Demand Sources for Pubs- Reddit
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Prebid.jsCustom/ProprietaryPubFood
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TierDemand SourceTypehbs2shbs2shbs2smin mo ad impscontactEmailNotesnew column candidatesbid typelevel of supportdeprecated columns overe here --->SSL?Async?has unique demandPub Managed Tags
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Tier 1AdXexchangeNoNoNoYesNoNo90,000,000anyone ever heard of this shop? Doesn't ring a bell. -- This is Google’s Ad Exchange <- *Facepalm* hhhnetlowYesYesa lotYes
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Tier 1A9 (Amazon)dspNoYestypical Amazon, you need a secret code or friend to introduce you. They're like that 'speakeasy' your friend won't shutup about - only it's actually prob worth it.a lot
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Tier 1AOL MarketplaceexchangeYesYesYesYesmeagan.monroe@teamaol.comHas tons of unique demand from Advertising.com, Great account management, terrible, terrible UI and reporting. (You can get automated reports right to your inbox though to avoid the UI.) Good source for video demand.netmediumYesYesa lotYes
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Tier 1AppNexusexchangeYesYes30,000,000publishers@appnexus.comMain source of all demand for WPP. Filters out ad quality issues. Mostly desktop/mobile display, some video.netlowYesYesa lotYes
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Tier 1Centro Brand ExchangeintermediaryYesBrandExchangeRTB@centro.netnews pub focused network; BUT they have their own demand in addition to intermediatingmediumsome-
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Tier 1CriteodspYesYes50,000,000more of a DSP than an exchange, criteo aren't happy about header bidding even though you can hack it to work. Low volume. Yesa lot
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Tier 1
Doubleclick Bid Manager (DBM)
dspNoa lot
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Tier 1FacebookdspYesYesFacebook does mobile web in addition to in-app. CPMs aren't stellar so far, but they don't disclose the rev share like adsense so maybe that can change over time and as they optimize. Updated HB and PBJS per the recent announcements and changes.lowa lot
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Tier 1Index ExchangeexchangeYesSoonYesYesdoes some intermediating between other exchanges to bulk up their demand; their prebid adapter isn't 100% working, but they're fixingnethighYessomeNo
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Tier 1MediaMathdspNoa lot
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Tier 1OpenXexchangeYesNoYes100,000,000they now support prebid.js with newly developed adapter; account management is subparYessome
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Tier 1PubmaticexchangeYesSoonYesYes100,000,000info@pubmatic.comclaims to be an ssp rather than an exchange but eventually they'll relent. strong analytics and account management.grossYesYessomeYes
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Tier 1Rubicon ProjectexchangeYesNo10,000,000globalsupport@rubiconproject.comeveryone prayers 4 Rubicon. Their stock passed away this year. - It's a shame, they are good folks.grossYesYesa lotYes
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Tier 1The Trade DeskdspNoa lot
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Tier 1TurndspNoa lot
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Tier 2AdSenseexchangeNoNoNoNoNoNohas Dynamic Allocation for DFP usersYesYesa lotYes
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Tier 2BeeswaxdspNo
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Tier 2ExponentialintermediaryNoNoNoNoNoNopublishers@exponential.comNow 'Exponential', mainly India based, very old UI & technology, good account management, solid eCPM and coverage, limited controls for pubs <- While their UI is still flash based, I found that the reporting is actually very handy. Way better than Mode / Glam for example. Also, the account management is responsive and at least somewhat knowledgeable. Glam's is laughable. I asked if they could support header bidding via prebid.js and they shared instructions for how to get tags from the control panel.YesYesa lot
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Tier 3PulsePointintermediaryYes1,000,000EMEA contacts: pbennett@pulsepoint.com / tpage@pulsepoint.com US contact: jbrickman@pulsepoint.comSlow biz dev and AMs. Solid partner all around. Good UInetYessomeYes
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Tier 2RocketFuelintermediaryAre these guys still kickin? - Purchased by Sizmek, so yes?
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Tier 2SitescoutdspOwned by Centro
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Tier 2Sovrn / Lijit / FederatedexchangeYesSoonYesSoonYesSoon1,000,000New biz, help: pubsupport@sovrn.comGreat UI, self managed tags, solid reporting and good API, quick responding support teamnethighYesYesa lotYes
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Tier 2TubeMoguldspVideo DSP; I'd move tubemogul up to Tier 1; moving to tier 2 but i am open to further convincing. they are for sure not tier 3
Owned by Adobe, probably tier 1 now...
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Tier 2YieldBotintermediaryYesHeader bid ad network that has 100% unique demand and solid mobile performance.someNo
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Tier 3152 MediaintermediaryYesalejo@152media.comDecent header bid ad network that tends to win most bids from tier 3 countries.someNo
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Tier 3AdaptiveMintermediarynone
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Tier 3AdButlerintermediaryYesAn ad server for 10+ years that focuses on publishers with direct sales. Also has a Prebid adapter.
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Tier 3AdColonyintermediary
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Tier 3AdformintermediaryYesSSP which is strong in the Nordics/europesome
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Tier 3AdKarmaintermediarySoonrgillespie@adkarma.comSSP with low ad quality and performancenone
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Tier 3AdPushupintermediaryYesYesYesYes
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Tier 3AdSupplyintermediary
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Tier 3AdThriveintermediary
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Tier 3Bidtellectintermediary
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Tier 3bRealtime (CPXi)intermediaryYesYes50,000,000bfleischman@brealtime.comNo longer part of CPXigrossYesYesnoneNo
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Tier 3Capslockintermediarythis company looks sketch - response - yes we close them due to quality issuesnone
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Tier 3ClickagyintermediaryNosales@clickagy.comFast growing startup with unique optimization controls ("Bid Adjustments") and detailed reporting. CEO on Reddit as "hmaugans"some
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Tier 3DataXuintermediary
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Tier 3Defy MediaintermediaryYesPretty decent header bid ad network but tends to be late on payments.someNo
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Tier 3District MintermediaryYesNoYesYesYesNoinfo@districtm.caSolid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand.grossmediumYesSupportedsomeNo
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Tier 3DivisionDintermediaryis this company legit or nah? (Had 95% tag loss a couple years ago on a campaign, never paid)(wondering the same thing-- constantly pinging me for inventory) (Ran single campaign few years ago, they had massive 'discrep' and only paid us 1/4 what they owed -kozy) (lied on the outstream/display products they sold me on and gave me only a generic video player tag and calls me daily to get it live)none
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Tier 3eBoundServicesintermediarynone
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Tier 3Evolve MediaintermediaryFormerly Gorilla Nationnone
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Tier 3Ezoicintermediaryotzur@ezoic.comruns through dns, not a direct demand provider, leverages other exchanges and providers for true A.I. testing (pretty much everyone on this list)Yes
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Tier 3Freestarintermediary1,000,000david.freedman@freestar.ioOutsourced ad ops that added some tech that doesn't allow publishers to use their own DFP with OK performanceYessome
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Tier 3GlobalAdSpaceintermediarynone
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Tier 3Go2mobidspsupport@go2mobi.comDSP that focuses on buying mobile traffic.Yes
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Tier 3InsticatorintermediaryThey claim they have HB, but it's just an incremental unit that they claim has HB.none
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Tier 3J Carter MarketingintermediaryYesproprietary adserver, only 90% fill with 15-20% discrepancy on top of that. [pass on these jokers]. Never worked wth them but name sounds like they're a division of Jay-Z's record label. none
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Tier 3KomoonaintermediaryYesThey now support prebid.js, they dont support safe framesnone
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Tier 3Media.netintermediaryYesQuite a large ad network that has a lot of sources of demand and primarily pays on CPC. They had a header bid solution but pivoted to s2s with an unimpressive tech that will most likely get eaten up by Prebid.
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Tier 3MGIDintermediarynone
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Tier 3MonetizeMoreintermediaryYesSoon20,000,000julio@monetizemore.comImpressive header wrapper features and page RPM performance.netYesYesnoneYes
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Tier 3Platform.IOintermediary
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Tier 3PocketMathdspThis is an app only DSP
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Tier 3PubWiseintermediaryYesSoon@pubwiseio; support@pubwise.iodemand agnostic and provides reporting specifically for tuning DFP stack relative to HBYesnone
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Tier 3RoxotintermediaryYesYes@roxot_team; contact@roxot.comdiscontinued !!! Roxot intermediates your inventory using dynamic price floors to try and grind out a few more pennies. Also provide free prebid analytics toolYessome
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Tier 3Sekindo (Universal McCann)intermediaryYesPerforms well against other bidders but only because they run in banner videogrossnone
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Tier 3SmartyAdsintermediaryYessvetlana@smartyads.coma lot
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Tier 3SonobiintermediaryYesYesStrong implementation support (That's not true), why tier 3? It's alot less sketchy than komoona; Komoona was moved down to tier 3. noneYes
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Tier 3Sortableintermediary600,000Outsourced ad ops with tech that does not allow pubs to run their own DFP account. Typical rev share is 85/15. Has amazing reporting/dashboarding though.Yes
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Tier 3YellowhammerintermediaryDecent Tier 3+ fill. Good account management, pay on time, growing.
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Tier 3rtk.iointermediary
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