Product Manager Individual Contributor Matrix
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Creative Commons Attribution 4.0 International (CCY BY 4.0)
Skills definitionAssociate Product ManagerProduct ManagerSenior Product ManagerLead Product ManagerPrincipal Product Manager
Impact and Scope
This relates to the impact of scope expected of each level.- You own specs/projects with supervision.
- You manage 3 - 5 specs/ projects in flight, or components of a larger specs.
- Your scope is contained in a single Engineering Team/ Squad.
- You track feature adoptions and generate ideas to influence it.
- You own simple specs/projects autonomously from idea, implementation, launch to business results.
- You have shipped multiple specs/ projects with measured business impact.
- Your scope is contained in a single Engineering Team/ Squad, with single dependencies.
- You launch new features/ products and track adoptions of a new product fully. You generate impactful ideas to drive it.
- You own complex specs/projects autonomously from idea, implementation, launch to business results.
- You have shipped multiple complex specs/ projects with measured business impact.
- Your scope is contained in a single Engineering Team/ Squad, with complex dependencies.
- You lead cross-functional initiatives to drive business results, notably adoption.
- You have full ownership of the business outcome of a functional area and act as "GM for the product".
- You build on existing range of specs/ projects in flight, or new sub-area or white space definition.
- You demonstrate roadmap ownership from definiton to delivery.
- You strategically drive business impact across all functions, including sales, marketing and support.
- You have full ownership of the business outcome of a transformational/complex functional area or multiple areas.
- You successfully drive large scale transformational programs.
- You own multiple interlinked roadmaps.
- You strategically define and drive business impact across all functions and successfully navigate cross-departmental trade-offs. You inspire new inititiatives in other functions.
Understand the Customer - Customer First
Qualitative Customer InsightThe ability to gather qualitative insights from customers and prospects.- You generate ideas based on listening/reading/researching customer needs (e.g. marketing research, usability testing and primary interviews).
- You contribute to qualitatively identify, structure and prioritize customers' needs.
- You run bootstrapped research.
- You consistently generate relevant ideas based on customer insights.
- You qualitatively identify, structure and prioritize the needs of the customers.
- You lead qualitative customer research using a diverse research techniques, appropriate to the problem space.
- You define a customer qualitative research plan to inform the roadmap.
- You partner with marketing and research teams to get systematic useful insights.
- You systematically share the insight with the relevant groups in the organization.
- You apply the full range of customer insight techniques to get to the right depth at the fastest pace.
- You manage short-term and longer-term customer insight explorations.
- You you how and when to bring expert support on research.
- You indentify long-term evolutions to customers' qualitative needs.
Quantitative Customer InsightThe ability to gather quantitative and data insights from customers and prospects.- You specify, run and interpret conclusions from basic analytics and reports (sheets and pivot tables).
- You understand the OKRs and KPIs of your scope.
- You specify, run and interpret conclusions from rich analytics (large datasets, event logs, cubes).
- You monitor on the top 3-5 metrics that matter.
- You formulate data-driven hypothesis to inform product decisions and lead the team to confirm/infirm them.
- You estimate the impact of projects on business KPIs.
- You instrument products effectively for learning and iteration.
- You define the top KPIs to drive the business impact of your area.
- You articulate how each product milestone will impact the KPI.
- You apply diverse quantitative tools to generate customer insights (eg multivariate testing, sampling).
- You anticipate the long-term trend of metrics.
- You build effective plans to impact long-term metrics.
Understanding Market DynamicsThe ability to understand and formalize the broader environment where your company, products and customers evolve. - You understand the key competitors, substitutes and vendors and their strengths and weaknesses.
- You have a deep understanding of selected players in the space.
- You have an overall understanding of the competitive landscape.

- You are knowledgable about key market trends and how Gorgias and other players are positioned.
- You understand how our customers make money.
- You understand how Gorgias makes money.
- You define how Gorgias compete in our product area.
- You articulate how this impacts our business model.
- You anticipate long-term industry trends.
- You share this perspective effectively, you be succinct or extensive where needed.
Create Solutions - Solution Definition and Creativity
Technology Problem SolvingThe ability to come up with new tech-centric ideas. Enough skills to contribute in the technological aspects of the debate and engage engineers into the creative process.- You understand the basics of how specs are implemented.
- You learn about how Gorgias' products works, how revenue is generated and how key product elements are architected and implemented.
- You write accurate, clear and comprehensive non-technically-prescriptive specifications.
- You understand the tech architecture of your area.
- You understand tech architecture documents, notably impact on performance and quality.
- You understand the technical trade-offs and their impact on business outcomes.
- You adapt the spec/projects scope based on techology proposals.
- You understand the tech architecture of your area in depth.
- You review tech architecture documents.
- You suggest improvements to the tech architecture by adapting to spec or the tech design.
- You understand the value of tech debt initiatives and support articulating its value and prioritizing it.
- You build a roadmap that includes tech-driven innovation.
- You make quality and tech debt a feature that has equal importance on the roadmap, and for which you can equal ownership.
- You understand key technological trends that contribute to the area.
- You build a roadmap that includes tech-driven innovation.
- You have cutting edge knowledge of industry technology trends and critical thinking on value and potential of each
- You balance roadmap investments risk level between risky research and safe(r) development.
Business Problem SolvingThe ability to come up with new business-centric ideas. Understanding the business dimensions that come into play into designing a Product. - You understand the fundamentals of the economic equation for the Product: current P&L of the Product and how it is likely to evolve over time.
- You understand how customers get value from the Product.
- You understand concepts such as sunk costs, opportunity costs, return on investment (ROI).
- You produce directionally accurate estimations of business impact on projects.
- You model simply the conversion steps of UX flows (waterfall).
- You estimate the changes a particular concept would drive to the economics of the product.
- You do quick back-of-the-napkin estimations first, particularly on high-level business drivers.
- You build business cases for complex projects in 1-3 weeks.
- You have the business acumen on what metrics are easier vs. complex to influence.
- You estimate complex changes the economics of the Product.
- You effectively delegate complex estimation work to other teams (Data, Strategy etc)
- You simplify and explain the economics of the Product to junior team members.
- You anticipate how the industry evolution will influencing the fundamentals of the economics of the Product.
- You shape new intiatives that create and sustain competitive advantage.
- You understand the adjacent drivers of value for the customers, business and substitutes.
Design Problem SolvingThe ability to come up with new Design-centric ideas. Design skills are almost purely creativity skills. - You formulate simple design briefs on 4 main design functions (UX, visual, product, copy, user research).
- You write crisp and clear non-prescriptive problem statements.
- You co-own "great design" as assessed by the user.
- You assess the quality of the design work and make constructive critique.
- You effectively influence and take part in design creative process.
- You frame design work appropriately between wide/exploratory problem space vs. well-defined problem statements.
- You have highly relevant input on design work - both strategic and detail-oriented (including copy)
- You understand the key design trends that influence the area
- You monitor metrics that informs the impact of the design work.
- You involve design-thinking and design-led initiatives into Product priorities and plans.
- You own "end-to-end" customer experience of the product, including Design, PMM, Sales, CS, etc
- You engage at all levels of design (design system changes, redesigns/new design, incremental changes).
Make It Happen - Extreme ownershIp
Project ManagementThe ability to organize the execution work as projects that span different people and teams contributing to one outcome.- You manage your own time and energy effectively
- You hits personal commitments consistently, seek help when team commitments are at risk, help your team move quickly.
- You organize assigned projects and prioritize tasks accordingly to importance and urgency.
- You establish basic project plan (2 - 3 workstreams), track deliverables and owners to completion.
- You complete your own tasks within set processes.
- You escalate issues promptly.
- You communicate clearly at all levels of the organization (incl CEO).
- You lead team projects that hit commitments consistently, with limited supervision.
- You establish solid project plans (multiple streams), including simple dependencies that are resolved within established patterns.
- You deliver projects in a timely manner and select the best approach within multiple known options.
- You advocate urgency effectively to the right audience.
- You surface risks in advance and propose mitigations.
- You lead team projects that hit commitments consistently, with full autonomy.
- You establish cross-team project plans and resolve dependencies consistently.
- You raise urgency level effectively.
- You form new working models as needed, you favor resourceful and scrappy solutions.
- You identify cross-team risks and communicate clearly while taking mitigating actions proactively.
- You lead the team to achive a business outcome (vs a project milestone) consistently, with full autonomy.
- You establish cross-function/department project plans and resolve dependencies consistently.
- You drive teams to accelerate where relevant (and slow down where relevant).
- You identify new organizational needs to address the goal and influence to address them.
- You identify cross-functional risks, takes mitigating actions proactively and resolves most directly.
- You oversee multiple complex execution initiatives or programs.
- You contribute to shaping the organization to address present and future objectives.
- You catalyze organization level change quickly and effectively.
- You contribute to company-wide risk-management.
Strategic ArticulationThe ability to define and articulate the various execution paths, which one to pick given the current hypothesis, and how and why to change path when new information unfolds.- You understand how company, tribe and squad goals are impacted by the roadmap.
- You understand why projects or parts of projects are priorities vs not a priority.
- You set level of priorities of particular projects or ideas and can provide rationalization.
- You articulate level of urgency vs importance.
- You communicate effectively across the organization why projects should or should not be a priority.
- You simplify projects to maximize value with the smallest investment.
- You tie projects and sub-projects to clear business-level outcomes and metrics.
- You deal effectively with a high degree of ambiguity and unknowns.
- You articulate relationship of projects and risks beyond your direct scope.
- You integrate other scope strategies to establish how to deal with dependences from the viewpoint of other domains.
- You articulate opportunities and risks to company-wide OKRs.
- You formulate how mitigration strategies reduce the risks.
Inspire the Team - Be 100% Honest
Product Strategy and VisionThe ability to paint a clear and exciting vision that energizes the team in making it happen.- You understand the vision for your area.- You contribute to forming the vision for your area. - You define the vision for a particular area. - You shape multi-quarter vision for the area.
- You clearly articulate how this fits into the Gorgias Product vision.
- You formulate multi-year perspectives of where the area would evolve, with multiple scenarios.
- You strongly contribute to Gorgias' overall product vision.
Collaboration, People Leadership and InfluenceThe ability to work easily across different teams and unifying the team in driving outcomes. - You are easy to work with (meet commitments, respect others time, involve appropriate stakeholders).
- You establish trust with different stakeholders.
- You understand the organization chart of the company.
- You know who are the key collaborators to support your project.
- You can both lead or support and clarify roles to ensure a smooth collaboration.
- You recognize opportunites for internal partnerships.
- You know how to conduct interviews in general.
- You have good conflict resolution skills.
- You foster a team culture that values sharing feedback and openness to different points of view, identifying areas of agreements and common ground.
- You leverage opportunities for internal partnerships.
- You collaborate with leaders of other functions to help improve and refine our product strategy.
- You know how to effectively interview PMs and Designers.
- You manage conflicts consistently well and are effective in seeking long term resolutions.
- You nurture internal partnership along shared goals.
- You interact executives to help improve and refine our product strategy.
- You interview for most non-expert functions.
- You build long lasting internal partnerships
- You influence the organization, both at an individual and at a group level.
- You are a participate in sharping the company's culture.
- You interact well with board-level stakeholders.
Strive for Excellence
Growth MindsetYou demonstrate growth in your capabilities through constantly reflecting and learning from different sources. You are also open to receiving feedback and improving your performance over time. Developing Awareness
- You are developing productivity skills by learning and refining working style and time management.
- You ask for and accept feedback graciously; eager to find ways to improve.
Expanding Knowledge
- You demonstrate curiosity through seeking knowledge in a general area.
- You seek additional on-the-job training opportunities to obtain mastery over tasks, expand personal knowledge and add value to the work group.
Keeping Abreast
- You constantly seek out additional resources on how to improve in the area of expertise.
- You stay current with new tools, trends, and news that may impact overall professional and personal development.
- You champion change within the team and are open to improve processes within the team.
- You are preparing for how you can maximize your impact at Gorgias in future roles.
Self Improvement
- You constantly analyze your own performance to understand positive experiences and setbacks and take action to improve performance.
- You research and propose new tools or processes to improve your way or working and your team's efficiency.
- You grow your network by connecting with peers in your field.
- You mentor junior team members.
Learning from Others in the Company
- You are self-aware of areas for development and consciously seek assignments to expand your growth.
- You find best practices to develop ideas that further enhance or update current processes within Gorgias.
- You seek for solutions beyond your team and peers within Gorgias.
Used for external recruitingPM or equivalent experienceNo experience2-3 yrs exp as a PM3-5 yr exp as a PM5-10 yr exp as a PM10+ yr exp as a PM
Degree or equivalent experienceBS Degree or EquivBS CS PreferredMS CS PreferredMS CS PreferredMS CS Preferred