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7 | Investor | Email Generic | Website | HQ City | HQ State | Average First Check Size | Summary | Investment Rounds | Selected Investments | Partners | Partner LinkedIn | Startup CPG Podcast | Startup CPG Podcast Summary | |||
8 | 458 Capital | hg@458capital.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $200k - $500k | 458 Capital is a venture investor in CPG. | Family Office,Pre-Seed/Angel,Seed,Series A | Bandit Running, Dune Suncare, Heyday Canning, Liquid Death, Remi, Gossamer, Breathewave, Verrevert, Tessake | Steve Schlesinger Eric Hellman | 👔 LinkedIn profile | ||||
9 | 531 Capital | info@531capital.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | n.a. | 531 Capital invests in early-stage consumer brands at the intersection of wellness and healthcare. We look for companies creating better-for-you products and services that shape daily routines and reflect shifting consumer preferences toward healthier living. Our focus spans food & beverage, personal care, household essentials, and broader wellness. | Pre-Seed, Seed, Series A | Evolvetogether, Algae Cooking Club, Original Sunshine, JOVA | Jimmy Shen Marc Rosenberg | 👔 LinkedIn profile | ||||
10 | Access Capital | info@access.capital | 🔗 LinkedIn page | 🌐 Web address | Dallas | TX | $50k - $2m | Access Capital focuses on investing in emerging brands that seamlessly integrate into consumers' daily, weekly, or monthly routines. The firm prioritizes companies with a demonstrated history of market adoption, innovative and capable leadership, and fair valuations. Key investment sectors include food, beverage, pet care, personal care, and apparel brands. | Series A,Series B | Liquid Death, Tecovas, Tiff's Treats, Bubble, Bloom, Oats over night, Supergut, Whoop, Once upon a farm, Physician's Choice, Zbiotics, Outdoor Voices, Kos, Beekeeper's Naturals, Black Buffalo, Outdoor Voices, Kitsch, Recess, Eight, Thrive Market, Gelator Festival, Bitewell, Kettle & Fire, Outer Aisle, Slrrrp Shots, Onda | Blake Wiley | 👔 LinkedIn profile | ||||
11 | AF Ventures | info@afventures.vc | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m - $2m | AF Ventures is a consumer fund investing in emerging growth stage businesses across food & beverage, health & wellness, personal & household care, beauty and pet. We typically look for companies between $5-30M+ of topline revenue at the time of investment with fundamentally sound unit economics that allow for sustainable growth. With over 25 portfolio companies, we have deep connectivity throughout the consumer packaged goods ecosystem having been an early pioneer in the space and growing the franchise over multiple funds. | Series A,Series B | Cirkul, Hello Cake, ByHeart, Bubble, Jinx, Siete, Clio, Gainful, Wonderbelly, Ready, Set, Food!, Harmless Harvest, Skinny Dipped, Koia, Four Sigmatic, Koia, Tractor Beverage Co. | Jordan Gaspar | 👔 LinkedIn profile | ||||
12 | Amberstone | n.a. | 🔗 LinkedIn page | 🌐 Web address | San Francisco | CA | $5m - $10m | Amberstone Ventures is a San Francisco-based venture capital firm specializing in investments across the consumer products sector. The firm focuses on high-potential companies in food and beverage, pet and baby products, personal care, beauty, and other consumer-driven categories. | Seed,Series A,Series B | Daily Harvest, Chameleon Cold Brew, JuneShine, Honey Mama's, nutpods, Bev, Cleveland Kitchen, Bloom, MUSH | Alexander Bernstein James Graham | 👔 LinkedIn profile | ||||
13 | Barrel Ventures | investments@barrelvc.com | 🔗 LinkedIn page | 🌐 Web address | Chicago | IL | $250k - $500k | Barrel is a seed-stage fund located in the heart of the Midwest, strategically positioned to capitalize on a transformative shift in consumer behavior and the evolving ways businesses engage with their audiences. With decades of experience in operating, scaling, and investing in companies, Barrel empowers early-stage entrepreneurs by providing the expertise and support needed to drive their innovative ideas toward success. | Seed,Series A,Series B | OLIPOP, Haus, Gainful, Love Corn, Moku, GEM, Partake Brewing, Pod foods | Nate Cooper Carey Cooper | 👔 LinkedIn profile | ||||
14 | BFG Partners | dealteam@bfgpartners.com | 🔗 LinkedIn page | 🌐 Web address | Boulder | CO | $500k-$5M | Backed by over 40 years of experience in the natural products industry as both entrepreneurs and investors, BFG offers teams the guidance needed to make critical decisions and maximize opportunities. This support encompasses operational strategy, tactical marketing, channel development, organizational design, and capital planning. | Seed, Series A, Series B | AG1, Olipop, Birch Benders, Bobo's, Oats Overnight, Vacation, Bowlcut, Chameleon Cold Brew, Graza, Quinn | Tom Spier Rajesh Babu Dayton Miller | 👔 LinkedIn profile | 🎤 Podcast Episode | - Tyler Morgan is a Principal at BFG Partners; early-stage consumer investor - Invests across food, beverage, supplements, beauty, and pet brands - Focuses on disciplined diligence, thoughtful fundraising preparation, and building venture-scale consumer businesses | ||
15 | Blue Collective | blue@bluecollective.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $200k - $2m | Blue Collective is an early-stage venture capital firm dedicated to backing exceptional entrepreneurs as they build outstanding businesses. The firm places a particular emphasis on supporting founders with backgrounds in top-tier professional services, investment banking, and private equity. Based in New York, Blue Collective maintains a flexible approach, remaining both industry and geography agnostic in its investment strategy. | Pre-Seed/Angel,Seed | Sir Kensington, Tecovas, Catalina Crunch, Tuft+Paw | JJ Kasper Brian Stafford | 👔 LinkedIn profile | ||||
16 | Bluestein Venture | info@bluesteinventures.com | 🔗 LinkedIn page | 🌐 Web address | Chicago | IL | $500k - $1.5m | Bluestein Ventures is a venture capital firm specializing in early-stage investments in food, beverage, and consumer products. The firm collaborates with visionary entrepreneurs, offering both capital and strategic guidance to scale innovative, sustainable businesses that are transforming consumer experiences. | Pre-Seed, Seed, Series A | Factor, Vive Organic, Bizzy Coffee, Milamend, Yerbae | Andrew Bluestein Ashley Hartman | 👔 LinkedIn profile | ||||
17 | Bochi Investments | cory@bochiinvestments.com | 🔗 LinkedIn page | 🌐 Web address | Portland | OR | $500k - $2m | Bochi Investments is a private equity firm that combines the flexibility of a family office with the structure of an independent sponsor. Bochi focuses on minority and majority investments, building long-term partnerships in the consumer, industrial, and business services sectors, with a strong emphasis on opportunities in the Western U.S., including Texas. | Family Office,PE Lower Market,Seed,Series A,Pre-Seed/Angel | Purely Elizabeth, Nectar Hard Seltzer, Kite Hill, HVMN, ALOHA, GNGR Labs, RationAle Brewing, 4th & Heart | Cory Comstock J.B. Handley | 👔 LinkedIn profile | ||||
18 | Branch Venture Group | info@branchventuregroup.com | 🔗 LinkedIn page | 🌐 Web address | Boston | MA | $50k - $250k | Branch Venture Group, based in Boston, is an investment network focused on early-stage food companies in sectors like food and beverage CPG, foodtech, and agtech. The group connects entrepreneurs with funding, mentorship, and industry expertise, hosting pitch sessions, educational events, and networking opportunities. Branch Venture Group leverages a diverse network of members who support portfolio companies through strategic guidance, partnerships, and follow-on financing, driving growth in New England’s food innovation ecosystem. | Pre-Seed/Angel,Seed | Willie's Superbrew, Waku, Trashy, Ohza, Chia Smash, Atlantic Sea Farms, Craftmix, MeliBio | Lauren Abda Marcia Hooper | 👔 LinkedIn profile | ||||
19 | Brand Foundry | info@brandfoundry.vc | 🔗 LinkedIn page | 🌐 Web address | Austin | TX | $500k - $1m | Brand Foundry is an early stage venture capital firm. Dedicated to accelerating the growth of emerging, innovative consumer focused brands. | Pre-Seed/Angel,Seed,Series A,Series B | Yumi, Weller, Two Robbers Seltzer Co., Omsom, HOP WTR, Haus, Lucky Energy | Andrew Mitchell Brian Spaly | 👔 LinkedIn profile | ||||
20 | Brand Project | ideas@brandproject.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500k - $3m | BrandProject invests in early stage consumer businesses, often as the first venture check. BrandProject invests in digitally-enabled retail and virtual services, consumer platforms & marketplaces, and consumer products. | Pre-seed, Seed | Wonderbelly, Daily Harvest, Iris & Romeo, Gainful, Awake Chocolate, Acid League, Proxies, Freshly (acq.), Persona (acq.), Chef's Plate (acq.), Hello (acq.) | Andrew Black Andrew Bridge Hayden Williams | 👔 LinkedIn profile | 🎤 Podcast Episode | In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Hayden Williams, Partner at BrandProject, to explore what pre-launch investors look for in consumer brands—before there's even a product name or revenue. The conversation unpacks the Wonderbelly acquisition by P&G, revealing what drives conviction at the idea stage and how authentic brand building in overlooked categories can lead to strategic exits. Hayden shares how BrandProject approaches pre-launch investing with 1-3M checks, often becoming the first money in before founders have finalized their company name. He breaks down the Wonderbelly case study: how two brothers reimagining gut health with clean-label antacids went from "Ginger Health" and "Aunt Acid" to a P&G acquisition in just over four years. Drawing from this portfolio success, Hayden reveals the three pillars of pre-launch conviction—founder-market fit, compelling problem-solution, and timely category opportunity—and explains why bringing humor and levity to unsexy, stigmatized categories creates authentic consumer trust that strategics can't easily replicate. Throughout the episode, listeners gain practical insights on crafting pre-launch fundraising narratives, understanding what "right time to build" actually means, and why explicit customer personas drive everything from packaging to retail execution. Hayden discusses the investor-founder working relationship post-check, why fundraising remains challenging even with strong traction, and what makes brands attractive acquisition targets beyond distribution. Whether you're raising pre-launch, building in an overlooked category, or curious how early investors evaluate ideas before traction exists, this conversation offers a transparent look at pre-revenue investing and strategic exits. Listen in as they discuss: How BrandProject invests pre-launch with 1-3M checks before product names exist The Wonderbelly story: from idea stage to P&G acquisition in 4+ years Three pillars of pre-launch conviction: founder-market fit, problem-solution, category timing Why Lucas's personal digestive health struggles created authentic founder-market fit Identifying ripe categories: gut health aisle frozen in time with 100-year-old brands Pre-launch diligence focus: evaluating team and market without product or revenue The importance of explicit customer personas in driving packaging and retail strategy DTC launch validation and the transition to retail with exclusive Target launch Post-investment working relationship: monthly calls and perspective sharing Why fundraising remained challenging despite hitting successive milestones Consumer psychology and brand world-building: choosing fun over traditional positioning What strategics look for: authentic consumer trust and master brand potential The value of levity and humor in destigmatizing unsexy categories Critical founder traits: grit, perseverance, and not taking yourself too seriously What excites Hayden next: clean medicine in overlooked aisles and defensible IP | ||
21 | Bullish | hey@bullish.co | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m | Bullish is an early-stage consumer venture firm and creative agency that helps design the most remarkable businesses in the world. | Pre-Seed, Seed, Series A | Hu Kitchen, ALOHA, Bubble, Harry's, Nom Nom, Dirty Labs | Michael Duda Brent Vartan Natalie Sportelli | 👔 LinkedIn profile | ||||
22 | Calm Ventures | zach@calm.ventures | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $150k | Calm Ventures, a venture capital firm headquartered in New York City with an additional office in Los Angeles, specializes in investing in emerging brands and innovative technologies. The firm is dedicated to identifying and supporting high-potential opportunities that drive growth and innovation. | Pre-Seed/Angel,Seed,Series A | Skinny Dipped, Yumi, Ohza, Cece's Veggie Co., Tea Drops, Nounos, Plant People | Zachary Ginsburg | 👔 LinkedIn profile | ||||
23 | Capstar Ventures | venture@capstarventures.com | 🔗 LinkedIn page | 🌐 Web address | Austin | TX | $500k - $3m | Capstar Ventures is a seed stage venture capital firm that invests in the next generation of innovative consumer companies solving real pain points. We invest in revenue generating companies nationwide across product, service, technology, and experience. | Seed, Series A | Culina, Kin Euphorics, Kroma Wellness | Kathryn Cavanaugh | 👔 LinkedIn profile | ||||
24 | Celebrands | info@celebrands.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $500k - $2m | Celebrands invests in innovative consumer brands, leveraging celebrity partnerships, flexible capital, and operational expertise to drive growth and profitability. With deep experience in investment and entertainment, Celebrands offers a unique approach to empowering founders and their businesses. | Series A,Series B | Skims, Good American, Aviation Gin, Brown Sugar Bourbon, Kin Euphorics, about-face, Orebella | John Howard Allen Shapiro Joe El Chami | 👔 LinkedIn profile | ||||
25 | Clover Vitality | bert@vitalitycapitalllc.com | 🔗 LinkedIn page | 🌐 Web address | Evanston | IL | $100k - $500k | Clover Vitality is a venture fund that invests exclusively in emerging food & beverage companies. We draw from our experiences as investors and operators of food brands and co-manufacturing companies and provide our management teams access to an extensive network of experts in the industry. | Pre-Seed, Seed | Blake's Seed Based, Koia, Fillo's, Seven Sundays, The Good Crisp, Soom, Fody, Tia Lupita, Vosges, Rallenti Pasta, Bowl Cuts, Cleveland Kitchen | Bert Cohen Alex Schneider David Choe | 👔 LinkedIn profile | ||||
26 | Collaborative Fund | hello@collabfund.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500k - $2.5m | Collaborative Fund, based in New York, is an investment firm dedicated to funding companies that drive creativity and foster collaborative consumption. Collaborative Fund focuses on building a shared future by investing in businesses aligned with two key macro trends: the rise of the creative class and the growing importance of collaborative consumption. | Pre-Seed, Seed | Beyond Meat, Impossible Foods, Daily Harvest, OLIPOP, Magic Spoon, Ripple, Blue Bottle Coffee, Prime Roots, Omsom, JUST, Simply Gum, Lavva, IMMI, Neutral, Fishpeople | Morgan Housel Craig Shapiro Sophie Bakalar | 👔 LinkedIn profile | 🎤 Podcast Episode | - Andrew Montgomery is a Partner at Collaborative Fund, with a background in operations, brand building, and impact investing - Invests in consumer brands at the intersection of for-profit and for-good, guided by long-term thematic theses - Focuses on strong mission alignment, enduring consumer trends, and long-term founder partnerships | ||
27 | Emil Capital Partners | info@emilcapital.com | 🔗 LinkedIn page | 🌐 Web address | Greenwich | CT | $500k - $10m | Emil Capital, based in Greenwich, Connecticut, is a private investment firm with an entrepreneurial spirit. Emil Capital focuses on companies that resonate with the evolving New American Consumer, emphasizing businesses that deliver consistently exceptional customer experiences. | Family Office,PE Lower Market,Seed,Series A | Thesis, Bare Snakcs, GoodBelly, Kidfresh, ALOHA, TCHO, Bright Farms, Seven Sundays, Base Culture, A Dozen Cousins, Balance Water, Renewal Mill | Morgan Ratcliffe Marie-Liliane Haub | 👔 LinkedIn profile | ||||
28 | Entrepreneur Ventures | Form | 🔗 LinkedIn page | 🌐 Web address | Worldwide | Worldwide | $25k - $50k | Entrepreneur Ventures (EV) invests in early-stage companies across life sciences, consumer, enterprise, crypto, climate, and frontier tech. Backed by Entrepreneur Media, EV provides startups with hands-on support in operations, strategy, and talent. Launched in 2023, EV has 16 portfolio companies and plans to invest in over 200 from its first fund. | Pre-Seed, Seed, Series A | MOSH, Sound, The Plug Drink, GoNanas, Sweet Laurel, Vertage, SpiceWell, Love Cork Screw, The Original Crumbs Bakeshop | Jonathan Hung Bill Shaw Ryan Shea | 👔 LinkedIn profile | ||||
29 | FirstLook Venture Co. | brian@firstlook.vc | 🔗 LinkedIn page | 🌐 Web address | Cleveland | OH | $100K - $600K | FirstLook is a investor community where members receive a monthly box full of 6-7 early-stage consumer brands currently fundraising. Investors experience, review data rooms, and request intros to brands to potentially invest. The group is majority angels followed by VCs and Family Offices. To date they've deployed $14M across 68 deals. It is free for brands to participate in the box. | Series A, Series B | IQBar, Snif, BelliWelli, Aavrani, Goodwipes, HVMN | Brian Folmer | 👔 LinkedIn profile | 🎤 Podcast Episode | - Brian Folmer is founder-turned-investor leading FirstLook Ventures - Background in corporate retail (Abercrombie, Victoria’s Secret) and XRC Ventures - Invests in Series A/B CPG brands (~$500K checks), often via fund and SPVs - Looks for compelling “why now,” capital discipline (~18-month runway), and strong founder conviction over hype | ||
30 | Freedom Trail Capital | connect@freedomtrail.capital | 🔗 LinkedIn page | 🌐 Web address | Boston | MA | $250k - $500k | Freedom Trail Capital leverages proven expertise in scaling billion-dollar brands to identify opportunities and guide portfolio companies. With a vast network of top VCs and influential figures, Freedom Trail Capital secures access to exclusive deals few funds can match. | Seed,Series A | Oh Norman!, Jiant, A Dozen Cousins, Sienna Naturals, Ten To One Rum | Samyr Laine | 👔 LinkedIn profile | ||||
31 | Goat Rodeo Capital | roundup@goatrodeocapital.com | 🔗 LinkedIn page | 🌐 Web address | San Francisco | CA | $250k - $2m | Goat Rodeo Capital, based in San Francisco, is a venture capital firm specializing in the alcohol and beverage sectors. Inspired by the belief that every early-stage company has a strong vision and standout strengths amid the chaos of growth, Goat Rodeo Capital partners with founders to provide the capital and guidance needed to turn potential into scalable success. | Seed,Series A,Series B | Lemon Perfect, Ranch Rider Spirits, ONEHOPE, Partake Brewing, Nectar Hard Seltzer, Hoplark, DRNXMYTH, ZBiotics, Archer Roose, Good Crisp | Carlton Fowler James Pelligrini | 👔 LinkedIn profile | ||||
32 | grt sht | Form | 🔗 LinkedIn page | 🌐 Web address | Short Hills | NJ | $50k - $250k | grt sht is a venture firm merging the gap between consumers and brands. They are focused on investing in brands that simplify and enhance everyday life. grt sht avoids fleeting fads and trends, instead prioritizing products and businesses with long-term potential across the food, family, wellness, and lifestyle sectors. | Pre-Seed/Angel,Seed, Series A, Series B | Seven Sundays, RIND, Partake Foods, Omsom, Happy Wolf, GoNanas, grüns, Amara, Catch | Rachel Mansfield Jordan Carpenter | 👔 LinkedIn profile | ||||
33 | Habitat Partners | hello@habitatpartners.co | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $250k - $1m | Habitat Partners is an early-stage venture fund that is part of the Red Antler family and focuses on food, beverage, personal care, beauty, 4-wall, and wellness. Habitat Partners supports founders from Pre-Seed to Series A. | Pre-Seed, Seed, Series A | Happy Wolf Snacks, Pop Up Bagels, Ayoh Foods, Mezcla, Roxberry, Muddy Bites, Zero Acre, Hedlum, Original Sunshine, KinderFarms | Blake Lyon Daniel Faierman Emily Heyward JB Osborne | 👔 LinkedIn profile | 🎤 Podcast Episode | - Daniel Faierman is a Partner at Habitat Partners, an early-stage consumer fund spun out of Red Antler, with prior experience at PepsiCo, Danone, and AB InBev - Invests at pre-seed and seed in emerging consumer brands with strong brand foundations and early product-market fit - Focuses on capital efficiency, credible brand-building, and helping founders position brands early across DTC and retail | ||
34 | Imaginary Ventures | hello@imaginary.co | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $2m - $15m early, $15m - $40m growth | Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US. Imaginary Ventures seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe. Imaginary Ventures is based in New York, New York. | Pre-seed, Seed, Series A, Series B, Series C | Skims, BERO, Daily Harvest, Good American, SIMULATE, CANN, HUM Nutrition, Dirty Lemon, Cerebelly, Safely, Half Magic | Kelly Dill Logan Langberg Nicholas Brown | 👔 LinkedIn profile | ||||
35 | Jackalope Ventures | info@jackalope.vc | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500k - $2m | Jackalope Ventures is a Seed and Growth Stage investor focused on driven founders within the Consumer and Consumer Technology space. | Pre-Seed/Angel,Seed,Series A | Starday, Pzaz, Nomadica, Found Bubbly, DEUX, Daily Harvest, Brightland, Partake Foods | Parker Wittman (Investor) | 👔 LinkedIn profile | ||||
36 | Lakehouse Ventures | john@lakehouse.vc | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $50k - $500k | Lakehouse, a New York City-based pre-seed venture firm, invests in early-stage consumer products, services, and software essential to everyday life. Founded by John Neamonitis in 2016, Lakehouse values authenticity and integrity, supporting founders with capital, resources, and a strong network to build sustainable, category-defining businesses. | Pre-Seed/Angel,Seed | Billie, Bobbie, Smalls, Kosterina, HOP WTR, LINES | Emma Sokoloff John Neamonitis | 👔 LinkedIn profile | ||||
37 | Lerer Hippeau Ventures | contact@lererhippeau.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m - $3m | Lerer Hippeau Ventures, a seed-stage venture capital fund based in New York City, partners with entrepreneurs who demonstrate exceptional product vision, deep consumer insight, focused execution, and relentless ambition. Lerer Hippeau is dedicated to supporting founders with these qualities, striving to be their chosen partner in building transformative businesses. | Pre-seed, Seed | Sweet Reason, Soylent, SIMULATE, noops, BRAMI, Brainiac, Ample Hills, Cure Hydration | Andrea Hippeau Graham Brown Eric Hippeau | 👔 LinkedIn profile | ||||
38 | Loft Growth Partners | info@loftgrowthpartners.com | 🔗 LinkedIn page | 🌐 Web address | Boulder | CO | $3m - $5m | Loft Growth Partners is a leading investor in emerging consumer brands. With expertise in food, beverage, personal care, pet care, home care, and supplements, Loft helps businesses with $2–$30 million in revenue scale into iconic brands. | Series A, Series B | Wonderbelly, Dirty Labs, Back to the Roots, Blue Dog Bakery, No Cow, Good Karma, Seaweed Bath Company, The Sill, Unbun Foods | Sharon Kieffer Liz Myslik Andy Whitman | 👔 LinkedIn profile | 🎤 Podcast Episode | - Liz Myslik is a Managing Partner at Loft Growth Partners; 25+ years of experience across CPG operations, marketing, and investing - Invests in purpose-driven consumer brands focused on scalable models and strong fundamentals - Emphasizes execution, founder–investor alignment, and building sustainable long-term growth | ||
39 | Melitas Ventures | info@melitasventures.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1M - $3M | Melitas Ventures is a venture capital fund that invests in early-stage consumer companies transforming everyday consumer experiences. Focused on better-for-you products with positive impact, Melitas drives growth for innovative companies through selective investments and industry expertise. | Seed, Series A, Series B | OLIPOP, Magic Spoon, Lemon Perfect, Abbot’s, Laundry Sauce, Evergreen, Dose, Amara, Bellway, Beekeeper’s Naturals, MUD/WTR, CRAIZE, Kin Euphorics | Alex Malamatinas Jacques Antebi Michael Steib Carolyn Simmons | 👔 LinkedIn profile | 🎤 Podcast Episode | - Alex Malamatinas is the Founder and Managing Partner at Melitas Ventures; experienced early-stage CPG investor - Invests at seed and Series A in authentic better-for-you consumer brands with clear product–market fit - Focuses on strong founding teams, capital-efficient growth, and choosing the right long-term investor partners | ||
40 | Midnight Venture Partners | info@midnightvp.com | 🔗 LinkedIn page | 🌐 Web address | Austin | TX | $250k - $1m | Midnight Venture Partners invests in early-stage consumer companies, offering more than capital by providing expert support from industry leaders, entrepreneurs, and strategists. Focused on scalable growth, Midnight Venture Partners empowers brands with best-in-class resources to achieve exceptional success. | Seed, Series A, Series B | OLIPOP, Recess, Leisure, FitJoy, California Naturals, Jinx, MeliBio, Culina, Barcode, Beli, VAE Labs, Oh Norman! | Alex Bodney Chris Aydam Ryan Springer | 👔 LinkedIn profile | 🎤 Podcast Episode | - Ryan Springer is a Managing Partner and Co-Founder at Midnight Venture Partners; background in retail strategy and consumer investing - Invests in consumer brands with clear differentiation, defensibility, and category-driven theses that evolve over time - Emphasizes founder–investor alignment, longer holding periods, and backing resilient founders through market cycles | ||
41 | New Fare Partners | info@newfarepartners.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m | New Fare invests in early-stage businesses transforming the way we eat, access and experience food. Driven by deep operational expertise, the team invests across the food value-chain with a focus on CPG, supporting companies that meet the changing demands of next-generation consumers. | Seed, Series A | Tacombi, Omsom, Mid-Day Squares, Bachan's, Ark Foods, Actual Veggies | Elly Truesdell Hallie Bonnar | 👔 LinkedIn profile | ||||
42 | Palm Tree Crew | opportunities@palmtreecrew.com | 🔗 LinkedIn page | 🌐 Web address | Miami | FL | $3 - $5m | Palm Tree Crew Holdings manages the Palm Tree Crew brand, spanning ventures in live entertainment, hospitality, talent management, and philanthropy, alongside its investment arm, Palm Tree Crew Investments. Palm Tree Crew Investments collaborates with early-stage businesses and entrepreneurs in the consumer, technology, and entertainment sectors, driving growth and innovation. | Family Office,Seed,Series A,Pre-Seed/Angel | The Naked Market, Sauz, IMMI, Fly by Jing, Playground, Poppi, Recover 180, The Long Drink, W LABS, Cove Soda | Austin Criden Brett Shear | 👔 LinkedIn profile | ||||
43 | Path Ahead Ventures | pathaheadventures@rei.com / form | 🔗 LinkedIn page | 🌐 Web address | Seattle | WA | $250k | Path Ahead Ventures is REI Co-op’s corporate venture fund, supporting U.S.-based outdoors, CPG, and sustainability companies led by diverse founders. | Pre-Seed, Seed, Series A | Pescavore, Itacate Foods, A Dozen Cousins, Spicewell, Quantum Energy Squares, Coba | N/A | |||||
44 | RCV Frontline | info@rcvfrontline.com | 🔗 LinkedIn page | 🌐 Web address | Battle Creek | MI | $300k - $500k | RCV Frontline is an investment firm dedicated to partnering with entrepreneurs to help them achieve their goals. The firm focuses on high-growth, seed-stage companies offering consumer-facing products and services that enhance convenience and efficiency. RCV Frontline also invests in service businesses that support consumer brand growth, including HR, logistics, sales management, and analytics. The firm seeks founders with a deep passion for solving meaningful problems that resonate with others. | Seed, Series A, Series B | Lemon Perfect, koia, Wandering Bear, RIND, Hoplark, Good Crisp, Bonafide Provisions, A Dozen Cousins, This Saves Lives, Quevos, Muddy Bites, Monkey Rum, Cybele's Free-to-Eat, Four Walls | Andrew Reynolds Jeff Grogg | 👔 LinkedIn profile | 🎤 Podcast Episode | - Andrew Reynolds is the Co-Founder & General Partner at RCV Frontline, an early-stage CPG fund built to provide hands-on operational support - Invests in emerging brands typically in the ~$1–10M revenue run-rate range, with an active portfolio across food & beverage - In today’s market, emphasizes realistic valuations, longer fundraising timelines, and founders who bring clear plans, strong execution, and disciplined fundamentals | ||
45 | Renewal Funds | hello@renewalfunds.com | 🔗 LinkedIn page | 🌐 Web address | Vancouver | BC | $2m - $5m | Renewal Funds invests in innovative products, platforms, and technologies that promote sustainability in food and agriculture. By partnering with mission-driven companies, Renewal Funds advances scalable solutions for building a more sustainable and resilient food system. | Series A, Series B | Hodo Foods, Evive, Prana, Uncle Matt's Organic | Paul Richardson | 👔 LinkedIn profile | ||||
46 | Rocana Venture Partners | info@rocanacapital.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $1m - $2m | Rocana is a venture capital fund focused on supporting Better Living. The firm partners with early-stage entrepreneurs to bring concepts that enhance well-being, balance the mind, body, and soul, and promote sustainability. Currently, Rocana is concentrating on Better-for-You food and beverage packaged goods, advocating for a shift toward natural, organic, non-GMO, low-GI, and functional products. | Series A | OLIPOP, Poppi, Bai, Splendid Spoon, Kettle & Fire, Hu Kitchen, Recess, Three Wishes, Tiny Organics, BulletProof, WTRMLN WTR, Lavva, Chef's Cut, Gathered Foods, Jackson's, Pop & Bottle | Gurdeep Prewal Sumesh Sachar | 👔 LinkedIn profile | 🎤 Podcast Episode | - Alex Borschow is a Managing Partner at Rocana Ventures; experienced Series A consumer investor - Invests in authentic better-for-you CPG brands at Series A, typically $7–25M in revenue with omnichannel traction - Focuses on true product-market fit, mission-driven leadership, and building scalable, sustainable consumer brands | ||
47 | RSE Ventures | invest@rseventures.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m - $5m | RSE is a private investment firm focused on sports, entertainment, media, marketing, consumer goods, and technology. By leveraging a deep understanding of founders’ missions and its strategic network, RSE elevates businesses at key inflection points. | Family Office,Seed,Series A,Series B | momofuku, Milk Bar, Magic Spoon, Bluestone Lane, BANZA, Atomo Coffee, TiDBiTS Gummies | Matt Higgins Uday Ahuja | 👔 LinkedIn profile | ||||
48 | Redwood Capital Partners | info@redwoodcapital.partners | 🔗 LinkedIn page | 🌐 Web address | Guadalajara | Mexico | $2m - $5m | Santatera Capital is an early-stage fund that invests globally in startups driving innovation in the Food & Beverage industry, with a particular focus on the U.S. market. The firm targets key verticals such as Food & Beverage products, FoodTech, and technologies related to Nex-Gen Food & Drinks, Food Processing, Food Safety and traceability, and Surplus & Waste Management. With a team and advisory group experienced in managing venture capital, structuring M&A deals, and operating across the entire Food & Beverage value chain, Santatera Capital is dedicated to supporting transformative businesses in the sector. | Seed,Series A | wildwonder, Tia Lupita, Onda, Mezcla, Birdman, BeanVIVO Organics, Little Sesame | Ian Paul Otero Marco Antonio Diego Martinez Alejandro Gonzalez | 👔 LinkedIn profile | ||||
49 | Selva Ventures | contact@selvaventures.com | 🔗 LinkedIn page | 🌐 Web address | San Francisco | CA | $1.5m - $3m | Selva Ventures invests in healthier living. We believe that health and wellness is one of the most important and compelling pillars of the consumer economy. Healthier people are happier, more productive, live longer and cost less to our healthcare system. For many people, living healthier lives is complicated, confusing, expensive and inconvenient; we hope to play a part in changing that. Founded in 2019, Selva manages $50m of capital and is currently investing out of its second fund of $34m. The firm primarily leads investments at the Seed and Series A stages across branded consumer-facing wellness companies, with a speciality in consumer packaged goods. | Seed,Series A | Verb Energy, Three Wishes, Surely, Nowadays, MUD/WTR, Mid-Day Squares, Javy, Haus, Clevr, Arrae, grüns | Kiva Dickinson Madeline Kaplan | 👔 LinkedIn profile | ||||
50 | Siddhi Capital | investment@siddhicapital.co | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $100k - $10m | Siddhi Capital is an operationally focused consumer growth equity firm that partners with visionary entrepreneurs building companies that challenge conventions and reshape the broader consumer landscape. By combining a hands-on, in-house operations team with deep financial expertise, Siddhi helps accelerate value creation and drives meaningful impact across the consumer sector. | Seed, Series A, Series B, Series C | Aura Bora, Ayoh Foods, Cirkul, Experiment Beauty, Immi, Jesse & Ben’s, Live Tinted, Magic Spoon, Mid-Day Squares, Momofuku, MUD/WTR, Recess, Super Coffee, Thistle, and ZBiotics | Melissa Facchina Steven Finn Sam Potter Amy Salerno | 👔 LinkedIn profile | ||||
51 | Silas Capital | info@silascapital.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $3m - $15m | Silas Capital is a unique investment partner for entrepreneurs in the early-stage consumer products and services sector, providing venture and growth-stage capital. The firm invests in founders of next-generation consumer brands and web-enabled businesses, aiming to amplify their vision, drive long-term value, and increase market share, all while allowing founders to maintain creative control and ownership. | Seed,Series A,Series B | Tiny Organics, Stryve, Something Navy, Sakara Life, Pasta Snacks, OLIPOP, MUD/WTR, buddy Nutrition, Bare Foods, Barcode, Wonderbelly, RŌZ, feals, Cure Hydration | CARTER WEISS BRIAN THORNE | 👔 LinkedIn profile | ||||
52 | Simple Foods Ventures | hello@simplefoodvc.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $250k - $2m | Simple Food Ventures identifies, funds, and supports better-for-you products by challenging outdated assumptions surrounding food and nutrition. The firm partners with early-stage companies and passionate founders dedicated to creating minimally processed, nutrient-dense, and nourishing products that benefit both the body and the environment. | Pre-seed, Seed, Series A, Series B | SIMULATE, Partake Foods, Cure Hydration, Aura Bora, Sunscoop, rae, BelliWelli, Bear's Fruit, Tomorrow Farms, LUPii, noops, Ayoh Foods, Miracle Seltzer | Greer Tessler Luke Goldstein | 👔 LinkedIn profile | 🎤 Podcast Episode | - Greer Tessler and Luke Goldstein are Managing Partners at Simple Food Ventures, an early-stage CPG fund - Invests in better-for-you grocery staples, with a strong focus on retail readiness and scaling through distribution partnerships - Values operationally strong founders, solid fundamentals, and transparent, long-term investor relationships | ||
53 | Spacestation Investments | investments@spacestation.com | 🔗 LinkedIn page | 🌐 Web address | Layton | UT | $250k - $1m | Spacestation Investments is the investment arm of Spacestation. We focus on connecting brands with creators, athletes, and influencers to drive brand growth. We invest across the consumer landscape (consumer products, consumer tech, and consumer adjacent). | Pre-Seed, Seed, Series A, | OLIPOP, Graza, Magic Spoon, Sundays for Dogs, Painterland Sisters, Freaks of Nature, Jupiter, Slate Milk, RIND, Oats Overnight, Needed, Momentous, LMNT, Koia, Belgian Boys, Behave, Aura Bora | Tim Holladay Sean Holladay Shaun McBride Chris Bennett Jaxon Stuart | 👔 LinkedIn profile | 🎤 Podcast Episode | - Jaxon Stuart is an investor at Spacestation Investments; background at the intersection of venture, creators, and consumer brands - Invests in early-stage consumer companies via venture fund and strategic SPVs, with differentiated access to creator-led distribution - Focuses on founder relationships, early momentum, and value-add support beyond capital | ||
54 | Springdale Ventures | hello@springdaleventures.com | 🔗 LinkedIn page | 🌐 Web address | Austin | TX | $500k - $1.5m | Springdale Ventures is a venture capital firm focused on consumer packaged goods. The firm partners with passionate founders to build sustainable brands. Leveraging the expertise and networks of its world-class team, Springdale Ventures identifies transformative founders and enhances the value of its portfolio brands. | Pre-seed, Seed, Series A | Oddball, Feastables, Nectar Hard Seltzer, BeatBox, Better Booch, KOS, Karma Nuts, Tiny Organics, FitJoy, Atlas Coffee Club, Desert Door Texas Sotol, Maxine's Heavenly, Acid League, Goodles, Canteen Spirits, The Absorption Company, Happy, Maev, the Zero Proof, and Blox Snacks | Genevieve Gilbreath Dan Graham | 👔 LinkedIn profile | ||||
55 | Strand Equity Partners | info@strandequity.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $4m - $6m | Strand Equity Partners (SEP) is a growth equity fund focused on investing in emerging and dynamic consumer brands. A core principle of SEP is its ability to add value and remain flexible when structuring investments with founders and management. The firm aims to create equity solutions that align with and support the business's growth. SEP does not seek control but instead works to help businesses scale strategically. With a track record of success in non-control investments, the SEP team brings value through its strategic network, operations expertise, growth equity, and financing capabilities. | Seed, Series A, Series B | OLIPOP, Oatly, Bai, Vita Coco, Hippeas, Vital Proteins, BANZA, RightRice, Popchips, WTRMLN WTR, Van Leeuwen, Real Good Foods, HUM Nutrition, Duckhorn, Sauz, Wander Beauty, R.E.M Beauty, Revive | Seth Rodsky Ted Schwartzz | 👔 LinkedIn profile | ||||
56 | Terpsi Capital | info@terpsicapital.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $2m - $5m | Terpsi Capital is a venture capital firm based in Hermosa Beach, California, specializing in the food and beverage sector. The firm focuses on investing in high-growth food and beverage brands, where it can add value through industry insights and strategic partnerships. With deep knowledge and expertise in the sector, Terpsi Capital makes informed investment decisions across seed, early-stage, and later-stage companies, empowering brands to scale and succeed. | Seed, Series A, Series B | Richard's Rainwater, OLIPOP, Lemon Perfect, Halfday Tea Tonic, Casa Azul, Bruvi, Blue Stripes, A Shoc, Little Sesame | Dan Morad Gavin Coulson | 👔 LinkedIn profile | ||||
57 | The Family Fund & Founder Community | form | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $250k - $5m | The Family Fund & Founder Community is a co-investment venture capital firm that connects its extensive network of active CEOs, founders, and industry leaders with emerging, high-growth consumer brands and technology companies addressing the needs of today’s wellness-conscious consumers. | Pre-seed, Seed, Series A | Wilde, Kinderfarms, HOP WTR, Ghost Energy, CANN, CanDo, Bare Performance Nutrition, Ancient Crunch, The Absorption Company, Bloom, HVMN | Kurt Seidensticker Sean Kelly Josh Wand | 👔 LinkedIn profile | 🎤 Podcast Episode | - Josh Wand and Sean Kelly, General Partners at Family Fund; former founders with decades of operating experience and deep founder networks - Early-stage investor writing $1-5M checks, with a community-driven model and strong founder alignment - Emphasize long-term partnership, transparency, and thoughtful investor-founder fit over short-term valuation wins | ||
58 | Top Shelf Ventures | hello@topshelf.ventures | 🔗 LinkedIn page | 🌐 Web address | Orlando | FL | $250k - $500k | Top Shelf Ventures is a fund dedicated to discovering, funding, and accelerating the world’s top alcohol brands. The firm’s competitive advantage lies in its proprietary sourcing data engine, extensive advisory network, and deep industry experience. Top Shelf Ventures identifies high-velocity brands early and accelerates their growth through its network and expertise. The firm is committed to being the leading fund in the industry, focused on capitalizing and scaling remarkable brands. | Pre-Seed, Seed | Su Casa Mezcal, Gratsi Premium Boxed Wine, Sunboy Spiked Coconut Water, Nectar Hard Seltzer, Basic Cellars Wine | Jason Sherman Noah Sanborn | 👔 LinkedIn profile | 🎤 Podcast Episode | - Jason Sherman is the Co-Founder and Managing Partner at Top Shelf Ventures, with deep operating and investing experience in alcohol and vice brands - Invests at the early stage in alcohol and vice categories, drawing on prior leadership roles at AB InBev and as a brand founder - Focuses on smart market selection, disciplined expansion, and positioning brands for earlier, strategic exit | ||
59 | Touch Capital | grace@touchcapital.com | 🔗 LinkedIn page | 🌐 Web address | Miami Beach | FL | $3m - $10m | Touch Capital is a growth stage firm investing in future brand leaders across food, beverage, pet and personal care. | Seed, Series A, Series B | Incredifulls, Oats Overnight, Wildgrain, Smalls, CookUnity, Super Coffee, LesserEvil, IMMI, Catalina Crunch, Amara Organic Foods | Grace Gould Anna-Lena Kamenetzky-Wetzel | 👔 LinkedIn profile | ||||
60 | Valor Equity Partners | vsv@valorep.com | 🔗 LinkedIn page | 🌐 Web address | Chicago | IL | $4m - $8m | Valor Siren Ventures (VSV) is dedicated to sourcing, selecting, and supporting exceptional founders, entrepreneurs, and companies that are improving the world in the food and retail sectors, with a particular focus on technology and sustainability. Backed by anchor investments from Starbucks, Nestlé, and a network of Fortune 500 food and retail organizations, VSV adds value to its portfolio companies by leveraging the intellectual capital of Valor and accelerating growth through its operations team and network of strategic investors. | Corporate Venture Capital,PE Lower Market,Seed,Series A,Series B,Series C | LesserEvil, RIND, Mason Dixie, Little Spoon, Verb Energy, No Cow, Good Karma, The Skinny Butcher, Tomorrow Farms, SciFi Foods, Spero Foods, LIMITLESS, Endless West, Opopop | Antonio Gracias Juan Sabater Jonathan Shulkin | 👔 LinkedIn profile | ||||
61 | Vanterra Ventures | info@vanterra.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m - $10m | Vanterra Capital is a global private equity and advisory firm founded in 2008, managing assets for ultra-high-net-worth partners and institutions. The firm invests in specialized operators and companies with unique competitive advantages. The Vanterra Accelerator Fund (VAF) is a consumer-focused venture and growth equity fund that accelerates growth and drives change by investing in disruptive consumer and technology companies. | Seed, Series A | Oats Overnight, Nowadays, Moku, Know Foods, Hu Kitchen, Golde, Dose, Daily Harvest, Arrae, Actual Veggies, grüns | Shad Azimi Trevor Rechnitz | 👔 LinkedIn profile | 🎤 Podcast Episode | - Trevor Rechnitz is a principal at Vanterra Ventures with ~10 years of consumer investing experience; background across PE consulting, CircleUp, and venture - Invests $1–10M at seed and Series A in consumer health, digital health, and enabling technologies (Vanterra Capital platform) - Values strong founder–market fit, disciplined unit economics, and clear, proactive investor communication | ||
62 | VMG Partners | https://www.vmgpartners.com/contact | 🔗 LinkedIn page | 🌐 Web address | San Francisco | CA | $1m - $200m | VMG Partners is an investment firm that backs the next generation of consumer brands across food & beverage, beauty & personal care, wellness, and pet. Beyond capital, VMG supports founders in brand strategy, sales & marketing, supply chain, talent, and scaling distribution. The firm has partnered with leading brands including KIND, Spindrift, Justin’s, Lily’s, Drunk Elephant, K18, and more, bringing both operational expertise and a true partnership approach to building enduring businesses. | Seed, Series A, Series B+ | Food & Beverage: Ancient Nutrition, Ghost, Justin's, KIND, Lily's, Nature's Bakery, Nutpods, Perfect Snacks, Pretzel Crisps, Spindrift Pet: Maev, Natural Balance, Solid Gold Wellness: ETS Performance, OVME, Rowan, Undefeated Tribe (Crunch Fitness franchisee) Beauty & Personal Care: Briogeo, Cocolab, Danessa Myricks, Drunk Elephant, Honey Pot, K18, Kosas, Necessaire, Snif, Sun Bum | Robin Tsai Wayne Wu Alisa Carmichael McConnell Smith Eliza Becker Jennifer Hwang | 👔 LinkedIn profile | ||||
63 | White Road Investments | n.a. | 🔗 LinkedIn page | 🌐 Web address | St. Helena | CA | $500k - $2m | White Road Investments partners with mission-driven brands focused on innovation in health and sustainability for both people and the planet. The firm collaborates with companies that align with its values, providing $500k–$2M in equity along with creative, intellectual, and connective capital to fuel growth. White Road Investments aims to create better business outcomes, holistically. | Seed, Series A | Farmhouse Culture, Guayaki, The Honest Kitchen, OM | Jennifer Kao Deven Clemens | 👔 LinkedIn profile | ||||
64 | SuperAngel.Fund | ben@superangel.vc | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $50k - $250k | SuperAngel.Fund is an early-stage fund that invests in Consumer, PropTech & Future of Work. | Pre-Seed, Seed, Series A | Arber, Bandit, bear's fruit, biom, Branch | Ben Zises | 👔 LinkedIn profile | 🎤 Podcast Episode | - Ben Zises is the Founder and General Partner at SuperAngel.Fund; former entrepreneur turned early-stage consumer investor - Early-stage fund investing in consumer brands, blending hands-on angel-style support with institutional capital - Known for a “help-first” philosophy, clear storytelling in pitches, and supporting founders through early scaling challenges | ||
65 | Beliade Consumer Partners | n.a. | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500K - $1m | Beliade Consumer Partners, based in New York City and Nashville, is an emerging growth equity firm dedicated to investing in leading American health-forward consumer brands. | Seed, Series A | Van Leeuwen Ice Cream, Little Sesame, Recess, The Good Crisp Company, Mooala | Bill Schultz | 👔 LinkedIn profile | ||||
66 | Coefficient Capital | hello@coefcap.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $5m - $50m | Coefficient invests in consumer businesses at the forefront of irreversible consumer shifts. Select investments include Kate Farms, NomNom, Just Spices, Oatly, Lemme, Sauz, GORGIE, Magic Spoon & more. | Series A, Series B, Series C | Sauz, GORGIE, Magic Spoon, Lemme | Caroline Lippman | 👔 LinkedIn profile | ||||
67 | Tonic Ventures | Form | 🔗 LinkedIn page | 🌐 Web address | Chicago | IL | $50K-$500K | Former Founder-Operator investing in great products from pre-seed to seed with a "back to basics" focus - Profitably growing enduring brands over the long-term. | Pre-seed, Seed, Series A | Ayoh, Painterland Sisters, Garage Beer, Olipop, Cleveland Kitchen | Chip Longenecker | 👔 LinkedIn profile | ||||
68 | Pronghorn | Form | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500k - $2m | At Pronghorn we specialize in the US Spirits industry, providing Capital, Network, and Knowhow to high-potential Founders, startups, and brands who are re-imagining the Beverage Alcohol space. | Seed, Series A | Ten To One Rum, Spearhead Spirits, Mocktail Club | Connor McKenna | 👔 LinkedIn profile | ||||
69 | Idea Farm Ventures | hello@ideafarmventures.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500k - $4m | Early stage consumer and retail brands across wellness, beauty, home and pet care; both in CPG and consumer-facing services | Pre-seed, Seed, Series A | Brightland, Caraway, Minoan, Petfolk, Touchland | David Bell | 👔 LinkedIn profile | ||||
70 | Willow Growth Partners | hello@willowgrowth.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $2m -$4m | Willow invests in a diverse group of founders building tomorrow's iconic consumer brands. We focus on Health & Wellness, Beauty & Personal care, Food & Beverage, and Baby/Home/Pet. | Seed | Goodles, Jesse & Ben's, De Soi, Bubble, Coterie | Deborah Benton | 👔 LinkedIn profile | 🎤 Podcast Episode | - Deborah Benton is the Founder and Managing Partner at Willow Growth Partners; seasoned operator and investor with experience scaling consumer brands -Invests in high-growth consumer companies with a focus on operational excellence and long-term value creation -Emphasizes founder–investor alignment, transparency, and building sustainable, human-centered brands | ||
71 | Provenance Consumer | info@provenance.digital | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $10m - $50m | Provenance partners with consumer brands shaping culture, leveraging customer analytics and global expertise to back founders and fuel their growth journey. | Series A, Series B, Series C, Growth | Makeup by Mario, Everyday Dose, Marine Layer, Ten Thousand, Dagne Dover | Elizabeth Brown | 👔 LinkedIn profile | ||||
72 | GroundForce Capital | Form | 🔗 LinkedIn page | 🌐 Web address | New York, Los Angeles, San Francisco | NY/LA/SF | $10m - 40M | Founded by former CPG founders, our DNA is unique . We back brands focused on health and wellness across food/bev, beauty, 4-wall, and others. We provide deep operational and strategic support. | Series A, Series B, Series C | Bobbie, Liquid Death, Vive | George Birman | 👔 LinkedIn profile | ||||
73 | CULT Capital | Form | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $2m - $8m | We invest in high-growth consumer brands with revenues from $2mm to ~$10mm where we can invest from $2mm to $8mm in the areas of beauty & personal care; food & bev; homecare / household, pet, etc. | Seed, Series A | Elavi; Homecourt; Supergoop; Lawless Beauty; Luna Daily; Act+Acre | John Kenney | 👔 LinkedIn profile | ||||
74 | Alliance Consumer Growth | hello@acgpartners.com | 🔗 LinkedIn page | 🌐 Web address | New York, Los Angeles | NY/LA | $10-20M | ACG is a growth equity fund that partners with founders of emerging consumer brands, providing capital, strategic resources, and hands-on support to scale businesses into enduring category leaders. | Series A, Series B | Athletic Brewing, OUAI Haircare, SKIMS, Clio Snacks, Momofuku Goods | Julianne Kur | 👔 LinkedIn profile | ||||
75 | Greycroft | info@greycroft.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | Pre-seed - Series B | Greycroft Consumer invests early in culture-shaping brands and platforms—backing founders who create lasting consumer behavior shifts | Pre-seed, Seed, Series A, Series B | Goop, Merit Beauty, Seed Health, The Real Real | Lauren Arribas Brian Bustamante-Nicholson | 👔 LinkedIn profile | 🎤 Podcast Episode | - Brian Bustamante-Nicholson is a partner at Greycroft with 15 years investing in consumer brands; deep e-commerce and growth-stage experience - Leads Greycroft’s consumer strategy, investing in growth-stage brands at inflection points (typically $5–15M revenue) - Focuses on durable growth fundamentals, capital efficiency, and building real defensibility (including distribution moats) | ||
76 | L Catterton | info@lcatterton.com | 🔗 LinkedIn page | 🌐 Web address | Greenwich | CT | $10m - $50m | L Catterton is the world's largest consumer-focused PE fund. Our Growth Fund (where I sit) leverages the benefits of the L Catterton platform but at a much earlier stage. | Seed, Series A, Series B | Goodles, Merit, Nutrafol, Oddity, Kopari | Liz Gordon | 👔 LinkedIn profile | ||||
77 | Humble Growth | info@humblegrowth.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $1m+ | Humble Growth backs early-stage consumer & wellness brands with a hands-on approach, combining capital and operational support to scale sustainable, people-first businesses | Pre-seed, Seed, Series A, Series B, Series C | salt & Stone , momentous, Eez, Fruit Riot, Half Day | Nick Giannuzzi | 👔 LinkedIn profile | 🎤 Podcast Episode | - Nick Giannuzzi is the Founder and Managing Partner at Humble Growth; longtime CPG operator, advisor, and investor - Leads a growth-stage investment firm focused on consumer brands, backed by experienced industry operators - Emphasizes founder-aligned capital, operational discipline, and building businesses designed to scale and transact | ||
78 | Enlightened Hospitality Investments | Form | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $15m - $30m | EHI was founded by Danny Meyer to target growth-stage businesses across hospitality tech, four-wall concepts (restaurants, consumer retail, etc.), and broader consumer businesses. | Series A, Series B, Series C | Banza, Oats Overnight, Culture Pop, NotCo, Tacombi / Vista Hermosa | Paulina Orillac | 👔 LinkedIn profile | ||||
79 | VHS Ventures | sumeet@vhs.vc | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $250k - $500k | VHS Ventures is focused on the next generation of Consumer Founders. The firm invests in the Seed and Series A (and some Pre-Seed) rounds of Consumer Products and Consumer Infrastructure startups. | Pre-seed, Seed, Series A | https://app.kitesrm.com/share/1ce44cc51154baa61a98fd2e75cc19a5/reports/6172/views/30944-companies?q={%22f%22:{}} | Sumeet Shah | 👔 LinkedIn profile | ||||
80 | KarpReilly Capital Partners | Form | 🔗 LinkedIn page | 🌐 Web address | Greenwich | CT | $10m - $50m | KarpReilly invests in emerging consumer brands and multi-unit concepts, backing visionary founders with flexible capital and hands-on growth expertise. | Seed, Series A, Series B | Made In, Wilde Chips, Koia, HungryRoot, Goodwipes, BoxyCharm, DrinkPAK, Spindrift | Will Mooney Hank Spring | 👔 LinkedIn profile | ||||
81 | FF2032 | info@FF2032.com | 🔗 LinkedIn page | 🌐 Web address | San Francisco | CA | $1m - $7m | FF2032 is an evergreen investor focused on U.S. better-for-you Food and Beverage brands. The firm invests in companies doing $5-25m in Net Sales that are reshaping the food system for the better. | Seed, Series A, Series B | IQBAR, The Good Crisp Company, Coconut Cult, Love Corn, FitJoy | Axel Malbrain | 👔 LinkedIn profile | ||||
82 | Albertsons Growth Accelerator Program | Form | 🔗 LinkedIn page | 🌐 Web address | Boise | ID | 0 - $500K | Growth Accelerator Program is a strategic platform designed to fast-track the success of emerging consumer packaged goods (CPG) brands. Through equity-based partnerships, Albertsons aligns its national scale, retail expertise, and operational resources to help brands grow faster than they could on their own. With over 2,200 stores nationwide, our partners gain instant visibility and credibility—accelerating not only in Albertsons but across the broader retail landscape. | Series A, Series B, Series C | Karen Ivanis-Rogers | 👔 LinkedIn profile | |||||
83 | Sugar Capital | contact@sugarcap.com | 🔗 LinkedIn page | 🌐 Web address | San Francisco | CA | $1-2M | Investing at the intersection of technology and commerce. Sugar Capital invests in early stage companies across the commerce ecosystem. We invest in CPG brands that become daily habits. | Pre-seed, Seed | Gruns, Starface, Snif, Lucky Energy, Brightland | Lisa Sugar | 👔 LinkedIn profile | ||||
84 | Prelude Growth Partners | info@PreludeGrowth.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $15m - 75m | Prelude Growth Partners is a growth equity firm that investsa across branded consumer categories including personal care, beauty, food & beverage, baby, pet, and health & wellness. | Series A, Series B, Series C, | Bachan's, MadeGood, Fly By Jing, Amylu, So Good So You, Banza | William Quartner | 👔 LinkedIn profile | ||||
85 | HEPCO Capital Management, LLC | hepcooffice@hepcollc.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $25k - $2m | HEPCO targets better-for-you consumer brands in a constrained funding market, offering patient capital, deep business-building experience, and a strong operator network. | Pre-seed, Seed, Series A, Series B | Daily Nouri, Freaks of Nature, Alice Mushrooms, Coconut Cult | Gracie Littell | 👔 LinkedIn profile | ||||
86 | Stripes | investments@stripes.co | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $15m - $300m | Amazing products in markets worth winning | Series B, Series C | Siete, Califia, Mila, Erewhon, Seven Sundays | Ken Fox | 👔 LinkedIn profile | ||||
87 | Sonoma Brands Capital | hello@sonomabrands.com | 🔗 LinkedIn page | 🌐 Web address | Sonoma | CA | $3m - $15m | We back coachable, brand-centric founders with authentic vision and category expertise — and stand apart through deep operating experience, AI-driven sourcing, and a founder-first, hands-on approach. | Seed, Series A, Series B | Hu Chocolate, Bachan's Japanese Barbecue Sauce, Guayaki Yerba Mate, Touchland, Merit Beauty | Jonathan Sebastiani | 👔 LinkedIn profile | ||||
88 | S2G Investments | Form | 🔗 LinkedIn page | 🌐 Web address | Chicago | IL | $15m - $50m | Growth-stage investor backing better-for-you food, beverage, and ingredient companies driving improved health outcomes and shaping a more sustainable, resilient food system. | Series B, Series C, Growth Stage | Once Upon a Farm, Just Iced Tea, Ripple, Atomo Coffee, Big Bold Health, | Michael Krutz | 👔 LinkedIn profile | ||||
89 | AIR Ventures | Form | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $100k | AIR Ventures is a family-backed firm focused on supporting entrepreneurs building the next generation of category-defining consumer brands across health & wellness, food & beverage, pet, and beauty. | Pre-seed, Seed | Coconut Cult, Fishwife, Create Wellness, Man Cereal | Ryan Renker | 👔 LinkedIn profile | ||||
90 | Second Sight Ventures | mike@secondsightventures.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $500k - $2.5m | Second Sight Ventures is an early-stage venture capital fund that invests in high-growth, disruptive companies at the convergence of culture and innovation. | Seed, Series A, Series B | Lemme, Momentous, Drywater | Michael Gianelli | 👔 LinkedIn profile | ||||
91 | Verlinvest | Form | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $30m - $100m | Verlinvest partners with founders to build impactful and category defining global brands in the FMCG, consumer health, and lifestyle verticals. | Series B | Vita Coco, Tony's Chocolonely, Oatly, and Mutti | Madison Pascual | 👔 LinkedIn profile | ||||
92 | Joyance Partners | Form | 🔗 LinkedIn page | 🌐 Web address | New York, San Francisco | NY/CA | $500k - $1m | Joyance Partners is an early-stage VC fund backing startups that, through science and technology, cultivate joy to improve the way we live, feel, and connect. | Pre-seed, Seed, Series A, Series B | Bandit Running, Bubble Beauty, Cure Hydration, | Kosho Sato | 👔 LinkedIn profile | ||||
93 | CN2 | grow@cn2ventures.com | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $500k - $2m | CN2 Ventures is a Los Angeles–based venture firm and venture studio focused on early-stage consumer companies. They target consumer-facing, retail, DTC, and lifestyle brands, emphasizing strong founders, bold brand ideas and scalable consumer concepts. | Seed, Series A | Sprinkles Cupcakes, Pizzana, Willy California, Equitea | Candace Nelson Charles Nelson | �� LinkedIn profile | ||||
94 | Everywhere Ventures | hello@everywhere.vc | 🔗 LinkedIn page | 🌐 Web address | New York | NY | $250k | Everywhere Ventures is a global, pre-seed venture capital firm that invests in founders at the earliest stages, typically writing a ~$250K first check. The firm has a worldwide footprint and backs companies across a broad range of sectors, including fintech, SaaS, consumer tech, healthcare, the creator economy, AI, and marketplaces. | Pre-Seed | Fishwife, Oh Norman | Jenny Fielding Scott Hartley | 👔 LinkedIn profile | ||||
95 | Conteur Capital Partners | n.a. | 🔗 LinkedIn page | 🌐 Web address | New York | NY | n.a. | Conteur Capital Partners is a New York–based early-stage investment firm focused on providing initial capital to emerging companies, with an emphasis on consumer health and wellness.They recently closed their first fund. | n.a. | n.a. | Hannah Bronfman Jamie Woodard | 👔 LinkedIn profile | ||||
96 | Eclair Partners | contact@eclairpartners.com | 🔗 LinkedIn page | 🌐 Web address | New York | NY | n.a. | Eclair Partners is a New York–based investment and advisory firm founded to back inspiring entrepreneurs who are reimagining how we eat, creating food and beverage products that taste great, offer stronger nutritional value, and have a lighter environmental impact. | Series A | Smash Foods | Laurent Marcel | 👔 LinkedIn profile | ||||
97 | Monogram Capital Partners | n.a. | 🔗 LinkedIn page | 🌐 Web address | Los Angeles | CA | $50m | Monogram Capital Partners is a private equity investment firm focused exclusively on consumer and retail companies. The partners have invested more than $1.4 billion of equity capital primarily in consumer and retail businesses. Targets companies with $5m-$40m EBITDA & $5m - $250m Revenue. | Series C | Olipop, DIG, Oatly, Suja Organic, 4th & Heart, Koia, Kidfresh | Oliver Nordlinger Jared Stein | 👔 LinkedIn profile | ||||
98 | Harbinger Ventures | info@harbingerventuresgroup.com | 🔗 LinkedIn page | 🌐 Web address | Boulder | CO | $1m - $3m | Harbinger Ventures is a specialist investment firm focused on the "better-for-you" consumer sector in the US and Canada, investing in brands that are creating new categories or disrupting existing ones. | Seed, Series A | Kettle & Fire, 4th & Heart, House Autry, Kinship, Once upon a Farm, Miss Jones, Cora, Formula Fig, Vitruvi, Fresh Monster | Megan Bent | 👔 LinkedIn profile | ||||
99 | Render Capital | info@render.capital | 🔗 LinkedIn page | 🌐 Web address | Nashville | TN | c.$250k | Venture capital firm that invests in innovative early-stage startups in the Midwest and South. Invest in the following industries: CPG/Ecommerce, B2B Saas, Food & Beverage, Healthcare/Healthtech, Supply Chain / Logisitics, Advanced Manufacturing. | Pre-seed, Seed | Genetica, Forecastr, Shappi, SupportPay, Spontivly, ZeroCarb Lyfe, Louisville Vegan Jerky Co., Resound, Xena, Torchlite, Vsimple, Sunny, ALT Distilling, Inc., Primary Record, AboutBit, SecondSight, Fair, Mandos Health | Ryan Brown | 👔 LinkedIn profile | ||||
100 | Founder Collective | contact@foundercollective.com | 🔗 LinkedIn page | 🌐 Web address | Cambridge | MA | n.a. | Founder Collective is a seed-stage venture capital fund, built by a collection of successful entrepreneurs, providing the first professional round of capital to promising entrepreneurs with compelling business concepts. Founder Collective is focused on helping the next generation of great entrepreneurs build important and lasting businesses. Founder Collective focuses on technology-driven companies across a broad range of industries (sector agnostic). | Seed | Uber, PillPack, SeatGeek, Airtable, plus others across consumer-tech, marketplaces, enterprise | Micah Rosenbloom Amanda Herson David Frankel | 👔 LinkedIn profile | ||||