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Inspiration
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https://www.process.st/tam-sam-som/
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https://www.thebusinessplanshop.com/blog/en/entry/tam_sam_som
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Average revenue per seat$50.00
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Presence: Which geographies will Rally be operating in?
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SOM %: What % of event goer transportation will Rally capture?
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202320242025202620272028
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PresenceSOM %PresenceSOM %PresenceSOM %PresenceSOM %PresenceSOM %PresenceSOM %
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Argentina
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Asia
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Australia
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Belgium
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Brazil
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Canada
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Chile
20
Colombia
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Croatia
22
Denmark
23
England
24
Estonia
25
France
26
Germany
27
Ghana
28
Greece
29
Hong Kong
30
Hungary
31
Iceland
32
India
33
Indonesia
34
International
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Ireland
36
Israel
37
Italy
38
Japan
39
Latvia
40
Lithuania
41
Malaysia
42
Moldova
43
Morocco
44
Netherlands
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Northern Ireland
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Norway
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Poland
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Portugal
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Romania
50
Russia
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Scottland
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Serbia
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Slovakia
54
South Africa
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South Korea
56
Spain
57
Swaziland
58
Sweden
59
Switzerland
60
Tanzania
61
Thailand
62
Turkey
63
Uganda
64
Ukraine
65
United Kingdom
66
United StatesYes100.0000%
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United States and Canada
68
Vietnam