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CategoryCategory 1Category 2Category 3Category 4Category 5
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CompanyOur companycompetitior 1competitior 2competitior 3competitior 4competitior 5competitior 6competitior 7
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SourcesWebsiteOurcompany.comCompetitior2.comCompetitior3.comCompetitior4.comCompetitor4.comCompetitor5.comcompetitior6.comcompetitior7.com
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TechcrunchBioMaturity (founded year, round)2014, B2019, A2015201619841996
Subsidiary of AMSWA (Bearish)
19852013, C
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LinkedInGeoUS (TX)FR (claim NY on LI)Global; GER, USGlobal; US, IndiaCA; India, US, UK, JapanUS (GA). Also - India, UK,US founded but most employees - India (eng, IT)US (TX)
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Geo - salesNA, LATAMFR, NA, GERGlobal, mostly USMostly US. India, BrazilMostly US. CA, Japan, EMEAMostly US. IndiaMostly US. India, UK, MXUS
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Geo - CSNA, FRFRGlobal, mostly USMostly US. Romania, IndiaMostly CA. US, India, UK, JapanMostly US. UKMostly US. India, MXUS
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Geo - MarketingNAFRGlobal, mostly NAMostly US. India, UK, BrazilMostly CAUSMostly US. India, UK, MX, Aus. Hiring for DACHUS
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LinkedIn, ZoominfoGrowth signal?Hiring in sales, eng26% HC growth in last 6 months. Short tenure (biased?). 28 jobs in CS, Eng (NA too) 2023 layoffs yet +4% HC growth in last 6 months and 1,700 jobs2023 layoffs yet +2% HC growth in last 6 months +1000s of jobs posted6% HC growth according to LI. Hiring 100+ positions in sales, success, eng.1% HC growth according to LI. Hiring in sales and eng.5% HC growth according to LI. 100s open roles, mostly IT/eng and sales 10% HC growth according to LI (a decline). 1 open role (SDR)
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website, newsGrowth news (funding, M&A)Inc. 5000 '22, '23300% growth (self-reported)2023 - LeanIX (Gartner leader; AI-driven ent. IT mgmt)
2022 - Taulia (SC finances among other things)
2022 - AdiInsights (workforce mgmt)
2021/2 - Cerner (Healthcare IT)
2022 - MPO (SaaS for SC orchestration)2023 - Garvis (AI forecasting)Acquired by Panasonic over $7 billion in 2021.

Intent to acquire Doddle (first+last mile delivery)
2023 Inc. 5000 honoree,
#500 in 2023 Deloitte Fast 500 list
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RepviewSales AttainmentX%X%X%X%X%X%X%X%
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websitePositioning & GTMTaglineInventory optimization
just got more critical,
but supply chain execution software makes it easier!
Don't let supply chain disruptions slow you downReady-to-run cloud ERPWith OSCM organizations can espond quickly to changing demand, supply, and market conditionsConcurrency
is our currency
Experience the new world of
AI-first supply chain planning.
The Moment is Now / fulfill your potentialUnified Supplier Collaboration & PO Automation
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Topline Messagingmaximize value across teams and techEmpower your team to achieve operational performance, without the stressReady-to-run cloud ERP that delivers the
latest industry best practices and continuous innovation.
Seamlessly connect your supply chain to create a resilient network and process built to outpace change.Agility and predictability with the #1 supply chain management platform.Join leading global brands who are moving ahead of the market with AI-driven insights that overcome volatility and disruptions.Creating the Supply Chain Operating System for the WorldSourceDay brings stakeholders together in a centralized platform that gives suppliers the option to work in any way they choose
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Articulated Benefits-Increase accuracy + productivity
-Increase operational efficiency
-Save time by automating reporting
-Anticipate production blockers & increase planning adherence
-Ensure on-time deliveries & increase customer satisfaction
-Reduce turnaround time & improve customer satisfaction with stress free repair cycles
- Industry best practices (preconfigured processes)
- Build your own breakthroughs (reshape business models)
- Grow without limits (scale "without extensive IT resources")
- Go live with confidence (proven guidance)
- Optimize business performance (accuracy, e2e visibility)
- Outperform with intelligence (harness data to predict trends, scenarios)... to outpace change
- Deliver an exceptional CX (...orders and service done right the first time)
- Transparency: one version of truth for all teams
- Velocity: simulation + impact before decisions are made
- Collaboration: across teams and suppliers, customers and partners
- Adaptability: streamlined processes that can be adapted according to real-time needs
- Intelligence: automation powered by AI
Put insight in the front for better results:

- Respond with speed and reduce latency
- Flawless implementation for assured success
- GenAI to optimize SC planning to achieve competitive edge
From point solutions to E2E connectivity

- E2E interoperability (eliminate silos by NRT sync between planning and execution)
- Connected Edge (using IoT to automate SC/retail decisions)
- Connected ecosystem (one platform, one data source)
Sreamline supplier collaboration.

For Buyers:
- Visibility to every LI of every order
- PO comms - acknowledgenets, changes, exceptions
- Accuracy - timestamped and documented in ERP
- Collaboration - transparency among teams

For suppliers (free):
- Integrated with customers' ERP
- Automation - easy comm from RFQ to invoicing
- Unified view - one place for RFQs, POs, threads
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Inferred Benefits / Messaging ThemesLean operations (just at the right amount) -- inventory + reporting standpoint (less inventory $, less work $)Agility + resilience = competitive egde.
Collaboration with suppliers and PL
Emotional theme - take back control
Innovation fuels growthResilenceCan't control change, might as well use the best tech to do it for you so you're less volunerable Speed and innovation drive resilience and competitivenessInnovation.
"Innovation shockwave" to reinvent supply chains
Change is constant - easy way to collaborate with suppliers and manage it
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CTARequest a demoBook a demoTake the product tourRequest an SCM demoSee how it works (leading to another LP with video/demo CTA)Let's talk (header)Watch now (CEO video)Contact sales
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CTA - secondaryWatch videoTalk to an expertRequest a demoWatch the SCM videoGet to know us / Yes it's possible! (Video)See Logility in action (solutions page)Request a demo (in footer / platform page)See how we integrate with your ERP
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Pricing//- 'Expensive' according to G2 reviews. Likely complicated
- Offer 14-day free trial (guides, walkthroughs, sample data)
Full Oracle pricing here
According to reviews and pricing tables - expensive, exp. For Ent
"Worth the cost"30% less expensive (MM) according to G2Standard: $5,000/mo for up to 20 users

3% less expensive (Ent) according to G2 (for Luminate Planning)
Starts at $30K/year per review sites.

"SourceDay has a hybrid value-based pricing model. Our customers pay based on the amount of direct materials spend that you run through your ERP and the volume of invoices we process."
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Solutions Nav (use cases)NA; in 'Platform':
- maximize SC collaboration and efficiency
- manage shortages and PL readiness
- reduce and rightsize inventory
Presented for Teams:
- Production control and SC (planning)
- Supply & proc. (inventory mgmt)
- Maintenance & repairs (reduce turnaround)
- Customer Support (deliveries)
None, see 'Target Personas'.

From case studies:
- consumer products
- auto
- professional services
- industrial MFG
- tech
- chemicals
- banking
-Supply Chain Planning
- Inventory Management
- Manufacturing
- Maintenance
- Order Management
- Logistics
- Product Lifecycle Management
- Procurement
- Blockchain and IoT
- SCM Analytics
- Platform
- App Warehouse
- SC Planning
- SC Execution
- Integrated Business Planning as main (leading in the logility.com/solutions page
- Product
- Demand ('DemandAI+')
- Inventory ('InventoryAI+')
- Supply
- Deploy (fulfillment)
- Network (design and optimization)
- SC data mgmt (SC/ERP integration)
- SC Planning
- SC execution
- Omni-channel commerce

(Also provide content in 'use case' under industries for MFG, retail and 3PL)
- PO collaboration
- Invoice automation
- RFQ collaboration
- Supplier performance
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ROI calc / articulated ROI5 mon to ROI / x3-4 ROI
-70% increase in accuracy
-25% increase in ops efficiency
-275K minutes saved (per client? overall?)
Yes, per each use case
- 10wks TTV
- 37% parts shortage reduction
- 30% productivity increase for PL; 300% for MRO; 70% for CS
- 18% inventory reduction
- 15% increase in on-time deliveries
- 42% reduction in MRO cycles
- 50% decrease in client delivery inquiries
- 30 days or less for delivery of initial scope
- 50% lower implementtaion cost (compared to..?)
- 40-60% quicker TTV (compared to..?)
Not showing hard numbers anywhere.

However, some reviewers mention long term cost effectiveness and specifically quote the visibility across the SC.
Not directly.

Go very deep in some case studies
Case-study specific, no overarching statements.

Examples:
- Ashley Furniture: 36% inventory turns, 30% less lead time
- Farnell: 5% inventory reduction
- Haggar: 70% less excess inventory, 3% higher fill rate, 10% SG&A expenses reduction
Fender: 6 months ROI period, 2x inventory turns
394% ROI (Forrester report) - required digging, not on the main pages.

Otherwise case-study specific. Examples:
- Bayer Crop Science: 3-5% savings in transportation spend, 7% increase in asset utilization
- BIC: 40% reduction in changeover time
ROI calc for AP (invoice automation platform)
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Articulated AI- AI-assisted recommendations to improve performance
- simulate mitigation scenarios, production planning, MRO resource allocation
- recommended actions for bottlenecks and for impact
Vague: "Adds the latest technology, such as built-in artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and analytics so your business operates better".
- capacity simulation
At SAP level, and specifically for SC (Visual inspection, root-cause analysis, forecasting, anomalities identification...)
"Effortlessly combine demand insights, supply constraints, and stakeholder input, and apply built-in machine learning to improve profitability while accelerating customer service."

Anticipate demand...

Automate decision-making... turn machine learning reductions into consistent responses

At Oracle level
From homepage: We build AI-driven supply chain management software that delivers the agility needed to absorb today’s disruptions.

Dedicated LP + in other pages:

- SC: Automated workflows, visualization, predictive analytics (inventory recommendations)

- Demand.AI: forecasting, predictions based on external data sources (weather, consumer trends), seasonality
Leading with it in the tagline (AI-first SC planning, AI-driven insights).

In Solutions:
- DemandAI - in forecasting to improve accuracy and speed
- InventoryAI - to create multi-echelon inventory optimization (MEIO) to balance inventory cost and CX level

In Garvis acquisition banner announcement ('AI forecasting pioneer)
- ML simulation - IP and client-developed ML for better insights

- Cognitive AI : streamline complex networks, predictive analytics, ML, decision augmentation

Dedicated LP To position them as experts (good vs. bad AI, industry specific Blogs, guides)
-
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Integrations"...can integrate with any ERP"SAP, Oracle, Infor, Sage, Excel. BI tools through 'enriched data'. Claim implementtaion doesn't require any ERP changes.SAP products, Poppol network (International IT infrastructure for doc exchange with many existing platforms) Not easily. No open APIs. It is cloud-based so potentially possible. Extra charge to integrate additional modules.
From reviews sounds like people see the value around lowering cost though
- Integrated AI alg or use their own
- Oracle, SAP (HANA, S/4 HANA), Salesforce, AWS
https://www.kinaxis.com/en/enterprise-wide-integration
From reviews: SAP S/4 HANA integration is complicatedBuilt on Azure and Snowflake so one data source to reduce integrations, complexity and potential lagging (messaging wise).

In reality integrate with SAP and others
Integrates with 6 ERPs with prescriptive workflows: Acumatica, Epicor, Infor LN, Infor Visual, Infor CloudSuite, Oracle NetSuite, Microsoft, SAP, and "any ERP"
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Migration / implementation?6 weeks Provided. 10-12 wksVarious plansYesYesYesYesSupplier enablement and ERP integration
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Website, review sitesTarget personasPlanners / buyers / suppliers / managersProduction planners / procurement / MRO / CS. There's a 'digital transformation' section in their blogTour focuses on: Finance, Sales, Procurement, MFG & SC, Professional Services AutomationTop level, address procurement, MFG, inventory, logisticsFunctional: PL, Inventory, planners,
Higher level ops execs (digital transformation, SC sustainability, talent and change)

More clearly from case studies: CxO, IT, logistics, Ops, Planner, Transformation
- SC execs, focus on planning
- Ops execs (inventory vs. CX balance)
- Product (Mfg/CPG)
SC execs. Have POV for demand planners, inbound dist. managers, supply planners

CSCO/CIO (agile, cloud strategy, digital transformation, revenue lift, margins)

Have dev/data scientists specific content as well
Mostly buyers. Also: office managers, SC

Suppliers (free)
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Website, review sitesBest suited forAerospace, industrial, auto, medicalExept for the named teams above:
aerospace & defense, Industrial, medical, luxury
Existing SAP users;
Cloud/on premise
Midsize and above, global orgs;
MFG, retail, utilities, healthcare - specific modules SAP supports
Oracle users;
Industry LPs include:
- Auto
- Comm (telecom)
- Consumer goods
- Gov't
- Healthcare
- Tech
- Life sciences
- Industrial MFG
- Oil and gas
- restaurants
- Retail
- Travel & transportation
- Wholesale dist.
Specifically targeting SAP customers.

Industries:
- Aerospace and defense
- Auto
- Consumer
- Tech and electronics
- Industrial
- Life sciences
- Logistics services
- Retail
Apparel / CPG / Food & bev.

Overall unsophisticated product manufacturers with highly seasonal demand; delivery timeline directly tied to CX/CS.

small-med companies
Small-medium size businesses and their suppliers (small, I'd guess non-global).

Construction, MFG, clothing, cosmetics
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Website, review sitesCommon size10,000+mid-entmid-entEnt, but also MMEntMM (<500) 60%, Ent 40% (self reported)Mostly Ent; MM more common in Luminate Logistics and Luminate CommerceMM / SMB (consistent with case studies, language, review sites)
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Ent focus / page?SecurityData security and governance - Security
- Ent. Scheduling
Claim to serve Fortune 500 companies -- but also small and medium businesses. So noInferredNo, although do mention ISO audits
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Cool LogosSafranCartier, Safran (?), Collins aerospace.
Recently interviewed but unsure if customers: J&J MedTech, Hermes, LVMH, Airbus
Allbirds, BMW, Accenture, Intel, SiemensFedEx, Honda, Toyota, Michelin, Cisco, GENikon, asics, Uniliver, Dyson, Ford, bose, P&G, SubaruFender, Hasbro, Asley Furniture, Under Armour3M, 7-11, Ace, StarbucksMarine Layer, Winky Lux, JBT aerotech
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LinkedIn, earned mediaMarket AwarenessLI Followers3.5K2.9K. CEO isn't active but when he does he gets a lot of engagement (4.8K followers)SAP - 3.5M followers; CEO posts regularly (200K) about tech, events, leadership, etc.Oracle - 9.5M. CEO's profile is not visible for non-connections125K11K159K6.8K (CMO And podcast host has 24K)
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Frequency Weekly-ishWeekly-ish. Being tagged by employees/others quite a bitdaily-ishDaily+DailyDaily+Daily+Daily+
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StyleBlogs, articles, webinarsCarousels, industry-specificVisual - videos, pics + short copy. Some links to longer formatAlways with a visual element. Even links to articles 'get' an image coverVideos or copy+imagecopy + link, copy+video, an occasional employee repost copy + link, repostscopy+image, video snippets
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Topicscompany newsVertical-specific thought leadership, case studies, growth content (hiring/team/office), eventsCase studies, announcements, endorsements (Coldplay, athletes), educational/training opps, EX/ culture. Occasional #AICase studies, Gen AI articles/videos, video promos for events, video recaps of eventsCase studies, events, EXcase studies, events, blog postsEvents, earned media, announcements, case studiesPodcast trailers, women in MFG spotlights, events, company announcements
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Market RecognitionPartnership with Sopra SteriaGartner leaders for service and product centric cloud ERPGartner leaders for SC planning, warehouse MS, transportation MSTop ranked on Gartner MQ for SCPS and critical capabilities report Consulting partners include Deloitte, pwc, Tata, EY, sopra steria, and more.

Additional partners listed here.
Earned media in Forbes about investment in tech/leadership

Gartner leader in SCPS, Warehouse MS, Transportation MS

Jon Rahm (golfer) is the brand embassador (I don't get it)
Various procurement-related lists
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Review sitesMarket Perception
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TrustRadius (x/10)7.9 (4 reviews)-8.6; mostly from Ent.7.5-9Luminate Planning: 7.8
Luminate Logistics: 9
Luminate Commerce: 6
10
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G2 (x/5)5 (1 review)-4.5; only ~half are from Ent.4; majority from Ent.4.1; about half Ent4.2Luminate Planning: 4
Luminate Logistics: 4.2
Luminate Commerce: 4.3
4.2
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Capterra (x/5)--4.43.9; but CS is highly rated4.5; almost all 10K+ employees4.5Products shown are not current; ranges between 4 and 4.64.7
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