ABCD
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FieldFormatExampleDescription
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Unique Merchant SKUAlphanumeric12345SKU assigned to the item by the brand.
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Product NameString (90 character limit)Acme Bird SeedName of the product associated with the SKU.
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Product URLStringTracking URL that leads a customer directly to the product.
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Image URLStringDirect URL to the image file associated with the product.
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Current PriceInteger (8,2)49.99Current price of the product.
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Stock AvailabilityStringYIndicates availability of the product: "Y" (Yes), "N" (No), "Back-Order", "Pre-Order", "Limited Availability"
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ConditionStringNewCondition of the product: "New", "Used", "Refurbished".
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EANInteger012345678905International Article Number (or European Article Number) for the product—typically a 13 digit sequence on the bar code.
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UPCInteger12345678905Universal Product Code for the product—typically a 12 digit sequence on the bar code.
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ISBNInteger978-3-16-148410-0For written products, this is the International Standard Book Number.
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MPNAlphanumericHSC0424PPManufacturer Part Number for product set by the brand.
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Shipping RateInteger$4.99Shipping cost for this item; 0 denotes free shipping.
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Original PriceInteger150The original price of the product.
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Coupon CodeAlphanumericSAVE10Code that applies a discount or offer to the product.
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Coupon Code DescriptionString (150 character limit)10% off + free shippingDetails about coupon/offer
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ManufacturerStringAcme CorporationManufacturer of the product.
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Product DescriptionString (4000 character limit)Acme's new bird seed formula is 100% guaranteed to attract Road Runners!Provides all relevant product details
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Product TypeStringbird,seed,birdseedOrdered list describing the product (CSV)
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CategoryStringBird Products > Bird SeedThe category field can be a breadcrumb or a custom value.
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Category IDNumeric96639Category ID value; specific to Shopping.com feed specs
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Parent SKUString323461A32
If the product is a variant in a family of similar products,this SKU identifies the product family (e.g. shoes of different sizes/colors)
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Parent NameStringAcme ProductsIf the product is a variant in a family of similar products,this name identifies the product family.
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Top Seller RankInteger1This is an advertiser's internal sales rank of the product. 1 is the best, meaning the product is the best-seller.
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Estimated Ship DateStringAllow 2-3 weeks for delivery.Provides estimated time-frame for shipping. Most relevant when providing stock availability (e.g. back-order)
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GenderStringIf the product is marketed at certain genders, these can be specified here.
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ColorString (CSV)blue,white,red/blackIndicates the primary colors of the product. Multi-colored items are separated with a slash.
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MaterialString (CSV)cotton,polyesterIndicates the material of the product.
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SizeInteger28Indicates the size of the product.
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Size Unit of MeasureStringInchesUnit of measure used for sizing
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Age RangeString3 - 6 yearsAge range for whom the product is intended: # - # (years or months)
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Cell Phone Plan TypeStringPrepaidFor cell phone plan products, indicate the type.
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Cell Phone Service ProviderStringAT&TFor cell phone plan products, indicate the service provider.
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Stock DescriptionString (100 character limit)Free shipping on purchases of $100+Any special status about an item.
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Product Launch DateInteger20380119The date that the product was launched, in YYYYMMDD format.
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Product Bullet Point 1String (100 character limit)Acme Bird Seed is made with 100% organic ingredients.First short descriptive statement about the product features.
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Product Bullet Point 2String (100 character limit)Specifically formulated for Road Runners.Second short descriptive statement about the product features.
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Product Bullet Point 3String (100 character limit)Guaranteed to make a speeding Road Runner stop!Third short descriptive statement about the product features.
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Product Bullet Point 4String (100 character limit)Great for using as a diversion when plotting against Road Runners.Fourth short descriptive statement about the product features.
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Product Bullet Point 5String (100 character limit)Part of an excellent line of products from Acme Corporation.Fifth short descriptive statement about the product features.
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Alternative Image URL 1StringURL to an image with an alternative angle or view.
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Alternative Image URL 2StringURL to an image with an alternative angle or view.
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Alternative Image URL 3StringURL to an image with an alternative angle or view.
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Alternative Image URL 4StringURL to an image with an alternative angle or view.
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Alternative Image URL 5StringURL to an image with an alternative angle or view.
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Mobile URLStringURL for the mobile site that provides product information.
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Related ProductsString (CSV)A123235,S2422541,G2365244Provide up to 3 merchant SKUs for complimentary or similar products.
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Merchandising TypeString"New" or "Clearance".Identifies a product as New or Clearance.
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Product WeightInteger5Indicate the product's weight.
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Zip CodeInteger93101If an advertiser has multiple shipping locations, this field identifies the shipping zip code.
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Shipping WeightInteger7.5Indicates shipping weight.
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Weight Unit of MeasureStringPoundsUnit of measure used for product weight.
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FormatString"Paperback" or "Vinyl" or "Digital".Indicates the format of a media product—can be any custom format.
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Unit PriceStrong$2 / lb or $4 / ozPrice per unit by weight or volume
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BundleBooleanYES or NOIndicates if the product is a bundle of several separate products.
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Software PlatformString (CSV)Indicates the platforms on which the software can run (CSV)Mac,PC,Linux
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Watch Display TypeString"Analog" or "Digital"For products that are a watch, indicate the display type.
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Product BidInteger2Bid value of the product.
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Text1StringFirst custom field for brands to pass any custom text values.
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Text2StringSecond custom field for brands to pass any custom text values.
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Text2StringThird custom field for brands to pass any custom text values.
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Numeric1IntegerFirst custom field for brands to pass any custom numeric values.
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Numeric2IntegerSecond custom field for brands to pass any custom numeric values.
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Numeric3IntegerThird custom field for brands to pass any custom numeric values.
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Money1IntegerFirst custom field for brands to pass any custom money values.
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Money2IntegerSecond custom field for brands to pass any custom money values.
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Money3IntegerThird custom field for brands to pass any custom money values.