Reddit - Demand Sources for Pubs
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Prebid.jsCustom/ProprietaryPubFood
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TierDemand SourceTypehbs2ssingle requestprebid.js 1.0hbs2smin mo ad impscontactEmailNotesnew column candidatesbid typelevel of supportdeprecated columns overe here --->SSL?Async?has unique demandPub Managed Tagshbs2s
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Tier 1AdXexchangeNoNoNoNoYesYes90,000,000anyone ever heard of this shop? Doesn't ring a bell. -- This is Google’s Ad Exchange <- *Facepalm* hhh <--- dis is a joke yaar! lol <-- thar be pirates in here.. yarr! Yarr means friend in urdu, my friend!netlowYesYesa lotYesNoNo
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Tier 1A9 (Amazon)exchangeNoNoNoNoYesYes999,999,999,999How does one get an account?? (They contact you, you do not contact them)(If you have to ask you cant afford it)(more than you can afford, pal. Ferrari)(chyrigh' the guy in the 6,300 dollar suit is gonna invite you to his exchange. COME ON)Pixfuture? a lot
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Tier 1AOL MarketplaceexchangeYesNoNoYesYes30,000,000lucas.matya@oath.comThis is Oath's display Marketplace. Has unique demand from Advertising.com/AOL/Yahoo sales teams. Great account management, terrible, terrible UI and reporting. (You can get automated reports right to your inbox though to avoid the UI.) Good source for video demand (see other tab).Improve DigitalnethighYesYesa lotYesYes
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Tier 1AppNexusexchangeYesYesYesYesNo350,000,000publishers@appnexus.comMain source of all demand for WPP. Filters out ad quality issues. Mostly desktop display, some video, some mobile.Reporting type / detailnetlowYesYesa lotYes
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Tier 1Centro Brand ExchangeintermediaryYesNoNoBrandExchangeRTB@centro.net
CLOSED. news pub focused network; BUT they have their own demand in addition to intermediating
mediumsome-
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Tier 1CriteodspYesNoYesSoonYes10,000,000Remember them??Yesa lot
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Tier 1
Doubleclick Bid Manager (DBM)
dspNoNoYesa lot
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Tier 1FacebookdspYesYes20,000,000Facebook does mobile web in addition to in-app. CPMs aren't stellar so far, but they don't disclose the rev share like adsense so maybe that can change over time and as they optimize. Updated HB and PBJS per the recent announcements and changes. Can bid in net if you ask them to, but all their reporting is in grosslowa lot
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Tier 1Index ExchangeexchangeYesYesYesSoonYesYes100,000,000does some intermediating between other exchanges to bulk up their demand; their prebid adapter isn't 100% working, but they're fixingnethighYesYessomeNoYes
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Tier 1MediaMathdspNoNoa lot
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Tier 1OpenXexchangeYesYesYesYesYesYes100,000,000steve.myslinski@openx.comAccount management (in the UK at least) is very attentive. They will work with you to try and get the best out of your Header Bidding setupYessome
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Tier 1PubmaticexchangeYesYesYesYesYesYes100,000,000info@pubmatic.comthey now support prebid.js with newly developed adapter;grossYesYessomeYes
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Tier 1Rubicon ProjectexchangeYesYesSoonYes40,000,000globalsupport@rubiconproject.comeveryone prayers 4 Rubicon. Their stock passed away this year. - It's a shame, they are good folks. Update (3.15) - they've been a solid partner for us.grosshighYesYesa lotYes
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Tier 1The Trade DeskdspNoNo will begin implementing the ads.txt, starting November 15. On that date, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt filesa lot
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Tier 1TurndspNoNoAcquired by Amobee, recently got a ton of IBV thru them trying to resolve thoa lot
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Tier 2AdformdspYesYesYesNo SSP which is strong in the Nordics/europe / Also strong DSP solution, main footprint in Slovakia, Czechia, Nordics, Germany, Netherlands, growing in US and APAC. Engineering and dev driven. highYesYesa lot
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Tier 2AdSenseexchangeNoNoNoNohas Dynamic Allocation for DFP usersYesYesa lotYesNoNo
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Tier 2BeeswaxdspNoNonew contact thru site
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Tier 2DataXudspNoDSP with origin in Boston
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Tier 2ExponentialintermediaryNoNoNoNopublishers@exponential.comNow 'Exponential', mainly India based, very old UI & technology, good account management, solid eCPM and coverage, limited controls for pubs <- While their UI is still flash based, I found that the reporting is actually very handy. Way better than Mode / Glam for example. Also, the account management is responsive and at least somewhat knowledgeable. Glam's is laughable. I asked if they could support header bidding via prebid.js and they shared instructions for how to get tags from the control panel.YesYesa lotNoNo
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Tier 2RocketFuelintermediaryNoAre these guys still kickin? - Purchased by Sizmek, so yes? Sizmek is the world's largest ball of duct tape - Actually back in market with updated UI and strong customer service, dont' count them out yet. <--- LOL
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Tier 2Basis DSPdspNoOwned by Centro - Direct or preferred deals only now
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Tier 2Sovrn / Lijit / FederatedexchangeYesNoYesYesYesYes1,000,000New biz, help: publishersupport@sovrn.comGreat UI, self managed tags, solid reporting (...questionable) and good API, quick responding support team (HB Adapter isnt working impressions are not counted in the sovrn dashboard but are winning in dfp dont use it)nethighYesYesa lotYesYesYes
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Tier 2TubeMoguldspNomobi
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Tier 2YieldBotintermediaryYesNoYesYesDecent header bid ad network that tends to win most bids from tier 3 countries. Last I heard, they were dying and pubs weren't getting paid. This still true? <--- Haven't been paid for earnings since June!someNo
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Tier 3152 MediaintermediaryYesNoYesalejo@152media.comsomeNoYesYes
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Tier 3AdaptiveMintermediarySoonnone
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Tier 3AdButlerintermediaryYesAn ad server for 10+ years that focuses on publishers with direct sales. Also has a Prebid adapter.
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Tier 3AdColonyexchangeYes
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Tier 3AdKarmaintermediaryYesYesYesJhulen@adkarma.comSSP with low ad quality and performance. Is actually RhythmOne. 90% confident ads come from the rhythmone exchange. Traffic is shit too.none
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Tier 3AdPushupintermediaryYesYesYessales@adpushup.comYes
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Tier 3AdSupplyintermediary
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Tier 3AdThriveintermediary
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Tier 3Bidtellectintermediary
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Tier 3bRealtime (CPXi)intermediaryYesYes50,000,000bradley.fleischman@brealtime.comNo longer part of CPXigrossYesYessomeNo
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Tier 3Capslockintermediarythis company looks sketch - response - yes we close them due to quality issuesnone
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Tier 3ClickagyintermediaryNoSoonsales@clickagy.comFast growing, with unique optimization controls and detailed reporting. CEO on Reddit as "hmaugans"some
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Tier 3Defy MediaintermediaryYesPretty decent header bid ad network but tends to be late on payments. We shut off for payment delays past 120 days. Defy was at first non responsive, then asked for a lot of proprietary information and disappeared once it was sent...seems like they used what we sent as a prospect list...Very unprofessional. We ALSO shut them off for non-payment, have been trying to chase them down for 2 months and not a single person has responded!someNoYes
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Tier 3District MintermediaryYesYesYesYesYesinfo@districtm.caSolid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand. Much of their demand is AdX- be careful! grossmediumYesSupportedsomeNoYesNo
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Tier 3DivisionDintermediaryis this company legit or nah? (Had 95% tag loss a couple years ago on a campaign, never paid)(wondering the same thing-- constantly pinging me for inventory) (Ran single campaign few years ago, they had massive 'discrep' and only paid us 1/4 what they owed) (lied on the outstream/display products they sold me on and gave me only a generic video player tag and calls me daily to get it live). (Division D was owned by Adkarma).none
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Tier 3eBoundServicesintermediarythey only run Google Ad Exchangenone
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Tier 3Evolve MediaintermediaryFormerly Gorilla Nation https://www.glassdoor.com/Reviews/Evolve-Media-LLC-Reviews-E745299.htmnone
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Tier 3Ezoicintermediaryotzur@ezoic.comruns through dns, not a direct demand provider, leverages other exchanges and providers for true A.I. testing (pretty much everyone on this list)highYes
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Tier 3FreestarintermediaryYesYesYesYesYesYes1,000,000michael.cascio@freestar.ioOutsourced ad ops, ad tech engineering, and data science based optimization. Use their DFP or your own ad server. Custom ad redirect filtering tech significantly reduced bad ads. Client side and server side header bidding setups. Dashboard with page level revenue data in near real time. Direct DFP & PMP sales team. <-- How are their fees? (A: 20% take rate.) Shitty company, demand is bad and unstable, support is horrible, they don't care about you as a publisher, lack of transparency.highYesYesa lotNoNo
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Tier 3GlobalAdSpaceintermediarynone
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Tier 3Go2mobidspsupport@go2mobi.comDSP that focuses on buying mobile traffic. (they run a lot of sketchy performance offers and knowingly run and even seek out IBV arb campaigns)Yes
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Tier 3InsticatorintermediaryThey claim they have HB, but it's just an incremental unit that they claim has HB.none
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Tier 3J Carter MarketingexchangeYesinfo@jcartermarketing.com
Solutions for unsold display impressions. 100% fill options and passback options available. Flat rates and variable/dynamic rate options too. No monthly or daily minimums.
highYessome
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Tier 3KomoonaintermediaryYesYesThey now support prebid.js, they dont support safe framesnone
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Tier 3Media.netintermediaryYesYesQuite a large ad network that has a lot of sources of demand and primarily pays on CPC. They had a header bid solution but pivoted to s2s with an unimpressive tech that will most likely get eaten up by Prebid.
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Tier 3MGIDintermediarynone
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Tier 3MonetizeMoreintermediarySoon20,000,000julio@monetizemore.comImpressive header wrapper features and page RPM performance. They are also in partnership with majority of the HBS demand partners that are listed here. Poor support.netYesYesnoneYes
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Tier 3Platform.IOdspYesYesben@platform.ioBad quality ads.
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Tier 3PocketMathdspThis is an app only DSP
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Tier 3PubWiseintermediaryYesSoon@pubwiseio; support@pubwise.iodemand agnostic and provides reporting specifically for tuning DFP stack relative to HBYesnone
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Tier 3PulsePointintermediaryYesYesNoYesYes1,000,000EMEA contacts: pbennett@pulsepoint.com / tpage@pulsepoint.com US contact: jbrickman@pulsepoint.comSlow biz dev and AMs. Solid partner all around. Good UI(Limited reporting) <- TRUE STAY AWAY, no reply in months (mail, phone and employee forwarded emails to the apartment) even for legal and tax related issues.netlowYessomeYes
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Tier 3Sekindo (Universal McCann)intermediaryYesgrossnone
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Tier 3SmartyAdsintermediaryYesa lot
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Tier 3SonobiintermediaryYesYesYesYesYesYesStrong implementation support (That's not true), why tier 3? It's alot less sketchy than komoona; Komoona was moved down to tier 3. Shut off for having 7% bad ads from our ad quality monitoring tool. Significantly higher than any other source we've seen.netYessomeYes
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Tier 3SortableintermediaryYesSoonYesYesteam@sortable.comSolution 1: Outsourced ad ops with tech that does not allow pubs to run their own DFP account. Solution 2: Proprietary header bidder wrapper that works with a pub's DFP. Typical rev share is 85/15. Has amazing reporting/dashboarding though.Yes
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Tier 3YellowhammerdspYesDecent Tier 3+ fill. Good account management, pay on time, growing.
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Tier 3rtk.iointermediaryYessales@rtk.ioAnyone have experience w them?
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Tier 3Liduid AdxintermediaryYesYesYesYesYesinfo@liquidadx.com
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Tier 3pubgalaxyintermediaryYesSoonYeshighYes
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Tier 3adsparcintermediaryYesCurrently utilzing as a 100% fill provider - Avg dash and customer service. No major complaints after 2 months
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Tier 3RhythmOneintermediaryYesYesComments? Why tier 3? Multiple reports of outstanding payments.
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Tier 3ConversantintermediaryYesYesYou would think being part of Taboola would get you to T2 but I blocked them in the open exchange b/c it was largely a bunch of IBV shennanigans. (Do you mean Convert Media?)
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Tier 3Mantis Ad Networkad networkYesNoYesYesparis@mantisadnetwork.comAn ad network.... but for weed.
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Tier 3JustPremiumintermediaryYesSoonYesYesYeskate.lyons@justpremium.comprogrammatic rich media via header bidding; now offering publishers the opportunity to sell through our propietary ad formats highsomeYesSoon
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Tier 3setupadintermediaryYesYesSoonYesYesalvils@setupad.comA growing startup that helps publishers monetize their inventory through Header Bidding.high
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Tier 3DrawbridgeQuit the business
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Tier 3MonumetricintermediaryYesYes450,000Kyle@Monumetric.com
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