| A | B | C | D | |
|---|---|---|---|---|
1 | ||||
2 | Positive | Negative | ||
3 | Tick boxes to simulate | 0 | 0 | |
4 | ⬇️ | LootScore 💯 | 0 | |
5 | Critical | 20 | ||
6 | High | 5 | ||
7 | Medium | 3 | ||
8 | Low | 1 | ||
9 | Ideal Customer Profile Criterias 🌟 | |||
10 | Job Function is " Decision Maker " | 5 | ||
11 | Job Function is not "Decision Maker" | -3 | ||
12 | Industry is "Key industries" | 3 | ||
13 | Industry is not "Key industries" | -1 | ||
14 | Location is "Key Location" | 3 | ||
15 | Location is not "Key Location" | -1 | ||
16 | Company is Target Account | 5 | ||
17 | Company annual revenue is "Targeted Company Revenue" | 3 | ||
18 | Company size is "Targeted Company Size" | 3 | ||
19 | Contact is B2B with Business Email Domain | 1 | ||
20 | Contact is B2C i.e mail contains Gmail etc... | -20 | ||
21 | Company Contact Type is "Partner" or "Reseller" | -20 | ||
22 | Dynamic Criterias for Engagment ☄️ | |||
23 | Timing | |||
24 | Lead is < 3 days old | 5 | ||
25 | Number of times contacted = 0 | 20 | ||
26 | Sales Email activity | |||
27 | Email opened (count only first) | 1 | ||
28 | Email link clicked | 3 | ||
29 | Email response | 5 | ||
30 | Email sent has bounced or failed | -3 | ||
31 | Lemlist Lead Status = Opened | 1 | ||
32 | Lemlist Lead Status = Clicked | 3 | ||
33 | Lemlist Lead Status = Replied | 5 | ||
34 | Lemlist Lead Status = Interested | 20 | ||
35 | Email body contains "specific" | 20 | ||
36 | Marketing Email Activity | |||
37 | Unsubscribe / Opt out of Newsletter / Marketing Info | -5 | ||
38 | Email opened | 1 | ||
39 | Email link clicked | 3 | ||
40 | Email response | 5 | ||
41 | Email sent has bounced or failed | -3 | ||
42 | Website Activity | |||
43 | Specific Uninteresting Page Visit (example: Carreers) | -20 | ||
44 | has at least one Page View from Blog | 3 | ||
45 | has at least one Page View | 3 | ||
46 | Specific interesting Page visite (put url, for example Pricing) | 5 | ||
47 | Time of last Session < 3 days | 5 | ||
48 | Average Pageviews >3 | 5 | ||
49 | Download Content | 5 | ||
50 | Form submission | 20 | ||
51 | Sales Activities | |||
52 | Phone Number is known | 3 | ||
53 | Sales activities >=4 | 20 | ||
54 | Last Aircall Outcome is "I am interested" | 5 | ||
55 | Last Aircall Outcome is " No Go " | -20 | ||
56 | Associtated Deal Priority is High | 20 | ||
57 | Hubspot Meeting Booked | 20 | ||
58 | History Activity | |||
59 | Recent Activity > 60 days | -5 | ||
60 | Contact has no deal created | 20 | ||
61 | Ads Activity | |||
62 | Google Ad Click id is known | 3 | ||
63 | Facebook Ad Click id is known | 3 | ||