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Instructions:
1. Take good notes in customer interviews :)
2. Select key quotes or ideas from your notes and transfer here (express a single idea per line)
3. What does this quote relate to? Select emotions, life, and specifics (if applicable)
4. Please be sure to include names, dates, etc. on every line
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YOUR NameDateINTERVIEWEE Name
Organization
EmotionTheir LifeSpecificsQuote/IdeaOther
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Layne Mostyn13 June 22Godfrey PlataLA Forward:( AngryPain/ProblemText banking and social media are emotionally difficult for Godfrey because the anonymity factor makes some people say rude things they wouldn’t say in person.
From election debrief meeting (not an interview)
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Layne Mostyn13 June 22Godfrey PlataLA Forward:) ExcitedGoal or JTBD
The popularity of LA Forward's primary voting guide surprised them. This is the first election cycle they've published one and it received 52K views on their website, which they’re very proud of.
From election debrief meeting (not an interview)
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Layne Mostyn13 June 22Godfrey PlataLA ForwardBackground ContextEven though there was a month of early voting, most of the voting guide views were in the last 24 hours before the election. Related: early voting is highly under-utilized.
From election debrief meeting (not an interview)
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Layne Mostyn13 June 22Erin Darling
LA City Council District 11 Candidate
Background ContextMany candidates don’t go out of their way to reach overlooked communities. It takes more work to find and speak to those voters.
From LA Forward election debrief meeting (not an interview)
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Layne Mostyn13 June 22Godfrey PlataLA Forward:( AngryPain/ProblemNo voting centers near his neighborhood (Koreatown).
From election debrief meeting (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:( AngryPain/ProblemI heard from a lot of people who were intimidated by the 8-page ballot.
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA ForwardGoal or JTBDHow do we do education earlier and encourage early return of VBM ballots?
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:) ExcitedWorkaround
I spent a day putting together a voter guide (including judges!!!!) for people and put it out to my friend circle and social media and was surprised how many people used it! (I made it super easy by putting it in ballot order)
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:) ExcitedBackground ContextBeing able to meet the candidates and talk to voters felt important.
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:) ExcitedBackground ContextPeople going canvassing for a number of candidates - several said they got excited by going to a candidate event
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:) ExcitedWorkaroundHad “bagels and ballots” with a couple friends in the neighborhood to fill out ballots, was really fun and a good way to meet some other neighbors
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:( AngryPain/ProblemDifficult to research some local candidates, esp controller + judges. Someone suggested the bar assoc as a good place to find out about judges.
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22LA Forward VolunteerLA Forward:( AngryPain/ProblemLots of people did not want to open doors even while at home during canvassing
From LA Forward election debrief meeting agenda doc (not an interview)
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Layne Mostyn13 June 22Erin Darling
LA City Council District 11 Candidate
Background Context
The campaign needs volunteers to talk to people door to door and by phone, having conversations that are real. Literature isn’t as memorable. “At the end of the day, we live in the real world, we don’t live online.”
From election debrief meeting (not an interview)
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Layne Mostyn13 June 22David LevitusLA Forward:| EmbarrassedObstacleHeard anxiety from LA Forward volunteers who don’t know all the answers or know how local politics works (presumably as an obstacle to volunteering).
From election debrief meeting (not an interview)
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Layne Mostyn2 Feb 13crazygoalie2002
Organizing for America
:( AngryPain/Problem
The hardest part about being a field organizer is working with people. The job of a field organizer is to coordinate the efforts of the volunteers in the area, find more volunteers, and to train the volunteers so that when GOTV (get out the vote) comes along they are prepared to take the reigns and do the campaigning themselves. Not only do you have to train people, but the people you are training have no responsibility to you whatsoever, it is totally on their free will that they are there. This means that for every event there is around a 60 + % flake rate (people that say they will come and do not). I had to convince the people that they wanted to help and tell them how important it was to our campaign.
Found on Reddit and thought it was interesting
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Layne Mostyn23 May 18socialistbob???:) ExcitedGoal or JTBD
Learn list pulling in VAN and learn how to pull extremely complex lists. Find the person in you're office who knows the most about VAN and learn from them. (Refers to NGP VAN, the "leading technology provider to Democratic and progressive campaigns". Here's their documentation.)
Found on Reddit and thought it was interesting
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Layne Mostyn15 June 22Sister District Volunteer
Sister District NE SF
:) ExcitedGoal or JTBD
Practicing Words that Win "3 Vs" (framing values/villains/vision) helps the field volunteer connect more with the issues they want to talk to voters about. They want to use this vernacular in every conversation they have.
From monthly organizing meeting (not an interview)
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Layne Mostyn15 June 22
Natalie - Sister District Leader
Sister District NE SF
:) ExcitedGoal or JTBD
Getting voters excited about voting for candidates at the bottom of the ticket makes it likely they will vote for all candidates up-ballot. It's called the "reverse coattail effect".
From monthly organizing meeting (not an interview)
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Layne Mostyn15 June 22
Natalie - Sister District Leader
Sister District NE SF
:) ExcitedGoal or JTBD
Voter enthusiasm is measured on a 1-5 scale, 1s and 2s being strong "yes" voters and 4s and 5s being strong "no" voters. Sister District phone banks to identify the "3s" who are undecided or aren't sure if they will vote and gets candidates in touch with them to persuade them to vote.
From monthly organizing meeting (not an interview)
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Layne Mostyn24 Dec 20alokine???Background Context
If you want to learn more about the voter file (unarguably our most important data) and how we use it, Eitan Hersh’s Hacking the Electorate is a great book length treatment. [Note: here's a slide summary I found of the book online]
Found on Reddit and thought it was interesting
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Stacey Scott25 June 22Mya Stark**Shared questions via Google Doc, awaiting responses**
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