Emmeline Craig - Marketing Plan
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
$
%
123
 
 
 
 
 
 
 
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
How often? (Ultimate Goal)
2
Newslettersonce a month, plus announcements for events & launches
3
PR - Local Publications*try to get in each relevant one about once a year
4
PR - Magazines/Websites/Blogs*
1-2x a month
5
Instagramstrive to post every other or every third day (and 5 minutes to interact every day)
6
Facebookstrive to post once a day (and interact once every three days)
7
Giveawaysonce a year-ish
8
(if you're launching something new, you might do an extra giveaway to coincide with the launch)
9
Licensing*strive for 8-10 contracts at a time
10
Launchingtry to launch a piece or a collection 2-4 times a year
11
Wholesale*strive for 3-6 shops at a time
12
Followups with Potential Customers
all of them every 2-3 months
13
Followups with Past Customers
all of them every 8-9 months unless they stop responding/interacting with you
14
Facebook Adswhen funds permit, try to do an ad for a week at a time twice a quarter until you find one with worthwhile ROI
15
Gallery Parties/Open Studiostwice a year
16
Collaborations with Businesses*
as opportunities arise that fit, maybe once or twice a year
17
18
19
20
*In most of these, you need to pitch at least 3 times to get one yes
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...