Growth Marketing Template
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Step 1: Brainstorm & prioritise your marketing campaign ideas
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Below is a list of suggested marketing campaign ideas ranked from best to worst. The ideas at the top have the best combination of being high impact, low cost, and requiring the least effort. Add your own ideas and give them an impact, cost, and effort score. Your top eight campaigns will be added to your marketing plan calendar in the next tab. Please make sure to sort by 'score' to identify your best campaign ideas.
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StrategyChannelExamplePotentialCostEffortScore
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Answer 30 Quora questionsExisting Platforms1 - Best1 - Low1 - Low3.63
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Create a webinar that solves a problem faced by your potential customersWebinar(see example)1 - Best1 - Low2 - Medium4.63
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Create an educational sequence to teach an advanced curriculmn about a service you offerEmail Marketing(see example)1 - Best1 - Low3 - High5.63
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Start a podcast and interview 4 guests in your industryPodcasting(see example)1 - Best1 - Low3 - High5.63
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Build a community to help a group of people that could be potential customersCommunity Building(see guide)2 - Good1 - Low2 - Medium5.75
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Create 5 articles that cross promote products/services for potential partners. Out reach to 50 companies with blogs
Content Marketing2 - Good1 - Low2 - Medium5.75
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Get 5 testimonials for case studies to highlight sucesful campaigns you have createdContent Marketing(see example)2 - Good1 - Low2 - Medium5.75
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Create a course to teach a relevant skillContent Marketing(see example)2 - Good1 - Low2 - Medium5.75
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Create an educational sequence to teach the fundamentals of something your are an expert inEmail Marketing(see example)2 - Good1 - Low2 - Medium5.75
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Create content posing an opposing view around a mainstream topicGuerilla marketing(see example)2 - Good1 - Low2 - Medium5.75
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Create an Instagram account highlighting the extreme end of a industry nicheGuerilla marketing(see example)2 - Good1 - Low2 - Medium5.75
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Create an ad campaign to highligh obvious things that should not be done in your nicheGuerilla marketing(see example)2 - Good1 - Low2 - Medium5.75
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Create an instagram account with inspiring content in a specific niche in your industryGuerilla marketing(see guide)2 - Good1 - Low2 - Medium5.75
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Out reach to 10 companies that could provide complimentary servicesPartnerships(see example)2 - Good1 - Low2 - Medium5.75
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Create 5 Infographics trending topics in your industry or shoulder niche and reach out to 100 blogs for each infographic
Search Engine Optimization(see example)2 - Good1 - Low2 - Medium5.75
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Identify and reach out to 50 clients types who are likely to talk about your work to potential clientsViral Marketing2 - Good1 - Low2 - Medium5.75
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Create a tool that will helps visitors identify a solution you can solveEngineering as Marketing(see example)2 - Good1 - Low3 - High6.75
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Create a WordPress plugin that could provide value to potential customersEngineering as Marketing(see example)2 - Good1 - Low3 - High6.75
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Out reach out to 50 blogs in your industry to guest post forTarget Blogs(see guide)2 - Good1 - Low3 - High6.75
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Create the ultimate resource for a niche in your industryViral Marketing(see example)1 - Best2 - Medium3 - High7.13
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Write a 5 series of articles on MediumExisting Platforms(see guide)2 - Good3 - High2 - Medium8.75
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Create unxpected content about a mainstream boring topic in your industryGuerilla marketing(see example)2 - Good3 - High2 - Medium8.75
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Test 10 single keyword adgroups Search Engine Marketing(see example)2 - Good3 - High2 - Medium8.75
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Target 3 highly localised keywords related to your servicesSearch Engine Optimization(see example)2 - Good3 - High2 - Medium8.75
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Run a Like campaign, promote 2 blog posts and remarket with an offer pageSocial & Display Ads(see guide)2 - Good3 - High2 - Medium8.75
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Become a contributor to 10 boards on Pinterest in relevant nichesSocial & Display Ads(see guide)2 - Good3 - High2 - Medium8.75
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Run a virtual summit about a popular service that is offered in your industryVirtual Summit(see guide)2 - Good3 - High2 - Medium8.75
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Run a virtual summit about a platform that could become popular in the future in your indsutryVirtual Summit2 - Good3 - High2 - Medium8.75
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Author a book to teach a specific topic in your nicheGuerilla marketing(see example)2 - Good3 - High3 - High9.75
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Reach out to 50 blogs to cross promote your services/productTarget Blogs(see guide)2 - Good3 - High3 - High9.75
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Create an affiliate program for your servicesAffiliate Programs4 - Low3 - High2 - Medium11.00
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Create a paid course hosted on your site that affiliates can promoteAffiliate Programs4 - Low3 - High3 - High12.00
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Create a free video series to teach how to use tools in your industry and reach out to 100 blogs to promote
Content Marketing4 - Low3 - High3 - High12.00
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Add your own ideas here and grade them
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