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Activities / DefinitionsProduct ManagerUser ExperienceTPM/POLead EngineerHead of TPM/POHead of ProductCTOCEO
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Strategy & Vision
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S1Set a product vision and strategy (what are we building in the mid and long term?)CIIICRCA
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S2Identify/ gather businesses opportunities/ problems that can be solved from Product/ techRIIIIAIC
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S3Determines the portfolio (product roadmap themes, desired outcomes and overall resource allocations by theme)IIIIIR/ACR
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S4Build and maintain the strategic roadmapRIIIIR/AIC
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S5Manages quarterly product planning processRCCICR/ACC
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S6aDevelops and executes PM/UX team capacity (hiring and training headcount with the appropriate skills) plans aligned with budget and required throughputIIIIIR/AIC
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S6bDevelops and executes TPM/Eng team capacity (hiring and training headcount with the appropriate skills) plans aligned with budget and required throughputIIIRRIR/AC
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S7Define squad/tribes/team charters and OKRsRCCCIAII
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S8Build and maintain the technical roadmap and evolve an appropriate technical architecture platform to meet current and prepare for future needsCICRCCR/AC
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S9Develops and executes dev team resourcing plans aligned with budget and required throughputIICRRIAC
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S10Evaluates, selects and manages platform vendorsIIICCCR/AI
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Discovery & Validation
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V1Identify and communicates trends in the industry impacting the product and performing market research for new product opportunitiesR/ARIIIIII
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V2Manage relationships with stakeholders to gather ideas/ requirements, set expectations about roadmap and priorities, etc.R/AIIIICII
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V3Refine/ clarify product initiatives based on user insights, business needs, stakeholders requests, product metrics, etc.R/ACIIICII
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V4Validate hypothesis/product ideas with users and stakeholders. Designs and runs experiments, and shares insights.R/ARIIIIII
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V5Conducts customer interviews and analysisRR/AIIIIII
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V6Maintain updated benchmarks of key competitors and identifies gapsR/ARIIIIII
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V7Evaluates and validates solution alternatives (including prototyping)CR/ACIICII
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V8Establishes pricing for new productsRCIIIAIC
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V9Find ways to iterate existing products to achieve business goalsR/ACCIICII
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Prioritization & Metrics
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P1Determines overall prioritization framework (approach, metrics, weightings)CIIICR/ACC
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P2Estimate impact, confidence and risks of future initiativesR/ACIIICII
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P3Estimate level of effort of future initiativesIICRAICI
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P4Prioritize initiatives in the roadmapRICICACI
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P5Establishes metrics; works with BI to implement data sets and reports; tracks them and communicates them to StakeholdersR/AICCCIII
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P6Works with stakeholders to generate alignment around target outcomes, key opportunities and overall prioritiesRIIIIAII
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P7Measures and reports on health of existing products (metrics, funnels, etc.)R/AIIIIIII
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Definition & Delivery
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D1Write user stories/story maps (including functionalities, use cases, acceptance criteria) "scaffolding" or framework in preparation for ellaboration and solution explorationR/ACIIIIII
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D2Discuss alternatives and define the best approach to address the problem/needR/ACCCIIII
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D3Breaks down the stories into front end and back end, if needed. Adds technical criteria such as end points that need to be created or modified, adding logic criteria (IF, ELSE), ensuring all technical modifications needed are taken into account. Adding criteria points or additional stories that take into account performance and speed optimizations.IIR/ACCIII
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D4Prioritize and sequence the stories to be developed within the backlogCIR/ACCIII
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D5Evaluate feasibility and the technology approach. Recommend trade-offs to accelerate the timeline while maintaining quality.CICRCIAI
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D6Define the development release plan (e.g. phases, versions)CIR/ACCICI
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D7Coordinate and generate UI design/mockupsARCIICII
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D8Develops internal feature documentationCIRCAIII
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D9Own main documents on Confluence/JiraR/AIRIIIII
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D10Act as the primary point of contact for the development team if any questions of scope arise. Work directly with the development team acting as the voice of the customer.CCRIAIII
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D11Define and plan the development goals with the development teams and ensure value is being delivered in each development cycleIIRCAIII
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D12Run Sprints (kick-offs, reviews, daily standup, demos and retros)IIRCAIII
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D13Coordinate day-to-day progress/drive tradeoffs and decisions/accountability of the cross-functional teamCCRCAIII
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D14Manage cross dependencies between development tasks and other development teamsIIRCAIII
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D15QA to validate acceptance criteria and quality met (identify bugs, unit testing coverage, stability)CICR/ACCII
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D16Communicate development status updates and demos to stakeholders/companyCIRCAIII
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Launch & Optimization
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L1Coordinate release with BI (reporting impacts/needs) and Sales Ops (product/sku setup)CIRCAIII
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L2Develop sales/service training material and coordinates/communicates release with client-facing teamsR/ACIIICII
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L3Coordinate with marketing for go-to-market (e.g. ensure marketing assets are up to date, customer success and sales readiness, roll-out plan)R/AIIIICII
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L4Manage successful technical deployments and performance IICRCIAI
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L5Gather and classify product feedback/ bug reportsR/ARCIIIII
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L6Measure and report out success/impact of delivered features/functionalityR/AIIIIIII
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L7Proposes and implements experiments to improve product performanceR/ACCICCII
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L8Hold cross-functional retros and disseminate lessons learnedCIRCR/ACII
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L9Encourage and celebrate team achievementsRIA/RRRRII
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AAccountable
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RResponsible
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CCollaborates (Contributed, Consulted)
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IInfluences (Informed)
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