Template_PlandeInversion_AR.xlsx
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PRESUPUESTO TOTAL $ 6,000.00
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2. Config / Artes / Reuniones / Copy3. CPM 3. CPCMedia costsTotal cost4. Budget %Impresiones5. CTR 6. Clicks o visitas
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1. MEDIOS PAGOS
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1Online ad buys (CPM) $ 600.00 $ 400.00 $ 5.00 $ 1.50 $ 200.00 $ 600.00 10%40,0001.0%400
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2Social - Display Ads (CPM) $ - $ 20.00 $ - $ - $ - 0%00.5%0
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3Facebook (Leads) $ - COP 1,000.00 $ 1.00 $ 600.00 $ 600.00 10%600100.0%600
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Social Display - Facebook (CPC)
$ 1,800.00 $ - $ 8.00 $ 0.80 $ 1,800.00 $ 1,800.00 30%225,0001.0%2,250
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Social Display - Instagram (CPC)
$ 600.00 $ - $ 9.00 $ 0.90 $ 600.00 $ 600.00 10%66,6671.0%667
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Social Display - Retargeting (CPC)
$ 2,400.00 $ - $ 3.00 $ 0.30 $ 2,400.00 $ 2,400.00 40%800,0001.0%8,000
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7Paid search (CPC) $ - #DIV/0! $ 1.00 $ - $ - 0%01.0%0
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8Adwords - remarketing (CPC) $ - #DIV/0! $ 0.30 $ - $ - 0%01.0%0
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9Natural search (Fixed) $ - #DIV/0! $ - $ - $ - 0%01.0%0
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10Affiliates (CPS) $ - $ - $ - $ - $ - 0%01.0%0
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11Aggregators (CPS) $ - $ - $ - $ - $ - 0%01.0%0
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12Sponsorships (Fixed) $ - #DIV/0! $ - $ - $ - 0%00.3%0
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Online PR (Fixed) $ - #DIV/0! $ - $ - $ - 0%01.0%0
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E-mail lists (CPM) $ - $ 1.00 $ - $ - $ - 0%010.0%0
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Total/Average $ 400.00 $ 5.30 $ 0.50 $ 5,600.00 $ 6,000.00 100%1,132,2671.1%11,917
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