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Competitor NameCompetitor TypeLocation (s)Products/ servicePriceWebsite (URL)Busines Size (Small, Medium, Large)Target AudienceUSPApp experience (Rate)App successes (good features)App failures (poor features)
Features (Rate - needs work, okay, good, outstanding)
Accessibility (Rate)User Flow (Rate)Navigation (Rate)Visual Design (Brand Identity)Content (Tone)Content (Descriptiveness)
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McDonaldsDirectTier 1, 2, 3 citiesFood: dine in, delivery, takeawayVery afforadable for masseshttps://mcdindia.com/LargeVaried: children, their parents, teenagers, young adultsQuality, service, cleanliness, value for money (popularising kiosk ordering)Kiosk: 10Kiosk: Very easy to use and understand, highly user friendly, option to ask for assistanceKiosk: Queues for kiosk, standing and ordering, getting up from table OutstandingGoodOutstanding Outstanding10: modern, casual, lively, young, great marketingCasual, friendly, helpful9
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Taco BellDirectTier 1, 2 citiesFood: dine in, delivery, takeawayAfforable for masseshttps://www.tacobell.co.in/Large18 - 34 yearsAffordable variety of Mexican foodKiosk: 8.5Kiosk: User friendly, easy navigationKiosk: Overload of information (customise order area)GoodGoodGood Good9.5: youthful, bold, fun, lively, casual, friendlyPersonal, informative, casual, friendly8.5
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Domino'sDirectTier 1, 2, 3 citiesFood: dine in, delivery, takeawayReasonable (middle class)https://www.dominos.co.in/Large13 - 35 yearsDelivery within 30 minutes or free, deliver on trains8Customisation of orderCan have better UI (better placement of elements like offers etc)OutstandingGoodGood Good8: Can improve typography, placement on appAverage, transactional, point to point9
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SwiggyIndirectTier 1, 2, 3 citiesDelivery: food, restaurants, groceries, meat, book shops, Swiggy genieVariety: street shops to gourmethttps://www.swiggy.com/Large16 - 35 years No minimum order, delivering other essentials, stories of delivery executives9.5Responsive, good & quick customer service - chat and call options, offers clearly stated - bold, well categorised, delivery executive stories, want to repeat order?Sometimes no order updates (technical)OutstandingOutstandingOutstanding Outstanding9: good colour palette, hierarchy, breathing space, illustration style. Spacing can be improvedTalks directly to user, helpful, comforting9.5
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ZomatoIndirectTier 1, 2, 3 citiesFood delivery: restaurants, health supplements, restaurant details and reviewsVariety: street shops to gourmethttps://www.zomato.comLarge16 - 35 years Tie up with restaurants for discount on outdoor dining8.5Go out secion - reviews, photos of restaurants (helps to decide where to dine out), one liners on loading page, want to repeat order?, mention number of orders paced recently from a restaurant (trust)Slightly cluttered UIOutstandingOutstandingOutstanding Outstanding9: good colour palette, bold, modern, simple, excellent social mediaTalks directly to user, good one liners, personal9.5
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Prithvi CafeIndirectMumbaiRestaurant: dine in and deliveryReasonable N/AMedium16 - 45 yearsBeside Prithvi theatre in Mumbai N/AOf restaurant: ambience, decor (lighting), good crowd, very good food for reasonable pricesOf restaurant: no AC, some seating areas are not very hygenic, always very crowded - waiting time (but also maintains reputation)N/AGoodOf restaurant: goodOf restaurant: okayNot very extensiveAverage, transactional, point to pointOf menu: 7
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