Super Study Sheet: Pardot Specialist
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Super Study Sheet: Pardot SpecialistQuestions? Comments? Edits?
@jdfassett
jacqueline.fassett@idealistconsulting.com
Updated 02/14/19
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This study guide helps you break down each topic on the exam, while helping you keep track of your studying progress.
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Along with the confidence tracking down the right, at the bottom of this sheet is a cell with a guestimate of your readiness for the exam.
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Remember you get 90 minutes to answer 60 questions (with 5 unscored questions). You need a 67% to pass.
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Best of luck! Jacqueline Fassett
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You only need to change this column, everything else will calculate automatically.
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How confident do you feel about your knowledge on this?How ready you are for this topic
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Breakdown of what you need to knowscale
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Exam TopicsWeight0%
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Lead Management15%Explain the capabilities and limitations of an Automation Rule.0%0%5%
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Identify the main components of creating an Automation Rule.0%10%
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Explain the capabilities and limitations of a Dynamic List.0%15%
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Identify the main components of creating a Dynamic List.0%20%
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Explain the capabilities and limitations of a Completion Action.0%25%
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Explain the capabilities and limitations of a Segmentation Rule.0%30%
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Identify the main components of creating a Segmentation Rule.0%35%
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Given a scenario, determine which automation tool should be used.0%
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Administration13%Describe the capabilities of and use cases for the Pardot overview tab.0%0%40%
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Describe how to update the email sending and vanity domains associated with the account.0%45%
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Distinguish between the capabilities and limitations of the different Pardot Connectors.0%50%
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Describe the capabilities of and use cases for Page Actions.0%55%
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Explain how to create, edit, and map Prospect Custom Fields.0%60%
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Salesforce Integration13%Explain the relationship between Pardot and Salesforce.0%0%70%
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List the objects synced between Salesforce and Pardot.0%75%
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Identify the main components of the Salesforce Connector.0%80%
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Describe the field mapping process.0%
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Describe the capabilities and limitations with field syncing.0%85%
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Visitors7%Describe how Pardot tracks visitor and prospect data.0%0%90%
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Describe what a visitor is and the limitations to visitor data.0%95%
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Identify the types of visitor data that are collected.0%100%
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Describe the methods for a visitor to become a prospect.0%
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Scoring7%Explain what a Score measures and how it can be applied.0%0%
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Describe Scoring Rules and how one can be updated.0%
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Describe the options available when using automation tools to score prospects.0%
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Given a scenario, determine the optimum workflow using a prospect score.0%
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Email Marketing7%Distinguish between an Email and an Email template.0%0%
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Identify the main components of an Email template.0%
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Describe the relationships between a recipient list and a suppression list.0%
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Distinguish between the metrics collected in Pardot email reporting.0%
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Engagement Studio7%Identify the main components of an Engagement Program.0%0%
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Describe the process of updating Engagement Program assets.0%
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Explain the capabilities and limitations of the types of lists used within Engagement Programs.0%
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Landing Pages7%Identify the main components of a Landing Page.0%0%
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Given a scenario, determine when to use a Landing Page with and without a form.0%
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Distinguish between the metrics collected in Pardot Landing Page reporting.0%
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Describe how completion actions trigger when a prospect submits a Landing Page.0%
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Social Marketing7%List the social platforms that can be used within Pardot.0%0%
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Identify the main components of a Custom Redirect.0%
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Given a scenario, determine when to use a Custom Redirect.0%
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Distinguish between the metrics collected in a Pardot Custom Redirect report.0%
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Pardot Campaigns5%Explain the application of a Pardot campaign.0%0%
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Given a scenario, determine if a Pardot campaign should be changed for a prospect.0%
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Distinguish between the metrics collected in the Pardot Campaign Report.0%
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Prospects3%Identify the ways to create prospects in Pardot.0%0%
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Given a scenario, apply the appropriate plan of action using Prospect Audits.0%
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List Management3%Distinguish the capabilities of, use cases for, and an understanding of how to create different types of lists.0%0%
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Given a scenario, evaluate and apply the appropriate list management process.0%
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Security And Access3%Identify how to provide Pardot access.0%0%
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Distinguish between and identify the implications of the four default user roles.0%
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Pardot Forms3%Given a scenario, identify the capabilities and limitations of Pardot forms.0%0%
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Distinguish between the metrics collected in the Pardot form reporting.0%
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How ready am I to take this exam based on my confidence levels?0%
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You're not Ready
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