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How can I apply this concept in copywriting, outreach, business or my life?
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Showing I relate showing to how skincare business showcase the results of their products. I would apply "showing" to my outreach by showing the prospect my copywriting skills and a reduced price for a testimonial.
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Leveraging I relate leveraging to how businesses leverage the solution and the product to make people buy their products. I can apply this in my copywriting by leveraging the laws of nature Andrew talked about.
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Positioning I relate positioning to how a skincare business positions their product as a tool to go from the current state to the dream outcome as quickly and easily as possible. I can apply this both in my outreach and copy by telling the person the solution and how this product helps them achieve that solution.
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