Experiment Backlog

	A	B	C	D	E	F	G	H	I	J
1	Experiment backlog			Hypothesis				Resources
2	Experiment name	Status	Category	Metric	Prediction	$ value / month	Probability of success	Marketing/Sales	Engineering	Design

3	Drive more traffic through paid advertising	Draft	Acquisition	visits	12%	$15,000.00	3 High	3 High	1 Low	2 Medium
4	More signups through retargeting	In prep	Activation	signups	8%	$2,000.00	3 High	3 High	1 Low	3 High
5	Improve deal close rate by offering X day trial	In Pipeline	Conversion	deal close rate	5%	$20,000.00	2 Medium	2 Medium	3 High	1 Low
6	Send personalized status reports to cold leads	Discarded	Acquisition	calls	5%	$8,000.00	2 Medium	3 High	2 Medium	3 High
7	Send (semi) personalized video to all who sign up for the demo	In prep	Acquisition	calls	10%	$8,000.00	2 Medium	3 High	3 High	3 High
8	Increase ARPA by dividing up product into separate products	In prep	Revenue	ARPA	10%	$10,000.00	2 Medium	2 Medium	3 High	2 Medium
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100