Happy Healthy You - Search & AI Research Workbook

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1	What this workbook is, how each number was produced, and how to read the tiers. Prepared by Team Empathy, September 2026. Market: Australia. Currency: AUD.
2	Section	What you need to know

3	Workbook	Happy Healthy You: Search & AI Research Workbook. Team Empathy, September 2026.
4	What this is	Team Empathy's search and AI-search research for Happy Healthy You (happyhealthyyou.com.au): 164 triangulated keywords, a 129-prompt AI library, a 14-cluster content strategy, and an AEO maturity scorecard. Each tab is self-contained. Sources and method are on the last tab.
5	Market and currency	Scored for Australia throughout. Every volume is Australian monthly search demand and every dollar figure anywhere in this engagement is AUD (A$). No other market is mixed in.
6	Keyword volumes	Triangulated across Google Keyword Planner, SEMrush and Ahrefs: we take the median of the three. No single tool is trusted on its own, because each one measures a different slice of the same demand and they routinely disagree by multiples. Where Keyword Planner sits far above the other two, it is grouping close variants, so it is set aside and the working volume comes from the two that agree. A blank source column means that tool returned nothing for the term.
7	Confidence tiers	The tier says how much to trust the volume, not how attractive the keyword is. Tier 1: three sources within tolerance and a median taken, or two sources that agree. Tier 2: the sources disagree, or Keyword Planner was set aside for close-variant grouping, so the figure is directional. Tier 3: one source or no source returned a volume, so the number is a placeholder and the term is carried for territory evidence only. The 'Why this tier' column states the exact reason for every row.
8	Commercial basket	The money model runs ONLY on the 87 commercial-intent terms, worth 51,095 searches a month. These are the terms where someone is looking for a product, a remedy or a way to fix a symptom, which is the demand Happy Healthy You can actually convert. Every row in the keyword tab is marked as in the basket or not.
9	What we deliberately excluded	278,040 searches a month of medical-definition demand and 175,400 a month of commodity ingredient demand are excluded from the money model on purpose. Those SERPs belong to healthdirect, Mayo Clinic and the marketplaces, and no supplement brand takes them off those sites. Counting them would inflate the number and make the model dishonest. They are shown here as territory evidence only. Total measured demand across all three buckets is 504,535 a month.
10	Prompt library	129 real questions Australian women ask AI assistants across the whole range (menopause, hormones, PMS, sleep and stress, endometriosis, gut, liver, skin, thyroid, PCOS). Every prompt carries a volume band, a directional monthly range, a 1-5 priority and a call on whether Happy Healthy You can uniquely own the answer.
11	Prompt volumes	Directional estimates, never measured. No AI platform publishes prompt volumes, so each prompt is anchored to the real keyword volumes of the search terms sitting underneath it and a conservative query fan-out uplift is applied. Treat every figure as a floor, not a point estimate. The anchor terms are shown per prompt so you can check the working.
12	Cluster strategy	14 clusters. Keyword and prompt counts on that tab are computed from the keyword and prompt tabs in this same workbook at build time, so the three tabs can never drift apart. GSC performance is their own Search Console, 2025-09-01 to 2026-08-28.
13	Cluster priority	Computed, not hand-set. A cluster scores +2 when Happy Healthy You already sells a product into it, +2 when commercial demand is 5,000 searches a month or more (+1 at 1,000 or more), +1 when it holds five or more priority-5 prompts, and +1 when ten or more of its prompts are uniquely ownable. The points are capped at 5.
14	AEO score	Team Empathy's AEO Maturity Model: four pillars scored out of 25 each (Technical, Content, Authority, Measurement). Happy Healthy You scores 52/100. AI-Ready Certified = 80/100, which requires Professional on all four pillars.
15	Prepared	3 September 2026. Revenue modelling lives in the strategy report, not this workbook.
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