020B2C blogCasperWHAT DOES THE CASPER MATTRESS MEAN TO MICHAEL RAPAPORT?Curiosity; who is Michael?
https://blog.casper.com/michael-rapaport/
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4/17/2020B2C blogDoorDashBoredom Busters: Mini at-home adventures made simple.Alliteration, curiosity
https://blog.doordash.com/boredom-busters-d415fcebb470?source=collection_home---4------2-----------------------
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4/17/2020B2C blogMonsterCannabis jobs are rolling inWordplay; bold for a job site
https://www.monster.com/career-advice/article/marijuana-jobs
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4/17/2020ConsumerNYTWhen Even Amazon is Sold Out of Exploding KittensSurprise; funny because i know it's a card gameTBD
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4/19/2020ConsumerThe GuardianCEOs, not the unemployed, are America's real 'moral hazard'Surprise
https://www.theguardian.com/commentisfree/2020/apr/18/coronavirus-stimulus-checks-unemployment-benefits
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4/19/2020ConsumerThe GuardianIndigenous input helps save wayward grizzly bear from summary killingStory; specificity "wayward grizzly" and "summary killing"
https://www.theguardian.com/environment/2020/apr/19/grizzly-bear-canada-indigenous-conservation-british-columbia
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4/19/2020Business pubWIREDThe Devastating Decline of a Brilliant Young CoderStory
https://www.wired.com/story/lee-holloway-devastating-decline-brilliant-young-coder/#intcid=recommendations_wired-homepage-right-rail-popular_4065c151-0079-469e-89d6-17423e3e6801_popular4-1
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4/19/2020B2B blogShopifyThe 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?Specificity
https://www.shopify.com/blog/customer-trust-checklist
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4/19/2020B2C blogMatch blogFAKE NEWS…and the real story of love in the digital ageContrast: Fake, real
https://blog.match.com/post/fake-newsand-the-real-story-of-love-in-the-digital-age
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4/19/2020B2C blogPelotonHOW TO CONVINCE YOUR ONE HOLDOUT FRIEND TO TRY INDOOR CYCLING CLASSESSpecificity
https://blog.onepeloton.com/indoor-cycling-classes/
100
4/19/2020
B2C blog / brand magazine
Sir Kensington's: Sandwich Magazine No. 1
"Consuming my first BLT was like hearing Bohemian Rhapsody for the first time."
Specificity; stor of a story. More like, who is this person who cares so much about sandwiches? It's a peek into their mind
https://www.sirkensingtons.com/market/products/sandwich-magazine