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Build Your Brand Template
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How to use this template:

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Step 1: Brainstorm the character traits that make you who you are
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1. Brainstorm character traits that make you unique. PROFESSIONALPERSONALCOMMUNITY - See note on the right.TRAIT EXAMPLES
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Consider your work career, your academic background, and your personal and community life.AnalyticalInspirationalNote: The community sphere also includes academics (as this isn't covered by either your professional or personal life)
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ConfidentMotivating Others
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CourageousOptimistic
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CreativePassionate
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DecisivePerseverance
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DelegatorPositive Attitude
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Detail-OrientedSelf-AwareNote: This list of trait examples is not meant to be exhaustive; it is simply a jumping off point to get you thinking about leadership traits
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EmpatheticStrategic Thinker
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EntrepreneurialTrustworthy
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Good communicatorUnselfish / Humility
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HonestyVisionary
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Step 2: Narrow your list of traits into 3-5 key character traits for your personal brand
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2. Identify the strongest 5 traits from your brainstorm. LEADERSHIP TRAITSITUATIONACTIONRESULTLIFE AREA
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They MUST be supportable with specific stories from your personal, professional, and community life.Example: EncouragingI was volunteering at the hospital and I saw how many children wanted something to cheer them up.I got together a few friends and we dressed up like the Avengers. We brought candy to the kids.We've now been doing it for 6 years and received local television coverage. We've helped cheer up 128 kids over the years and we now have a non-profit company that has raised over $200KCommunity
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Each story should include a situation, an action, and a result.
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Step 3: Identify your weaknesses - the admissions committee certainly will!
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3. Identify your main weaknesses. Then, think about how you can use your brand stories to mitigate them. WEAKNESSMITIGATING FACTORWEAKNESS EXAMPLES
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Example: No quant backgroundWorked as a treasurer at my niece's pre-school and was in charge of the budget for 64 children >$850K per annumEmployment gapsRecommender challenges
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Weak test scorePoor interviewer
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Low GPAPoor writing skills
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Limited subject matter expertiseNo quantitative background
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No research backgroundNo relevant work experience
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Legal blemishTough demographic
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Not bright (OK, we can't help here)
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When you're done, get your template reviewedhere.
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