ABC
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Google Business Profile Optimization Checklist
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0/29 completed
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✓PhaseTasks
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1. Create or Claim Your Google Business ProfileSearch for your business on Google
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Create or claim your listing via business.google.com
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2. Add Complete Business InformationBusiness name (exact and consistent)
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Business category (primary and secondary)
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Address and service areas
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Business hours (with holiday updates)
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Phone number and website URL
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3. Manage User AccessSet yourself as the primary owner
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Add team members or marketing agency
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Use Location Groups for multi-location businesses
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Remove old or unauthorized users
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4. Choose the Right CategoriesPick the most accurate primary category
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Add relevant secondary categories
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Use competitor analysis to guide choices
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5. Add Products and ServicesList your core products and services
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Add pricing, descriptions, and images
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6. Upload High-Quality PhotosAdd logo, cover photo, interior, and exterior shots
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Add team, workspace, and service action shots
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7. Ask for Reviews with a Direct LinkSend review link via text, email, or QR code
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Include review link in emails, receipts, and confirmations
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8. Respond to ReviewsReply to all reviews (positive and negative)
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9. Post Offers, Events, and AnnouncementsCreate weekly or monthly Google Posts
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Use photos, CTAs, and links in each post
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10. Add Integrations and Extra FeaturesEnable messaging, bookings, and website (if available)
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11. Use Insights to Track PerformanceMonitor searches, actions, and views in Insights
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12. Audit, Update, and Get Help When NeededRun monthly profile audits (manual or with tools)
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Update details when info changes
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Watch for third-party edits or incorrect info
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Contact Google support for suspensions or issues