2016 SOLB Raw Data & Charts
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1
First off, we'd like to get to know you. Which of the following options best describes your relationship with link building?
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
How many people are on your link acquisition team?
What is you or your client's average budget per month allocated to link building?
What model do you use to charge for link building services?
Other
What percentage of your typical client's overall SEO budget is dedicated to link building?
What percentage of your SEO work/campaigns is focused on link acquisition?
What is the average salary of your link builders?
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
MozMajesticAhrefs
BuzzStream
Pitchbox
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
Other
If you selected "Other" in the previous SEO tools question, which other tools do you use?
How integrated into other marketing processes or departments is your link building? Or is it typically isolated from the rest of the marketing mix?
Link Building
Link Earning
Relationship Building
Content Marketing
Just PR by another name
I couldn't care less what anyone calls it, as long as it works.
2
Agency
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
21+
$2,500 - $5,000
Charge an hourly rate for link building work
0 - 25%
76 - 100%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
MozMajestic
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
3
I couldn't care less what anyone calls it, as long as it works.
3
Consultant / Freelancer
51-200 Employees
21+
$2,500 - $5,000
Charge an hourly rate for link building work
0 - 25%1 - 25%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Infographic Promotion
Local Citations/Business Directories
MozMajestic
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
7
Relationship Building
Content Marketing
4
Agency
51-200 Employees
21+
$2,500 - $5,000
Charge by link packages (groups of 5, 10, etc.)
76 - 100%
76 - 100%
$20,000-$29,999
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
MajesticAhrefs
URL Profiler
6
Link Building
Link Earning
Relationship Building
5
Agency
51-200 Employees
2-5
$1,000 - $2,500
Charge an hourly rate for link building work
26 - 50%
26 - 50%
$30,000-$39,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Moz
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
8
Just PR by another name
6
In-House Content Marketer
1-50 Employees
2-5
$1,000 - $2,500
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Digital PR
Content Publication/Promotion, Guest Posting, etc.
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
10
Content Marketing
7
Agency
1-50 Employees
2-5
$1,000 - $2,500
Package link building within a larger SEO service
51 - 75%
76 - 100%
$30,000-$39,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
MajesticAhrefs
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
7
Link Building
8
Agency
1-50 Employees
51-200 Employees
201-1000 Employees
21+
We service an even amount of clients in all of these ranges.
Package link building within a larger SEO service
76 - 100%
76 - 100%
$20,000-$29,999
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
MozMajestic
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
0
I couldn't care less what anyone calls it, as long as it works.
9
Agency
51-200 Employees
21+
$2,500 - $5,000
Charge an hourly rate for link building work
26 - 50%
51 - 75%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
MozMajestic
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
4
Link Building
10
Consultant / Freelancer
1-50 Employees
Just me!
$1,000 - $2,500
I’m an in-house SEO and link building is part of my job
26 - 50%
1 - 25%
$50,000-$59,999
B2B
Small to Mid Sized Businesses
Agency (White Label, etc.)
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Digital PR
Content Publication/Promotion, Guest Posting, etc.
BuzzSumo
3
Link Earning
Relationship Building
Content Marketing
11
Agency
1-50 Employees
2-5
Under $1,000
Charge per link - varying range (based on individual metrics)
0 - 25%
26 - 50%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
Ahrefs
SEMrush
Google Analytics / Search Console (WMT)
3
Relationship Building
Content Marketing
12
Agency
1-50 Employees
6-10
$10,000-$20,000
Charge per link - flat rate
0 - 25%1 - 25%
$50,000-$59,999
B2B
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Digital PR
MozAhrefs
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
excel7
Relationship Building
Content Marketing
Just PR by another name
13
In-House SEO
1000+ Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$80,000+
I'm In-House, I only work with the company signing my checks!
Digital PR
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Paid Links
SEMrush
Screaming Frog
0
Link Building
14
In-House PR
51-200 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$40,000-$49,999
I'm In-House, I only work with the company signing my checks!
Digital PR
Digital PR
Google Analytics / Search Console (WMT)
2
Link Building
15
Agency
1-50 Employees
6-10
$1,000 - $2,500
Package link building within a larger SEO service
0 - 25%
51 - 75%
$50,000-$59,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Local Citations/Business Directories
MozAhrefs
Google Analytics / Search Console (WMT)
Screaming Frog
URL Profiler
Buzzstream
10
I couldn't care less what anyone calls it, as long as it works.
16
In-House SEO
201-1000 Employees
2-5
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
26 - 50%
26 - 50%
$50,000-$59,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
Ahrefs
SEMrush
Google Analytics / Search Console (WMT)
6
I couldn't care less what anyone calls it, as long as it works.
17
Agency
1-50 Employees
2-5
$5,000 - $10,000
Package link building within a larger SEO service
0 - 25%
26 - 50%
$50,000-$59,999
B2B
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
MozAhrefs
SEMrush
BuzzSumo
Screaming Frog
Link prospector
8
Just PR by another name
18
In-House SEO
1000+ Employees
2-5
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
MozMajestic
Google Analytics / Search Console (WMT)
BuzzSumo
3
I couldn't care less what anyone calls it, as long as it works.
19
In-House Content Marketer
1-50 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%
26 - 50%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Infographic Promotion
Paid Links
Moz
Google Analytics / Search Console (WMT)
BuzzSumo
10
Content Marketing
I couldn't care less what anyone calls it, as long as it works.
20
In-House SEO
51-200 Employees
2-5
$5,000 - $10,000
I’m an in-house SEO and link building is part of my job
51 - 75%
51 - 75%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Infographic Promotion
Majestic
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
1
Link Building
21
In-House Content Marketer
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
0 - 25%
26 - 50%
$20,000-$29,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Moz
SimilarWeb
Google Analytics / Search Console (WMT)
URL Profiler
2
Link Building
22
Business Owner
1-50 Employees
Just me!
$1,000 - $2,500
Charge an hourly rate for link building work
26 - 50%
26 - 50%
$50,000-$59,999
B2BB2C
Enterprise
Broken Link Building
Digital PR
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
Moz
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
5
Link Building
Content Marketing
Just PR by another name
23
In-House SEO
51-200 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$30,000-$39,999
I'm In-House, I only work with the company signing my checks!
Digital PR
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
MozMajesticAhrefs
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
2
Link Building
Content Marketing
24
Consultant / Freelancer
1-50 Employees
2-5
$1,000 - $2,500
Charge per link - varying range (based on individual metrics)
76 - 100%
76 - 100%
$20,000-$29,999
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Digital PR
BuzzStream
7
Just PR by another name
25
In-House SEO
1-50 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
MozMajesticAhrefs
SEMrush
SEOSpyder
5
Just PR by another name
26
Consultant / Freelancer
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
Just me!
$1,000 - $2,500
Charge by link packages (groups of 5, 10, etc.)
51 - 75%
26 - 50%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Paid Links
Majestic
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
4
Link Building
27
Agency
51-200 Employees
201-1000 Employees
2-5
$1,000 - $2,500
Charge an hourly rate for link building work
0 - 25%
26 - 50%
$20,000-$29,999
B2C
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
Moz
BuzzSumo
5
Link Earning
28
Agency
1-50 Employees
2-5
$2,500 - $5,000
Package link building within a larger SEO service
51 - 75%
51 - 75%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Moz
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
CrystalCrystal9
Link Earning
Relationship Building
Content Marketing
Just PR by another name
29
Agency
51-200 Employees
2-5
We service an even amount of clients in all of these ranges.
I’m an in-house SEO and link building is part of my job
0 - 25%
26 - 50%
$30,000-$39,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
Majestic
BuzzStream
7
Link Building
30
In-House SEO
1-50 Employees
Just me!
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$50,000-$59,999
B2B
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Digital PR
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Digital PR
Infographic Promotion
Paid Links
Ahrefs
Pitchbox
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
0
Content Marketing
31
Consultant / Freelancer
1-50 Employees
Just me!
$2,500 - $5,000
Package link building within a larger SEO service
26 - 50%
26 - 50%
$80,000+
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Infographic Promotion
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
7
Link Building
Content Marketing
32
Agency
51-200 Employees
21+
$2,500 - $5,000
Charge an hourly rate for link building work
76 - 100%
76 - 100%
$20,000-$29,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
MozMajestic
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
4
I couldn't care less what anyone calls it, as long as it works.
33
Agency
1-50 Employees
2-5
$1,000 - $2,500
Charge by link building campaign
26 - 50%
26 - 50%
$40,000-$49,999
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
MozMajesticAhrefs
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
n/a6
Link Building
Link Earning
Content Marketing
I couldn't care less what anyone calls it, as long as it works.
34
Agency
1-50 Employees
2-5
Under $1,000
Package link building within a larger SEO service
26 - 50%
26 - 50%
$30,000-$39,999
B2C
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Resource Pages, Links List Pages, etc.
Digital PR
Infographic Promotion
Paid Links
MozMajestic
Google Analytics / Search Console (WMT)
RavenTools
2
Link Building
35
Agency
1-50 Employees
11-15
$5,000 - $10,000
Package link building within a larger SEO service
51 - 75%
51 - 75%
$30,000-$39,999
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Infographic Promotion
MozMajesticAhrefs
SimilarWeb
Google Analytics / Search Console (WMT)
Screaming Frog
7
Link Building
36
Agency
1-50 Employees
Just me!
Under $1,000
Charge per link - varying range (based on individual metrics)
0 - 25%1 - 25%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
MozMajestic
BuzzStream
SEMrush
BuzzSumo
Screaming Frog
URL Profiler
Scrapebox, Image Raider, Journorequest, Haro, response source
1
Content Marketing
37
Agency
1-50 Employees
6-10
$1,000 - $2,500
Package link building within a larger SEO service
26 - 50%
26 - 50%
$30,000-$39,999
B2B
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
MozMajestic
Google Analytics / Search Console (WMT)
Screaming Frog
10
Link Building
Link Earning
38
In-House SEO
51-200 Employees
2-5
$5,000 - $10,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$50,000-$59,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Infographic Promotion
MozAhrefs
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
8
Link Building
39
In-House SEO
51-200 Employees
2-5
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
0 - 25%
26 - 50%
$50,000-$59,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Digital PR
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
MozAhrefs
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
6
Link Earning
40
Agency
1-50 Employees
2-5
$5,000 - $10,000
We sell digital PR retainers that earn media - we don't sell links
26 - 50%
1 - 25%
$60,000-$69,999
B2BB2C
Enterprise
Digital PR
Digital PR
Moz
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
10
Just PR by another name
41
In-House Content Marketer
1-50 Employees
2-5
$1,000 - $2,500
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$40,000-$49,999
B2B
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Digital PR
Paid Links
SimilarWeb
Google Analytics / Search Console (WMT)
Screaming Frog
URL Profiler
10
Content Marketing
42
In-House SEO
1-50 Employees
Just me!
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
0 - 25%
51 - 75%
$30,000-$39,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
Paid Links
MozAhrefs
BuzzStream
SimilarWeb
Google Analytics / Search Console (WMT)
Screaming Frog
URL Profiler
Buzz sumo
7
I couldn't care less what anyone calls it, as long as it works.
43
In-House SEO
51-200 Employees
Just me!
$1,000 - $2,500
I’m an in-house SEO and link building is part of my job
0 - 25%
26 - 50%
$50,000-$59,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Paid Links
MozMajesticAhrefs
Google Analytics / Search Console (WMT)
9
I couldn't care less what anyone calls it, as long as it works.
44
In-House Content Marketer
201-1000 Employees
6-10
$1,000 - $2,500
I’m an in-house SEO and link building is part of my job
0 - 25%
76 - 100%
$50,000-$59,999
B2B
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Digital PR
MozMajesticAhrefs
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
4
Content Marketing
Just PR by another name
45
Consultant / Freelancer
51-200 Employees
Just me!
$5,000 - $10,000
I’m an in-house SEO and link building is part of my job
51 - 75%
51 - 75%
$80,000+
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Content Publication/Promotion, Guest Posting, etc.
MozMajestic10
Content Marketing
46
In-House SEO
1-50 Employees
2-5
Under $1,000
Charge per link - flat rate
0 - 25%1 - 25%
$80,000+
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Moz
BuzzStream
Pitchbox
BuzzSumo
3
Link Building
Content Marketing
47
In-House SEO
1-50 Employees
6-10
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
76 - 100%
1 - 25%
$40,000-$49,999
B2B
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
MozAhrefs
Google Analytics / Search Console (WMT)
10
Link Building
Content Marketing
Just PR by another name
48
In-House SEO
51-200 Employees
2-5
$5,000 - $10,000
I’m an in-house SEO and link building is part of my job
51 - 75%
51 - 75%
$40,000-$49,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
MozMajesticAhrefs
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
7
Link Building
I couldn't care less what anyone calls it, as long as it works.
49
In-House SEO
1-50 Employees
2-5
Under $1,000
Charge per link - flat rate
0 - 25%
26 - 50%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Content Publication/Promotion, Guest Posting, etc.
Google Analytics / Search Console (WMT)
Screaming Frog
Ninja Outreach
6
Relationship Building
50
Agency
1-50 Employees
2-5
$1,000 - $2,500
Package link building within a larger SEO service
51 - 75%
51 - 75%
$40,000-$49,999
B2C
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Moz
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
3
Content Marketing
51
In-House Content Marketer
1-50 Employees
2-5
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$20,000-$29,999
B2C
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
SEO PowerSuite
SEO PowerSuite
6
Link Earning
52
In-House SEO
1-50 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
26 - 50%
26 - 50%
$60,000-$69,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
Moz
SEMrush
Google Analytics / Search Console (WMT)
10
I couldn't care less what anyone calls it, as long as it works.
53
In-House Content Marketer
201-1000 Employees
6-10
$20,000+
I’m an in-house SEO and link building is part of my job
51 - 75%
51 - 75%
$40,000-$49,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Pitchbox
SEMrush
Google Analytics / Search Console (WMT)
Cision
Cision, Bananatag, Infusionsoft
8
Just PR by another name
54
Agency
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
16-20
$5,000 - $10,000
Charge per link - varying range (based on individual metrics)
51 - 75%
26 - 50%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Local Citations/Business Directories
Paid Links
MozMajesticAhrefs
SEMrush
6
I couldn't care less what anyone calls it, as long as it works.
55
Agency
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
0 - 25%1 - 25%
$80,000+
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
MozMajesticAhrefs
Google Analytics / Search Console (WMT)
URL Profiler
0
Link Building
56
Business Owner
1-50 Employees
2-5
$1,000 - $2,500
Package link building within a larger SEO service
26 - 50%
51 - 75%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Majestic
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
10
Just PR by another name
57
Agency
1-50 Employees
2-5
Under $1,000
Package link building within a larger SEO service
0 - 25%1 - 25%
$30,000-$39,999
Small to Mid Sized Businesses
Resource pages, Links List Pages, etc.
Local Citations/Business Directories
Resource Pages, Links List Pages, etc.
Google Analytics / Search Console (WMT)
2
I couldn't care less what anyone calls it, as long as it works.
58
Agency
1-50 Employees
2-5
$1,000 - $2,500
Package link building within a larger SEO service
51 - 75%
51 - 75%
$40,000-$49,999
B2B
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
MozMajesticAhrefs
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
10
Link Building
59
Agency
1-50 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$50,000-$59,999
B2BB2C
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Google Analytics / Search Console (WMT)
BuzzSumo
8
Content Marketing
60
Consultant / Freelancer
1-50 Employees
2-5
$1,000 - $2,500
Charge per link - varying range (based on individual metrics)
26 - 50%
26 - 50%
$80,000+
B2B
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Content Publication/Promotion, Guest Posting, etc.
SEMrush
BuzzSumo
Screaming Frog
10
Link Building
61
Agency
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
6-10
$1,000 - $2,500
it's wrapped into our monthly retainer
0 - 25%
26 - 50%
$50,000-$59,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Digital PR
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Paid Links
Moz
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
10
Link Building
Relationship Building
Just PR by another name
62
Consultant / Freelancer
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
0 - 25%
26 - 50%
$80,000+
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Majestic5
Link Building
Relationship Building
Content Marketing
63
Agency
1-50 Employees
Just me!
Under $1,000
Charge an hourly rate for link building work
0 - 25%1 - 25%
$20,000-$29,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
NONE1
Content Marketing
64
Business Owner
1-50 Employees
2-5
We service an even amount of clients in all of these ranges.
Link building is just a small part of the "packages" we sell clients on.
0 - 25%1 - 25%
$20,000-$29,999
B2C
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Local Citations/Business Directories
Google Analytics / Search Console (WMT)
Screaming Frog
5
Link Building
Content Marketing
I couldn't care less what anyone calls it, as long as it works.
65
In-House SEO
1000+ Employees
11-15
$20,000+
I’m an in-house SEO and link building is part of my job
51 - 75%
51 - 75%
$40,000-$49,999
I'm In-House, I only work with the company signing my checks!
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
MajesticAhrefs
Pitchbox
SEMrush
Google Analytics / Search Console (WMT)
3
Link Building
Just PR by another name
I couldn't care less what anyone calls it, as long as it works.
66
Consultant / Freelancer
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
2-5
Under $1,000
Charge an hourly rate for link building work
0 - 25%1 - 25%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Moz1
Link Building
67
Business Owner
51-200 Employees
2-5
$2,500 - $5,000
Charge by link packages (groups of 5, 10, etc.)
26 - 50%
1 - 25%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
MozMajestic
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
10
Link Building
Relationship Building
Content Marketing
68
Consultant / Freelancer
1-50 Employees
Just me!
$1,000 - $2,500
Package link building within a larger SEO service
0 - 25%1 - 25%
$40,000-$49,999
Small to Mid Sized Businesses
Local Citations/Business Directories
Local Citations/Business Directories
Majestic
Google Analytics / Search Console (WMT)
Screaming Frog
8
Link Building
69
In-House SEO
51-200 Employees
Just me!
$10,000-$20,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$80,000+
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Pitchbox
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
URL Profiler
10
Link Building
70
Business Owner
1-50 Employees
2-5
Under $1,000
Charge an hourly rate for link building work
26 - 50%
1 - 25%
$50,000-$59,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Resource Pages, Links List Pages, etc.
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Ahrefs
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
4
I couldn't care less what anyone calls it, as long as it works.
71
Agency
201-1000 Employees
Just me!
We service an even amount of clients in all of these ranges.
Charge an hourly rate for link building work
0 - 25%1 - 25%
$50,000-$59,999
B2B
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
MozMajestic
Screaming Frog
3
Link Building
72
Consultant / Freelancer
1-50 Employees
2-5
$2,500 - $5,000
Package link building within a larger SEO service
0 - 25%1 - 25%
$50,000-$59,999
B2C
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Moz
BuzzStream
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
NA5
Link Building
73
Agency
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
0 - 25%1 - 25%
$30,000-$39,999
B2B
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Local Citations/Business Directories
MajesticAhrefs
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
Long Tail Pro
1
Link Building
74
Consultant / Freelancer
51-200 Employees
Just me!
We service an even amount of clients in all of these ranges.
Fixed plus performance based rate
26 - 50%
1 - 25%
$50,000-$59,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
MozMajestic
BuzzStream
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
SISTRIX10
Just PR by another name
75
Agency
1-50 Employees
51-200 Employees
2-5
$1,000 - $2,500
Charge an hourly rate for link building work
0 - 25%
26 - 50%
$30,000-$39,999
B2BB2C
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Broken Link Building
MozAhrefs
SEMrush
Google Analytics / Search Console (WMT)
8
Link Earning
Relationship Building
76
Business Owner
1-50 Employees
201-1000 Employees
2-5
$2,500 - $5,000
Charge per link - flat rate
0 - 25%
26 - 50%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Infographic Promotion
Paid Links
MajesticAhrefs
Pitchbox
SEMrush
BuzzSumo
URL Profiler
7
Link Building
Content Marketing
77
Consultant / Freelancer
51-200 Employees
2-5
$2,500 - $5,000
I’m an in-house SEO and link building is part of my job
51 - 75%
51 - 75%
$30,000-$39,999
B2C
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Digital PR
MozAhrefs
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
6
Content Marketing
78
Consultant / Freelancer
1-50 Employees
2-5
Under $1,000
Charge by link packages (groups of 5, 10, etc.)
26 - 50%
26 - 50%
$60,000-$69,999
B2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
Ahrefs
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
5
Link Building
Content Marketing
79
Consultant / Freelancer
1-50 Employees
51-200 Employees
2-5
$2,500 - $5,000
Charge per link - varying range (based on individual metrics)
51 - 75%
51 - 75%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Digital PR
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Digital PR
MozAhrefs
BuzzStream
SEMrush
0
Link Building
Content Marketing
80
Agency
1-50 Employees
2-5
$2,500 - $5,000
Package link building within a larger SEO service
51 - 75%
26 - 50%
$40,000-$49,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Broken Link Building
Paid Links
MozMajesticAhrefs
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
10
Link Building
81
Agency
1-50 Employees
2-5
$2,500 - $5,000
Charge per link - varying range (based on individual metrics)
51 - 75%
76 - 100%
$40,000-$49,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Moz
SEMrush
Google Analytics / Search Console (WMT)
Google
Gmail and Google docs
1
I couldn't care less what anyone calls it, as long as it works.
82
Business Owner
1-50 Employees
2-5
$5,000 - $10,000
Charge per link - flat rate
26 - 50%
76 - 100%
$30,000-$39,999
B2C
Small to Mid Sized Businesses
Paid Links
Paid Links
MozMajestic
Google Analytics / Search Console (WMT)
BuzzSumo
5
Link Building
83
In-House SEO
1000+ Employees
2-5
$20,000+
I’m an in-house SEO and link building is part of my job
26 - 50%
26 - 50%
$80,000+
B2B
Enterprise
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
Digital PR
Paid Links
MajesticAhrefs
BuzzStream
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
6
Link Building
84
Agency
1-50 Employees
51-200 Employees
2-5
$2,500 - $5,000
Charge by link packages (groups of 5, 10, etc.)
0 - 25%1 - 25%
$80,000+
B2C
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Moz
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
7
Link Building
85
Consultant / Freelancer
1-50 Employees
51-200 Employees
Just me!
Under $1,000
Charge by link packages (groups of 5, 10, etc.)
0 - 25%1 - 25%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
Ahrefs
SEMrush
BuzzSumo
5
Content Marketing
86
Agency
1-50 Employees
2-5
$2,500 - $5,000
Charge an hourly rate for link building work
26 - 50%
1 - 25%
$30,000-$39,999
B2BB2C
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
Infographic Promotion
MozMajestic
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
10
Link Building
87
Consultant / Freelancer
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
26 - 50%
51 - 75%
$40,000-$49,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Broken Link Building
Digital PR
Local Citations/Business Directories
Paid Links
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
Paid Links
Ahrefs
Google Analytics / Search Console (WMT)
Link Prospector
Citation Lab's Link Prospector
8
I couldn't care less what anyone calls it, as long as it works.
88
In-House Content Marketer
1-50 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$80,000+
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Infographic Promotion
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Infographic Promotion
Paid Links
Ahrefs
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
Screaming Frog
URL Profiler
SalesLoft
SalesLoft -- it's a scalable outreach tool.
10
Link Building
89
In-House Content Marketer
1000+ Employees
11-15
$20,000+
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$40,000-$49,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
MozMajesticAhrefs
BuzzStream
SEMrush
SimilarWeb
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
7
Just PR by another name
90
Consultant / Freelancer
1-50 Employees
Just me!
Under $1,000
Charge per link - varying range (based on individual metrics)
26 - 50%
26 - 50%
$20,000-$29,999
B2B
Small to Mid Sized Businesses
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Digital PR
MozMajestic2
Link Building
91
In-House SEO
1-50 Employees
2-5
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$20,000-$29,999
Small to Mid Sized Businesses
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Local Citations/Business Directories
Ahrefs
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
7
Relationship Building
Content Marketing
Just PR by another name
92
Business Owner
1-50 Employees
2-5
$5,000 - $10,000
I’m an in-house SEO and link building is part of my job
0 - 25%1 - 25%
$80,000+
B2B
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
Content Publication/Promotion, Guest Posting, etc.
Google Analytics / Search Console (WMT)
BuzzSumo
6
Relationship Building
Content Marketing
I couldn't care less what anyone calls it, as long as it works.
93
Agency
1-50 Employees
51-200 Employees
2-5
Under $1,000
Package link building within a larger SEO service
0 - 25%1 - 25%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Infographic Promotion
Local Citations/Business Directories
Paid Links
Content Publication/Promotion, Guest Posting, etc.
Infographic Promotion
MozMajesticAhrefs
SEMrush
Google Analytics / Search Console (WMT)
Screaming Frog
7
Content Marketing
94
Consultant / Freelancer
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
26 - 50%
26 - 50%
$30,000-$39,999
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Content Publication/Promotion, Guest Posting, etc.
Ahrefs
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Keyword Shitter
5
Link Building
95
Agency
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
2-5
$1,000 - $2,500
Charge an hourly rate for link building work
0 - 25%1 - 25%
$40,000-$49,999
B2BB2C
Small to Mid Sized Businesses
Content Publication/Promotion, Guest Posting, etc.
Resource pages, Links List Pages, etc.
Digital PR
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
MozAhrefs
BuzzStream
SEMrush
Google Analytics / Search Console (WMT)
BuzzSumo
Screaming Frog
URL Profiler
3
Link Building
96
Agency
51-200 Employees
201-1000 Employees
21+
$2,500 - $5,000
Charge an hourly rate for link building work
0 - 25%
76 - 100%
$30,000-$39,999
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Resource Pages, Links List Pages, etc.
MozMajestic
BuzzStream
SEMrush
BuzzSumo
5
97
Business Owner
51-200 Employees
2-5
$1,000 - $2,500
I’m an in-house SEO and link building is part of my job
0 - 25%
26 - 50%
$80,000+
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Digital PR
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Moz
SimilarWeb
BuzzSumo
Fresh Web Explorer, Mozbar, Google Alerts
6
Link Building
Link Earning
98
Agency
1-50 Employees
Just me!
Under $1,000
Package link building within a larger SEO service
0 - 25%1 - 25%
$20,000-$29,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Infographic Promotion
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Content Publication/Promotion, Guest Posting, etc.
Local Citations/Business Directories
Ahrefs
SEMrush
Google Analytics / Search Console (WMT)
1
Content Marketing
I couldn't care less what anyone calls it, as long as it works.
99
In-House SEO
1-50 Employees
51-200 Employees
201-1000 Employees
1000+ Employees
21+
$1,000 - $2,500
Package link building within a larger SEO service
76 - 100%
51 - 75%
$30,000-$39,999
B2BB2C
Small to Mid Sized Businesses
Enterprise
Agency (White Label, etc.)
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource Pages, Links List Pages, etc.
Broken Link Building
Digital PR
Infographic Promotion
Local Citations/Business Directories
Paid Links
MozMajesticAhrefs
Pitchbox
SimilarWeb
BuzzSumo
Screaming Frog
URL Profiler
semrush
7
Link Building
Link Earning
Relationship Building
Content Marketing
Just PR by another name
I couldn't care less what anyone calls it, as long as it works.
100
In-House SEO
51-200 Employees
Just me!
Under $1,000
I’m an in-house SEO and link building is part of my job
0 - 25%
26 - 50%
$20,000-$29,999
I'm In-House, I only work with the company signing my checks!
Content Publication/Promotion, Guest Posting, etc.
Unlinked Mentions (Fresh Mentions, Brand Mentions, etc.)
Resource pages, Links List Pages, etc.
Digital PR
Local Citations/Business Directories
Content Publication/Promotion, Guest Posting, etc.
Digital PR
Local Citations/Business Directories
Old School: Press Release Submissions, Social Bookmarking, Directory Submissions, Web 2.0s, etc.
Google Analytics / Search Console (WMT)
i check manualy for local links here in Bulgaria and y salary is 300 Euro per month
8
I couldn't care less what anyone calls it, as long as it works.
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