Design Success Strategy Template

	A	B	C
1		This template was developed by DreamWalk. Please sign into your google account and make a copy of this document to edit it. Instructions on its use can be found at https://dreamwalk.com.au/app-designer-success-strategy
2	App Name	Nibbla
3	Description	The biggest range of vegetarian and vegan food, delivered to your door.
4	Client	DreamWalk
5	Date	April 23, 2020
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7			Does the design acheive this?
8	BUSINESS OBJECTIVE 1	“The success of the app will be measured by how many users place their first order”	Yes
9	Proactive Measures (list)	Skip account creation and take users straight into the app to see the food
10		Create quick and intuitive onboarding process to guide the user into their first order
11		Suggest food based on the user’s diet preferences (if they’ve entered them)
12		Show off the food with big, glossy images
13		Make ordering extremely simple
14		Make the ordering process feel safe
15		Show the user the entire process by breaking it into steps so they know what to expect
16		Offer a first order discount (discuss with client)
17		Send the user push notifications if they leave their cart without completing an order
18		Automatically attain the user’s delivery location via GPS so they don’t need to type it in
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21	BUSINESS OBJECTIVE 2	“The success of the app will be measured by how often users place orders”
22	Proactive Measures (list)	Store credit card details for simple ordering (via third party like Stripe)
23		Create a hook cycle using user ratings
24		Enable users to easily reorder previous orders with one or two clicks
25		Include some featured foods nearby to show the user variety and reduce their need to search
26		Incorporate surprises and delights to trigger release of dopamine
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30	BUSINESS OBJECTIVE 3	Add objective here
31	Proactive Measures (list)
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39	BUSINESS OBJECTIVE 4	Add objective here
40	Proactive Measures (list)
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