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Google's E-A-T / Content Quality QuestionsQuestion TypeAnswerWhy? Include Your Site Pages Examples Add example of how this is better done by outranking competitor Comments and Recommendations
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Does the content provide original information, reporting, research or analysis?Content and quality
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Does the content provide a substantial, complete or comprehensive description of the topic?Content and quality
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Does the content provide insightful analysis or interesting information that is beyond obvious?Content and quality
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If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?Content and quality
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Does the headline and/or page title provide a descriptive, helpful summary of the content?Content and quality
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Does the headline and/or page title avoid being exaggerating or shocking in nature?Content and quality
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Is this the sort of page you’d want to bookmark, share with a friend, or recommend?Content and quality
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Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?Content and quality
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Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?Expertise
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If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?Expertise
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Is this content written by an expert or enthusiast who demonstrably knows the topic well?Expertise
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Is the content free from easily-verified factual errors?Expertise
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Would you feel comfortable trusting this content for issues relating to your money or your life?Expertise
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Is the content free from spelling or stylistic issues?Presentation and production
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Was the content produced well, or does it appear sloppy or hastily produced?Presentation and production
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Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?Presentation and production
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Does the content have an excessive amount of ads that distract from or interfere with the main content?Presentation and production
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Does content display well for mobile devices when viewed on them?Presentation and production
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Does the content provide substantial value when compared to other pages in search results?Comparative
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Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?Comparative
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Questions Source from Google: https://webmasters.googleblog.com/2019/08/core-updates.html
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