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1
Total Revenue
 20 Projected actuals
20 Budget (COV-ID)
21 budget
21 Revised May
Change
Notes
2
3000 - District Tax Fund
$1,795,607.05 $1,795,607.05 $2,050,000.00 14.17%
3
3300 - Visitor Guide
$0.00 $0.00 $180,000.00
4
3400 - Advertising fees - Stakeholder
$383,634.21 $383,634.21 $450,000.00 17.30%
5
Town of Estes Park Marketing Investment
6
Larimer County Marketing Investment
7
3510 - Larimer County PILT
$5,412.66 $5,412.66 -100.00%
8
3800 - Grants & Awards
$25,000.00 $25,000.00 $40,000.00 60.00%
9
3999 - Other Income
$1,900.00 $1,900.00 $5,000.00 163.16%
10
Investment Interest Income
11
Total Revenue
$2,211,553.92 $2,211,553.92 $2,725,000.00 23.22%
12
Total Expenses
13
Budget Expenses
14
4300 · Special Adv & Mktg-Grants
15
4301 · EDA
 $ - $ - $ -
16
4302 · CDBG-DR
 $ - $ - $ -
17
4303 · CTO
$25,000.00 $25,000.00 $40,000.00 60.00%x
18
4304 · Nat'l Parks Ptrshp Campaign
$ - $ -
19
Total 4300 · Special Adv & Mktg-Grants
$25,000.00 $25,000.00 $40,000.00 60.00%
20
4470 · Search Engine Optimization
$ 24,000.00 $24,000.00 $12,000.00 x
21
4500 · Advertising
22
4510 · Media Placement - Traditional
23
4511 · Print - Newspaper
 $ 1,189.00 $1,500.00 $2,000.00 33.33%
24
4512 · Print - Magazines
$ 12,301.35 $14,000.00 $25,000.00 78.57%
25
4513 · Broadcast - TV & Radio
$ 8,000.00 $24,500.00 $25,000.00 2.04%
26
4514 · Out of Home
$ 28,948.82 $130,000.00 $90,000.00 -30.77%
27
4515 · Events - Traditional
 $ - $ -
28
4517 · Out of Home - In Market
 $ 1,040.00 $5,000.00 $8,000.00 60.00%
29
Total 4510 · Media Placement - Traditional
$51,479.17 $175,000.00 $150,000.00 -14.29%x
30
4520 · Media Placement - Digital
31
4521 · Digital
 $ 226,704.03 $285,000.00 $200,000.00 -29.82%
32
4522 · Social
$ 230,000.00 $230,500.00 $100,000.00 -56.62%
33
4523 · Pay-Per-Click
$ 150,000.00 $150,000.00 $80,000.00 -46.67%
34
4524 · Events - Digital
 $ 8,500.00 $9,500.00 $4,000.00 -57.89%
35
Total 4520 · Media Placement - Digital
$615,204.03 $675,000.00 $384,000.00 -43.11%x
36
4530 · Media Planning & Buying
37
4531 · Media Planning & Measurement
 $ - $ - $ -
38
4532 · Media Buying
 $ 68,000.00 $49,000.00 $50,000.00 2.04%
39
4533 · Media Expenses
 $ - $2,000.00 $2,000.00 0.00%
40
4534 · Regional Sponsorships
 $ - $ - $2,500.00
41
4535 · Local Sponsorships
 $ 12,000.00 $14,000.00 $5,500.00 -60.71%
42
Total 4530 · Media Planning & Buying
$80,000.00 $65,000.00 $60,000.00 -7.69%x
43
4560 · Creative Assets - Outside Fees
 $ - $ - $5,000.00 x
44
4565 · Creative Assets - Agency Fees
 $ - $ - $1,000.00 x
45
4570 · Creative Expenses
 $ - $ - $ -
46
4575 · Agency Planning & Management
$ 103,000.00 $99,000.00 $100,000.00 1.01%x
47
4599 · Advertising Contingency
 $ - $ -
48
8900 Group Sales & Group Marketing
$60,000.00 $55,000.00 $49,000.00 x
49
Total 4500 · Advertising
$746,683.20 $915,000.00 $594,000.00 -35.08%
50
4700 · Research
$ 20,000.00 $30,000.00 $12,000.00 -60.00%x
51
4710 - Destination Product Development
$ - $ -
52
4750 · Website
115,000.00 $85,000.00 $80,000.00 -5.88%x
53
4800 · Brand Strategy
$ - $ - $ -
54
4840 · Economic Development
$ 17,500.00 $17,500.00 $10,000.00 -42.86%x
55
4850 · Contingency (B&S)
$ - $ - $ -
56
5200 · Trade Shows
57
5205 · Trade Show Collateral & Mktg
$ - $0.00 $ -
58
5210 · Bridal Shows
$ - $0.00 $ -
59
Total 5200 · Trade Shows
$ - $ - $ -
60
5500 · International Promotion
61
5510 · Int'l Content & Collateral
$ 400.00 $400.00 $ - -100.00%
62
5520 · Int'l Advertising
$ - $ - $ -
63
5530 · Int'l Tradeshows & Events
$ 75.00 $ 75.00 $ - -100.00%
64
5540 · Int'l Trade FAMs
$ - $ - $ -
65
5550 · Int'l Press FAMs
$ 500.00 $25.00 $ - -100.00%
66
5500 · International Promotion - Other
$ - $ -
67
Total 5500 · International Promotion
$975.00 $500.00 $0.00 -100.00%x
68
6000 · Audit
$ 10,500.00 $11,000.00 $13,500.00 22.73%x
69
6200 · Bookkeeping
$ 6,000.00 $4,500.00 $4,000.00 -11.11%x
70
6400 · Contingencies (Gen Op)
$ - $0.00 $2,500.00 x
71
6600 · Personnel
$ 1,081,000.00 $1,081,000.00 $1,100,000.00 1.76%x
72
6700 · Payroll Processing & HR
73
6710 · Payroll/Benefits Processing
 $ 2,000.00 $2,000.00 $4,500.00
74
6750 · MSEC/HR Services
 $ - $0.00 $0.00
75
Total 6700 · Payroll Processing & HR
$2,000.00 $2,000.00 $4,500.00 x
76
6800 · Legal
$5,000.00$5,000.00 $10,000.00 100.00%x
77
7000 · Office Sup, Postage, Printing
$ 24,000.00 $22,000.00 $25,000.00 13.64%x
78
7200 · Office Equipment & Upgrades
$ 15,000.00 $15,000.00 $20,000.00 33.33%x
79
7400 · Rent & Utilities
$ 75,000.00 $75,000.00 $36,000.00 -52.00%x
80
7500 · Insurance
 $ 15,000.00 $15,000.00 $16,000.00 6.67%x
81
8000 · Cell Phone & Mileage
82
8010 · Cell Phone & Mileage-Adv
$ 3,000.00 $1,500.00 $1,500.00 0.00%
83
8030 · Cell Phone & Mileage-Pres
$ 1,000.00 $ 1,000.00 $1,500.00 50.00%
84
8040 · Cell Phone & Mileage-Digital
$ 1,000.00 $850.00 $1,800.00 111.76%
85
8050 · Cell Phone & Mileage-PGD
$ 1,000.00 $850.00 $1,500.00 76.47%
86
8060 · Cell Phone & Mileage-Gen Ops
$ 1,000.00 $1,100.00 $2,000.00 81.82%
87
8080 · Cell Phone & Mileage-Content Co
$ - $ -
88
8090 · Cell Phone & Mileage-Finance
$500.00$700.00 $700.00 0.00%
89
Total 8000 · Cell Phone & Mileage
$7,500.00 $6,000.00 $9,000.00 50.00%x
90
8100 · Education & Conferences
91
8120 · CO Governors Tourism Conference
92
8122 · Colorado Gov Conf-Pres
$ 68.00 $1,000.00 $1,000.00 0.00%
93
8124 · Colorado Gov Conf-PR
$ - $1,000.00 $1,000.00 0.00%
94
8120 · CO Governors Tourism Conference - Other
$ - $ -
95
8140 · Destination Mktg Assoc Int DMAI
96
8142 · DMAI-Digital
$ - $ - $ -
97
8143 · DMAI-Pres
$ - $ - $2,000.00
98
8144 · DMAI-PGD
$ - $ - $ -
99
8145 · DMAI-Advertising
$ - $2,000.00 $2,000.00 0.00%
100
8190 · Training & Education