OKR Planning (Pre ZOKRI Sheet)
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This OKR spreadsheet has been carefully created to you plan great OKRs and be ready to use ZOKRI to manage your OKRs and align Initiatives
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Make sure you READ CELL COMMENTS to get tips on how to plan and create your OKRs and use ZOKRI
Watch Video On This Sheet
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READ ONLY - MAKE A COPY or DOWNLOAD to Edit
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Need help: Questions, want your OKRs added to ZOKRI to save you time, or want to talk to an OKR coach? Email support@zokri.com
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Progress Will Be Measured By ONE Of TheseMethod 5 Set-up
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Company Objectives 2019
Method 1Method 2Method 3Method 4Method 5KPI Source
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Metric
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OKRsDescribe O or KROwnerFromTo% CompleteMilestonesTrello / Asana / JIRA CardKPIIF KPI, NAME
e.g. Manual Update, Hubspot, GA
KPI OwnerUpdated
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OBJECTIVE
Make it obvious we're the clear market leader in [CATEGORY]
Martha JenningsARR
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Key Result 1Increase our Revenue to $25m in 2019$14,600,000$25,000,000
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Key Result 2Support our customers across all time-zonesSee Notes
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Key Result 3Raise funding from VCs and extend our runway extended until 2022Yes
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Key Result 4Increase our Average Monthly MRR Growth to 25%YesMonthly MRR GrowthManually UpdatedDave JonesMonthly
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Progress Will Be Measured By ONE Of TheseMethod 5 Set-up
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Sales Team Objectives Q4
Method 1Method 2Method 3Method 4Method 5KPI Source
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Metric
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OKRsDescribe O or KROwnerFromTo% CompleteMilestonesTrello / Asana / JIRA CardKPIIF KPI, NAME
e.g. Manual Update, Hubspot, GA
KPI OwnerUpdated
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OBJECTIVEAmbitious sales growth, no problemJessica Miles
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Key Result 1Increase Average Revenue Per Account (ARPA) to $20KYesARPAManuall UpdatedDave JonesMonthly
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Key Result 2Achieve $250k New Monthly Recurring RevenueYesNew MRRHubspot
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Key Result 3Increase New Bookings at Total Contract Value (TCV) to $2.5mYesNew BookingsManuall UpdatedDave JonesMonthly
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Key Result 4
Increase New Contract Average Months Up Front Payments to 2 year
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OBJECTIVEMake the most of all the MQLs we getSusan Chan
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Key Result 1Increase MQL Discovery Calls % to 80.0%Yes
MQL Discovery Calls Complete %
Manuall UpdatedMax BerkeleyWeekly
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Key Result 2Average 450 SQLs Per Month this QuarterYesSQLsHubspot
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Key Result 3Increase Qualified To Buy Leads to 120 this QuarterYesQualified To BuyHubspot
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OBJECTIVETurn quality SQLs to long-term Revenue, just a little fasterJessica Miles
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Key Result 1Grow Sales Qualified Lead (SQL) : Closed Won to 30.0%YesSQL to Closed : WonHubspot
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Key Result 2Reducing the Sales Cycle to 22 DaysYesSales CycleHubspot
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Key Result 3Customer Service are loving all the deals we're doing - 100%88%100%
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Progress Will Be Measured By ONE Of TheseMethod 5 Set-up
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Marketing Team Objectives Q4
Method 1Method 2Method 3Method 4Method 5KPI Source
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Metric
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OKRsDescribe O or KROwnerFromTo% CompleteMilestonesTrello / Asana / JIRA CardKPIIF KPI, NAME
e.g. Manual Update, Hubspot, GA
KPI OwnerUpdated
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OBJECTIVEBuild a brand that has real valueFred Destiny
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Key Result 1We're in the Top Right of the Gartner Magic QuadrantYes
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Key Result 2
Sales report that cold call propsects have heard of us over 80% of the time
YesProspect AwarenessToddMonthly
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OBJECTIVE
Turn our website in to a lean mean lead generation machine
Fred Destiny
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Key Result 1Deliver the new website projectYes
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Key Result 2Increase Trial Sign-up Conversion Rate to 8%YesTrial Sign-up Conv. %Google Analytics
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Key Reult 3Generate 2K MQL for Sales to follow-upYesMQLsHubspot
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Progress Will Be Measured By ONE Of TheseMethod 5 Set-up
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Social Proof Project Team Objectives Q4
Method 1Method 2Method 3Method 4Method 5KPI Source
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Metric
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OKRsDescribe O or KROwnerFromTo% CompleteMilestonesTrello / Asana / JIRA CardKPIIF KPI, NAME
e.g. Manual Update, Hubspot, GA
KPI OwnerUpdated
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OBJECTIVEWe don't need to say we're the best, our users doDonna Jacobs
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Key Result 1Look - social proof, our G2 and Capterra ratings are over 4.5 starsYesAverage Star RatingManual UpdateColin EastonMonthly
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Key Result 23 epic case studies are on our websiteYesPublished Case StudiesManual UpdateColin EastonMonthly
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Progress Will Be Measured By ONE Of TheseMethod 5 Set-up
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Product Team Objectives Q4
Method 1Method 2Method 3Method 4Method 5KPI Source
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Metric
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OKRsDescribe O or KROwnerFromTo% CompleteMilestonesTrello / Asana / JIRA CardKPIIF KPI, NAME
e.g. Manual Update, Hubspot, GA
KPI OwnerUpdated
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OBJECTIVEWe are building what mattersToby Moor
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Key Result 1Grow the self-serve trial to trial-sign-up conversion to 9%YesTrial Sign-up to Paying %HubspotToby MoorMonthly
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Key Result 2Deliver 100% of Q4 Committed Customer Needed FeaturesYes
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Key Result 3Reduce Churn to under 1%YesChurnDave JonesMonthly
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OBJECTIVEQualitative & Quantitive Product Insight On TapToby Moor
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Key Result 110 data-driven (Mix Panel) improvements to go live010
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Key Result 2
20 30 min interviews with cutomers are complete and learnings shared
020
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Key Result 3100 resonses to survey for failed trialistsYes
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